HMD312: Dandenong Market - Understanding Food as Experience Generator

This report analyzes the Dandenong Market in Victoria, Australia, focusing on its role in generating food experiences. It begins with a description of the market, highlighting its vibrant culture, diverse food stalls, and promotional channels like its website and social media. The report then discusses the theoretical framework of food experience, linking it to tourism, globalization, and the increasing influence of social media and food bloggers. It explores concepts such as the globalization of food, the demand for organic food, and the emergence of migrant cuisines, all within the context of the market's offerings. The report concludes by emphasizing the market's ability to provide insights into local customs and heritage food, satisfying tourists' desires for authentic culinary experiences. Desklib provides solved assignments for students.

Running head: EVALUATION OF FOOD
EVALUATION OF FOOD
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Table of Contents
Introduction................................................................................................................................2
Description of the site visit........................................................................................................2
General information...................................................................................................................2
Theoretical Framework..............................................................................................................3
Evidence of research..................................................................................................................3
Conclusion..................................................................................................................................4
References..................................................................................................................................5

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Introduction
This paper is concerned with the understanding of the Dandenong Market and its
various features along with the current trends in the contemporary food studies. It discusses
about the theoretical framework associated with the experience of food. Finally, there are
discussions on the three concepts of food namely globalization of food, organic food and
migrant cuisine.
Description of the site visit
Established in the year, 1866, Dandenong market is one of the oldest markets in
Victoria. The Dandenong market is known for its vibrant and pluralistic culture. It provides a
site for being a great family option. It boasts of variegated food stalls and there is food for
every season. On Sunday, there is live music and cooking demonstrations. Apart from there is
friendly produce and the availability of general merchandise. Dandenong market have a
official website and they provide the options of food tours, food experiences and the
availability of food guide. Apart from it official website, the Dandenong market has a
Facebook and instagram account to connect with the customers.
General information
Food experience has been understood to be activities entailing food, dining, cooking
and grocery shopping as envisaged by Henderson (2009). This experience also includes
organization of food festivals. This can be witnessed in the case of the Dandenong Market. In
the contemporary context, food and wine has great value for attracting the tourists and
creating a memorable experience for them. With the globalization of food, there is a demand
for exotic food by the consumers. The foodie millennials to promote their food habits is

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extensively using social media channels. There is a proliferation of food bloggers who visit
different restaurants and places and introduce the general public to the world of food. Visitors
these days prefer to choose destinations for the authenticity of its local cuisine that are
enmeshed in traditional customs (Heasman and Lang 2015).
Theoretical Framework
Some of the theories to understand the relationship between food and generation of
experience is conducting food events the are located at the intersection of the key elements
related to event, tourism and food. Through these events, it is not just food but also the local
culture of the community can be promoted. Food and drink festivals can become a through
vehicle for food experience and attracting tourists towards the destination (Cavicchi and
Santini 2014). According to Sim (2010), food festivals have the potential of social benefits by
reconnecting the consumer to the local provenance through the conservation of food, tradition
and the local landscape. Promotion of food experience through food festivals is meant
provide an insight into the customs and heritage food for the visitors.
Evidence of research
Three concepts associated with food are globalization of food, organic food and
migrant cuisines. The integration between two or more cultures led to the creolization of
cuisines in gradual process. However, in the contemporary world culinary globalization
occurs in two main ways. Firstly, it is directed through transactional organizations or the elite
groups. Secondly, this happens from the below through popular culture and organizations.
Organic food refers to the production of food without the adulteration of pesticides and
harmful chemicals. Migrant cuisines have emerged from the extensive social networks of the
migrants and their interest in retaining the recipe of home food during cultural exchange.

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Conclusion
The paper began with the discussion of Dandenong food market and the attractions it
ahs for the visitors. The emphasis on local food indicate that tourists want to experience the
local cuisines and heritage food and through this get an insight into the local customs of the
community. Finally, there is a discussion on migrant cuisines, globalization of food and
organic food.

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References
Heasman, M. and Lang, T., 2015. Food wars: the global battle for mouths, minds and
markets. Routledge.
Henderson, J.C., 2009. Food tourism reviewed. British food journal, 111(4), pp.317-326.
Santini, C. and Cavicchi, A., 2014. The adaptive change of the Italian Food Bank foundation:
a case study. British Food Journal, 116(9), pp.1446-1459.
Sim, E.Y.S. and Wu, T.Y., 2010. The potential reuse of biodegradable municipal solid wastes
(MSW) as feedstocks in vermicomposting. Journal of the Science of Food and
Agriculture, 90(13), pp.2153-2162.