Analyzing Strategies for CSIRO Food Export Market Expansion

This report examines strategies for CSIRO to enhance its food export market, focusing on adding value and sophistication to Australian food exports. It addresses the challenges of the food industry, including maintaining food quality, adapting to changing consumer tastes, and managing the co...Read More

Running head: FOOD EXPORT
FOOD EXPORT
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Exporting is one of the most important and dominant market and practice in today’s globalized
world. With the rise of globalization and e- commerce, all the medium and big business houses
are stepping into the export or shipping industry. The influx of economy, and the rise of the
technological applications, have increased the accessibility for, even the small business houses to
step in to the shipping and e- commerce industries. The export business essentially refers to the
shipment of the goods and products to the international markets, involving the modes of water,
air and road. This also allows the organizations to expand their business and their customer base,
and thus their profitability (Agarwal, 2014). Therefore, a more structured definition of the export
industry may refer to the practice of the organizations to sell or market their products and
services to the foreign land. It is observed that many of the organizations have an international
face value, as they have their chains or retails and manufacturing houses in the foreign lands as
well, but this will not be regarded as exporting. Exporting only refers to the shipment of the
goods and services to the foreign countries from the home country. Therefore, there are
differences in manufacturing products for the foreign countries and producing items for the
foreign customers (Verpoorten et al. 2013). Therefore, this includes a need for a marketing plan,
which will be applicable to grab the foreign market, and which will enable the products to
become marketable in the foreign land.
Associations today are normally duplicating or fundamentally expanding things by developing to
thing bargains on an all-inclusive level. However, one cannot expect that outside business
segments will be as propelled by your thing as neighborhood customers. Social differences,
shipping costs and travel time, administrative issues, and worldwide trade courses of action all
add to an advancing correspondence obstacle among suppliers and remote buyers (Lawrence,
Richards and Lyons, 2013). Therefore, there is an increasing need for realizing the buying

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practices, interests, and needs of your outside customers. Most of this can be tended to in an
admission advancing arrangement. A toll elevating plan is made to address a specific system that
can be utilized to make thing both open and enticing to worldwide buyers.
As mentioned, all the goods, products and services are marketable, and are marketed, but among
them, there are certain industries, where, exporting seems difficult. For example, food is one of
the industries, where marketing the items and the products, are seemingly difficult than for
example, the fashion industry. The exporting business many layers of management, therefore, in
the food industry, it is often seen, that marketing, or shipping the products and managing the
whole export process, are difficult. Therefore, there is an essential need for planning the
marketing plan for the management of export in the food industry.
In the following essay therefore, the strategies, that CSIRO, must involve in order to increase
their foreign sales and to practice a successful food exporting are discussed.
In order to satisfy the growing demands, both locally and internationally, it is observed that
CSIRO needs to develop a strategy to add value to their food exporting business. The most
important aspect to be considered in the food industry is the well- being of the consumers and the
quality of the products. The product quality is to be considered in all the industries, but in case if
food industry, the quality of the products and the items must be ensured, as the prime objective
of the companies ate to tale care of the well- beings of the consumers, and this is the prime area,
where CSIRO, is failing miserably. With the increased demands, both locally and globally, the
organization is facing issues with the maintenance of the food quality (McCarthy, 2015). As
according to one official of the organization, it is accounted that the organization is majorly
facing difficulties with maintenance of the authenticity of the food items. The increasing distrust
regarding the distrust among the consumers is affecting the business. Also, as the local

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consumers are more drawn towards the imported food and beverages, therefore, the growth of
the industry, locally, is also been thwarted. Another important aspect that the organization is
faced with, is the changing food habits and tastes of the customers (Wiedemann, Yan and
Murphy, 2016). With growing globalization, and newer ranges of products, coming into the
market, it is being difficult for the company, to maintain its position within the market, and be
competent.
The CSIRO, is on of the major Agri food industries of the world, placed just after, Japan and
Korea, therefore, it should be easier for them to maintain their authenticity in the food market.
But the changing needs of the consumers and the increasing demand for assortments, have posed
at the face of difficulties. The growing needs for the consumers for assortments, according to
their personal needs, are posing the organization with increased demand for diversified items.
Therefore, such a situation has called for a redressal of the marketing plan of the organization.
Strategies to Add Value:
In order to achieve success in the food exporting industry, CSIRO, must involve a strategic
marketing plan, that will enable them to market their products, manage the consumer demands,
and observe an increased profit.
First, the company has to involve a rigorous research plan, in order to understand the
market, understand the market needs and demand and segment the according to the
market needs. The organization must distinguish between the local and global market
needs, and plan their marketing plan of the products accordingly. It is often seen that the
needs of products in the Chinese market, ae quite different than that of the local
Australian market (Kussaga et al. 2014).

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Second, the organization must understand and contain the knowledge regarding the laws
and local rule of the foreign country, they ae marketing their product to. It is important to
know about the laws to involve a successful exporting plan.
Third, the organization has to set a marketing policy, which is creating a demand. That is,
once the organization is done with their market analysis plan, they will be able to identify
the essential needs of the market, therefore, they can plan for a creating a demand
situation, whereby, they will propose the consumer to list their needs and book for the
items, before handedly, as that will provide the organization to prepare the products
(Neeliah, Neeliah and Goburdhun. 2013). This will actually help the organization to
retain their concept of authenticity, and will provide them the opportunity to focus on
their quality management. Such an approach will help the organization to root the
concept that they essentially focus on their authenticity and quality. Further the
organization can plan for a traceable feature, which will help the buyers to keep an eye in
the making of their products. The organization will also be able to plan the assortments
accordingly. The customers will be provided with a time, and this way the needs of the
customers can be managed and the quality control of the organization can as well be
issued (Clapp and Murphy. 2013). Also, such an approach will enable the organization to
identify the market needs and the changing patterns in the need structure.
However, to gain success through such an approach the organization will be needed to
rigorously, use their online platform, as it is the simplest platform top communicate with the
customers directly. Also, the organization must use a bar code scanner on each of their products,
as that will act as a mode quality assurance, through providing all the information related to the

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particular product. Such an approach is observed by Korea, and they have achieved a great
success, therefore, CSIRO, can as well involve this.

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References:
Agarwal, B., 2014. Food sovereignty, food security and democratic choice: Critical
contradictions, difficult conciliations. Journal of Peasant Studies, 41(6), pp.1247-1268.
Clapp, J. and Murphy, S., 2013. The G20 and food security: a mismatch in global
governance?. Global Policy, 4(2), pp.129-138.
Kussaga, J.B., Jacxsens, L., Tiisekwa, B.P. and Luning, P.A., 2014. Food safety management
systems performance in African food processing companies: a review of deficiencies and
possible improvement strategies. Journal of the Science of Food and Agriculture, 94(11),
pp.2154-2169.
Lawrence, G., Richards, C. and Lyons, K., 2013. Food security in Australia in an era of
neoliberalism, productivism and climate change. Journal of Rural Studies, 29, pp.30-39.
McCarthy, B.L., 2015. Trends in organic and green food consumption in China: Opportunities
and challenges for regional Australian exporters. Journal of Economic & Social
Policy, 17(1), p.6.
Neeliah, S.A., Neeliah, H. and Goburdhun, D., 2013. Assessing the relevance of EU SPS
measures to the food export sector: Evidence from a developing agro-food exporting
country. Food Policy, 41, pp.53-62.
Verpoorten, M., Arora, A., Stoop, N. and Swinnen, J., 2013. Self-reported food insecurity in
Africa during the food price crisis. Food Policy, 39, pp.51-63.

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Wiedemann, S.G., Yan, M.J. and Murphy, C.M., 2016. Resource use and environmental impacts
from Australian export lamb production: a life cycle assessment. Animal Production
Science, 56(7), pp.1070-1080.