Detailed Event Concept Proposal: Planning a Successful Food Fair

This report presents a comprehensive event concept proposal for a food fair, outlining the rationale, scope, and detailed planning considerations. The report begins with an introduction to food fairs as cultural events that unite communities through food, emphasizing the importance of diverse culinary experiences. The rationale section discusses the suitability of a buffet service style and suggests an accessible location within a greater local council, highlighting the importance of accessibility and amenities. Timing, target audience (young adults and teenagers), and the objectives of the food fair (profit and goodwill) are also specified. The scope section details the event's theme (multi-color, funky), timeline (two months for preparation), risk management (weather, taste preferences), and budget (£30,000 budget, £40,000 income). The timeline is presented using a Gantt chart. The report concludes by summarizing how the event company plans to attract a wide audience and achieve its goals through effective planning, theme selection, and budget management. The proposal aims to create a successful food fair that generates profit, goodwill, and a unique market image.

EVENT CONCEPT PROPOSAL

Table of Contents
INTRODUCTION...........................................................................................................................3
RATIONALE...................................................................................................................................3
Style of event...............................................................................................................................3
Location in greater local council.................................................................................................3
Timing for the event....................................................................................................................3
Target for the event.....................................................................................................................4
Reason and objective behind food fair........................................................................................4
SCOPE.............................................................................................................................................4
Theme of the event......................................................................................................................4
Timeline......................................................................................................................................5
Risk and other considerations ....................................................................................................5
Budget.........................................................................................................................................5
CONCLUSION................................................................................................................................6

INTRODUCTION
Food fair is basically a festival that is been organised by the event companies is held
annually and that uses food as it is main theme. It is always been celebrated in order to unite the
various communities (Chen et.al. (2014). This festival enriches cultural aspects in them. The
food been served in these fairs are of different type. The choices of the food depends on the
culture followed by individuals or group. These type of fairs create a bond between people and
bring them together. They develop a feeling of belongingness in individuals and helps them in
exploring wider range of food products which belong to different culture. People can enjoy their
quality time on these type of food festivals.
RATIONALE
Style of event
The style of event which can be most suitable for food fair is buffet service. As in food
festival more number of individuals and group come and visit, then it is appropriate for the event
company to go for buffet services. It will make the food fair more visited by people. They can
enjoy easily and can eat food of their choices by paying appropriate prices. In this service foods
are arranged on the table and guest move side by side to enjoy the different variety of food. A
very elegant buffet will attract more people to the food fair festival.
Location in greater local council
The event company will select a location in greater local council which is easily
accessible by the local people (Khalilzadeh et.al. (2017). Also they will choose a place that is
attractive and have basic services like wash-room, toilets and many more. More preferable
choice for holding food fair will be open field in greater local council so that people can easily
move form here and their. Also open field is more preferable as event company can also put
many innovations in it. Like for example they can put various swings to attract individuals or
groups. This will increase the popularity of food festival fair.
Timing for the event
The timing for the most popular event food fair will be 6:00 PM to 12:00AM. So, that
individuals and group appear in the event after completing all their professional and personal
task. Month which has been selected by event company to organise food fair is October. Season
will be autumn(Chang et.al. (2017). It is the most preferable season to have different varieties of
food. The food festival organised will be of 5 days, so that individuals and groups can

comfortably enjoy the event. There is no probably the better way to enjoy the soul of a place
without exploring the different variety of food produced by the region or area.
Target for the event
The main target of the event company for organising food fair will be young adults and
teenagers. As these are the people who have interest to explore various aspects (Tong et.al.
(2014). Also targeting can be done by organisation on the basis of income. They will focus on
upper income class of teenagers who can afford different variety of foods in food festival.
Company will also target internal stake holders that includes event directors, event managers,
back stage manager, site manager, safety and security manager. The external stake holders will
involve audience, sponsors, local community, market stalls, venue owner, exhibitors and many
more.
Reason and objective behind food fair
The main reason behind to organise food fair is to make individuals explore the different
culture of communities through food. The objective to organise event is to earn profit and
increase goodwill in the market. The main aim is to establish a unique image in front of all other
event companies. Desire outcome is when food fair organised is liked by every individual and
group and they demand for organising it more time other year. The key success factor is when
food fair has earned profit more than event company has invested. Also satisfaction of group is
one of the most important factor in measuring success.
SCOPE
Theme of the event
In order to organise an attractive food fair, event company will choose multi colour
theme and background. It will enhance different cultural aspects of people, individual or groups.
Styling will be done by creating a layout. The bands, posters, banners, badges, T-shirts,
pamphlets for the food fair will be designed(Van der Wagen & White (2018). Theme selected
will be according to the taste and preference of teenagers and young adults. Company will prefer
funky them in order to attract more people. Set of the food fair will contain attractive pieces of
art related to food and culture followed by varied individuals. It might get decorated with the
help of blooming flowers so that more individuals are attracted towards it.

Timeline
For preparing the food fair company will require time of two months. Company will be
involved in setting up objectives for food fair. They will also be engaged in preparing budget.
This can be explained by simple Gantt chart.
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Creating
event
objective
s and
goals
Venue
dates
Contacti
ng
vendors
Preparin
g budget
Set up
ticket
request
Ticket on
sale
Risk and other considerations
Risk like natural calamites such as weather change and modifications in individual taste
and preference related to food will be considered. According measures will be taken by event
company to overcome it.

Budget
For organising food fair company has set up the budget of pound 30,000 and they have
established to earn income of pound 40,000.
CONCLUSION
From the above research proposal it has been summarised that food fair has been
organised by event company by determining themes, set, colour and decoration related to same.
It has helped them in attracting more individuals and group of people. Budget has been set up by
the organisation which has included all the additional revenue. For organising food fair, they
have prepared the time chart that has helped them in identifying their unique goals and
objectives. It has helped them in increasing their profit.

REFERENCES
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representation analysis for multimedia event detection. IEEE transactions on
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Van der Wagen, L., & White, L. (2018). Event management: For tourism, cultural, business and
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Online
Event theme and styling. 2018. [Online]. Available through
<https://www.eventmanagerblog.com/100-event-theme-ideas>