Business Proposal for Food Junction: Exploring Crowdfunding Models

This business proposal outlines a plan for Food Junction, an Indian restaurant in Sydney, Australia. The proposal addresses the increasing demand for Indian cuisine and the opportunity to cater to Indian migrants. It analyzes four crowdfunding options, recommending a reward-based approach for funding. The business description details the restaurant's offerings, target market, marketing mix (product, pricing, promotion, place), and budget. The proposal emphasizes the benefits of the business, including high revenue potential and cultural exchange. The methodology includes a workshop to engage potential clients. The document also references several academic sources to support the business plan. The proposal concludes that introducing this business plan in the market can be beneficial for the Food Junction and utilizing the resource based crowd funding initiative can ensure people engagement in the business plan.

Business
Entrepreneur
Food Junction business
proposal

Introduction
In this study, the business
plan for a restaurant
business will be introduced
in which name is Food
Junction. The aim of this
business is to discuss about
the different options of
crowd funding available to
them.

Problem statement
Especially the demand for Indian food has got increased in
the Australian restaurant sector and due to lack of
availability of Indian foods, Indian migrants are missing the
taste as well as forgetting the culture of their country.

Objectives of the proposal
• To gain the maximum access of funding from the identified
sources
• To have the seamless supply of capital for the business
expansion and growth activities
• To incur least amount of financial risks from the funding
activities

Proposed Solution
• There are majorly four types of crowd funding activities
available for Food junction. Each of these activities should
be analyzed on the basis of the business sustainability and
adaptability and suitability. On the basis of this analysis,
the ideal and the most suitable option should be
implemented.

Business description
In the Food Junction, authentic Indian food will be served.
Food junction will be introduced in the central business area
of Sydney with the seat capacity of 30 people. The purpose
of this study is to focus on developing the business plan by
analyzing the external situation of the company in
Australian market.

Scope of the business proposal
The business proposal can significantly analyze the
emerging opportunities in the current restaurant industry in
Australia. In this research proposal, analyzing the external
business environment, it can be easier for understanding
how the external environmental opportunities can be used
as the strategic strength in the business idea. By continuing
this, business proposal can significantly focus on identifying
the way for utilizing the market resources proper manner
for satisfying the emerging demand.

Business proposal benefits
• High revenue
• Satisfied increasing market demand
• Share the culture of India in global market
• Enhance the scope for entrepreneurs

Target market for the business proposal
High quality
Low quality
Low Price High price
Food Junction

Approach and methodology
In the business proposals, it has been identified that
Migrant Indians are the potential clients who will be
targeted through the business initiative. In that case,
proposing the business idea a workshop can be arranged in
which the entire business idea will be share with the
potential clients.

Marketing mix
Product
• Authentic Indian food items such as Polao, Biriyani, Fish and
Paratha will be served in the Food Junction. Adding different
section, the menu card will be filled with different types of state
foods such as Bengali, Punjabi and South Indian food for showing
the cultural variety of India.
Pricing
• In order to ensure the engagement of large numbers of customers,
the restaurant will introduce the products in reasonable price.

Continue…
Promotion
• Different digital media platforms such as Facebook, twitter and Instagram
will be used for sharing the rich restaurant business concept to the
people. Adding both the offline as well as online business strategy, it can
be easier for the restaurant to promote its services in the Australian
market.
Place
• Following the direct distribution channel, the service will be delivered
from the Sydney outlet. On the other hand, standard supply chain will be
maintained for collecting the raw materials