Food Junction: Business Proposal for Restaurant and Crowd Funding

This business proposal outlines the plan for Food Junction, an Indian restaurant, in the Australian market. The proposal includes an introduction to the restaurant, a problem statement highlighting the increasing demand for Indian food, and objectives for the proposal. It proposes crowd funding as a solution for the business. The business description details the restaurant's offerings and target market. The proposal covers the scope of the business, its benefits, and the approach and methodology used. A detailed marketing mix, including product, pricing, promotion, and place strategies, is provided. The budget and investment plan, focusing on reward-based crowd funding, are also included. The proposal concludes with a discussion of the benefits of crowd funding and references to supporting research.

Running head:BUSINESS ENTREPRENEUR
Business Entrepreneur
Name of the student
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Author note

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Table of contents
Introduction......................................................................................................................................2
Problem statement...........................................................................................................................2
Objectives of the proposal...............................................................................................................2
Proposed Solution............................................................................................................................2
Business description........................................................................................................................3
Scope of the business proposal........................................................................................................3
Business proposal benefits...............................................................................................................3
Target market for the business proposal..........................................................................................4
Approach and methodology.............................................................................................................5
Marketing mix.................................................................................................................................6
Budget..............................................................................................................................................7
Investment plan................................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Introduction
In the changing social trends,restaurant industry is growing in the Australian market in
fastest manner (Alberca and Parte 2018). In the current business scenario, introducing the
restaurant business not only can generate higher rate of profitability, but also it can significantly
impact on the GDP rate in Australia. In this study, the business proposal for a restaurant business
will be introduced in which name is Food Junction. The aim of this business proposal is to
discuss about the different options available to Food Junction regarding crowd funding.
Problem statement
Analyzing the restaurant industry in Australia, it has been identified that with increasing
numbers of Asian migrants in the Australian market, demand for Asian foods in the Australian
market has got increased. Especially the demand for Indian food has got increased in the
Australian restaurant sector and due to lack of availability of Indian foods, Indian migrants are
missing the taste as well as forgetting the culture of their country. In this situation increasing
demand of the Asian food has influenced the idea for developing Indian food restaurant in
Australia.
Objectives of the proposal
 To gain the maximum access of funding from the identified sources
 To have the seamless supply of capital for the business expansion and growth activities
 To incur least amount of financial risks from the funding activities
Proposed Solution
There are majorly four types of crowd funding activities available for Food junction.
Each of these activities should be analyzed on the basis of the business sustainability and

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adaptability and suitability. On the basis of this analysis, the ideal and the most suitable option
should be implemented.
Business description
In the Food Junction, authentic Indian food will be served. Food junction will be
introduced in the central business area of Sydney with the seat capacity of 30 people. The
purpose of this study is to focus on developing the business plan by analyzing the external
situation of the company in Australian market.
Scope of the business proposal
The business proposal can significantly analyze the emerging opportunities in the current
restaurant industry in Australia. In this research proposal, analyzing the external business
environment, it can be easier for understanding how the external environmental opportunities can
be used as the strategic strength in the business idea. By continuing this, business proposal can
significantlyfocus on identifying the way for utilizing the market resources proper manner for
satisfying the emerging demand.
Business proposal benefits
It can be assumed that introducing the new business idea, the business proposal can
significantly help to understand the current business environment in Australian market.
Introducing the business proposal, high market demand can be successfully satisfied. It can also
be assumed that introducing new business idea in the market, the rich cultural resource can be
introduced in the Australian market. Food junction will significantly introduce the taste of Indian
food in the market and it can easily develop the large customer base. In terms of generating high
business revenue, the mesmerizing cultural ambience will be created in the restaurant. The major

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benefit of the business proposal is it can control the demand in food market as well as introduce
the culture of India in global market, which can indirectly influence the tourism and hospitality
in the country. By continuing this, it can also be said that the major benefit of the research
proposal is it can also enhance the research scope in the Australian market, which can influence
the entrepreneurs to develop business in Australian market. .
Target market for the business proposal
In order to identify the potential target market, customers are being divided in different
segment. As the company has decided to introduce its products in reasonable range, in that case,
from the demographic segment middle class and upper middle class people will be targeted by
Food Junction. Mostly the age group of people between 18 to 45 will be targeted. Food Junction
has decided to introduce its business in Sydney central business area, in that case, from the
geographic segment, Food Junction will target the people from urban area. Analyzing the
behavioral segment, it can be said that targeting the people who prefer the spicy Indian food as
well as Asian migrants, Food Junction aims to introduce its business in the market.

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High quality
Low quality
Low Price High price
Food Junction
Figure: Positioning Map
(Source: Created by author)
In the above diagram, Food Junbction has been placed at high quality and low price. In
the same position The Muglan Nepalese and Indian restaurant has been placed. On the other
hand, nawaz flavor of India has been placed at the high price and high quality. In that case, it can
be assumed that Food Junction can face competition from The Muglan Nepalese and Indian
restaurant.
Approach and methodology
In the business proposals, it has been identified that Migrant Indians are the potential
clients who will be targeted through the business initiative. In that case, proposing the business
idea a workshop can be arranged in which the entire business idea will be share with the
potential clients.

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Marketing mix
In order to develop profitable business making decisions, it can be said that 4ps of
marketing mix analysis brings the significant impact in business plan.
Product
In the research proposal, the authentic Indian food market will be represented in the
Australian market. In that case, the authentic Indian foods will be served in the restaurant.
Authentic Indian food items such as Polao, Biriyani, Fish and Paratha will be served in the Food
Junction. Adding different section, the menu card will be filled with different types of state foods
such as Bengali, Punjabi and South Indian food for showing the cultural variety of India.
Pricing
The business proposal aims to introduce the effective service in the Australian market so
that large n numbers of people can be able to experience the service. In order to ensure the
engagement of large numbers of customers, the restaurant will introduce the products in
reasonable price.
Promotion
Promotion is being considered as important component in marketing mix that
significantly impacts on promoting a service or product in the market. Different digital media
platforms such as Facebook, twitter and Instagram will be used for sharing the rich restaurant
business concept to the people. Adding both the offline as well as online business strategy, it can
be easier for the restaurant to promote its services in the Australian market.
Place

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Following the direct distribution channel, the service will be delivered from the Sydney
outlet. On the other hand, standard supply chain will be maintained for collecting the raw
materials.
Budget
Sections Amount
Expenditure $2000
Kitchen $2500
Tables and chairs $1000
Electricity, Music, Security $400
Insurance $300
Staff salary $3000
Initial operating capital $5000
Marketing development $1000
Total $18000
(Created by author)
Investment plan
Crowd funding is being considered as the popular investment process in which is being
considered as the larger investment (Moritz and Block 2016.). Raising the fund for business thee
crowd funding process helps to collect the small contribute from large numbers of people. In
case of collecting the fund for Food Junction, using the online media platform, Pay-per-click
policy will be adopted by Food Junction. Among three types of crowd funding such as reward-
based, equity based and Donation based, reward based crowd funding will be adopted by the
restaurant. In case of reward based crowd funding process, the common incentives can be offered

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by the restaurant including the opening night invitations, meals and cooking classes (Aylett,
Moore and Gillam 2019). Therefore, in order to feed the funding in restaurant business plan,
crowd fundingthrough the reward based approach can be beneficial. In this business, ensuring
the stakeholders standard return on investments benefits, large numbers of people can get
engaged in the business plan.
The federal government in Australia has passed the legislation of reward based crowd
funding in which individuals will get the opportunity for funding in the creative business
process. Analyzing the emerging Australian business environment it has been identified that
crowd funding can significantly change the future of SMEs in Australianmarket (Aylett, Moore
and Gillam 2019).). The investment opportunity in the Australian market has influenced the
business plan of Food junction.
Conclusion
In this study, it can be concluded that analyzing the external as well as internal business
environment in Australia, it has been identified that introducing new business plan in the market
can be beneficial for the Food Junction. On the other hand, it is also true that adding the resource
based crowd funding initiative in the market, Food Junction can significantly ensure the people
engagement in the business plan.

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References
Alberca, P. and Parte, L., 2018. Operational efficiency evaluation of restaurant
firms. International Journal of Contemporary Hospitality Management, 30(3), pp.1959-1977.
Aylett, S.E., Moore, B. and Gillam, L., 2019. G249 Healthcare crowdfunding in the UK and
australia: benefits and ethical concerns.
Edgington, D.W., 2018. Japanese business down under: Patterns of Japanese investment in
Australia. Routledge.
Hillary, R., 2017. Small and medium-sized enterprises and the environment: business
imperatives. Routledge.
Lee, C. and Hallak, R., 2018. Investigating the moderating role of education on a structural
model of restaurant performance using multi-group PLS-SEM analysis. Journal of Business
Research, 88, pp.298-305.
Lee, C., Sardeshmukh, S.R. and Hallak, R., 2016. A qualitative study of innovation in the
restaurant industry. Anatolia, 27(3), pp.367-376.
Moritz, A. and Block, J.H., 2016. Crowdfunding: A literature review and research directions.
In Crowdfunding in Europe (pp. 25-53). Springer, Cham.
Prajogo, D.I., 2016. The strategic fit between innovation strategies and business environment in
delivering business performance. International Journal of Production Economics, 171, pp.241-
249.