Food on Fire: Detailed Business Plan for Mobile Food Service

This report presents a detailed business plan for 'Food on Fire,' a mobile food service venture. The introduction outlines the significance of businesses in meeting consumer needs and generating employment. Task 1 focuses on the business description, including the concept of selling fast food through mobile vans, the target market (youngsters), and the competitive landscape. It describes the business name, location strategies, and the rationale behind choosing the food sector. Task 2 employs a PESTLE analysis to evaluate the external factors impacting the business, including political, economic, social, technological, legal, and environmental aspects. Task 3 delves into investment strategies, innovative ideas, and financial projections, including revenue, expenses, and net profit forecasts. The report aims to provide a comprehensive overview of the business plan, covering various aspects from market analysis to financial planning.

Business Essential

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
PART A.......................................................................................................................................1
PART B.......................................................................................................................................3
TASK 2............................................................................................................................................1
TASK 3............................................................................................................................................2
PART A.......................................................................................................................................2
Part B...........................................................................................................................................3
TASK 4 ...........................................................................................................................................3
CONCLUSION................................................................................................................................5

INTRODUCTION
Business are termed as commercial activities and these carried out in order to earn profits
and fulfil basic needs and wants of people who are residing in economy. Business helps in
providing employment to people as they will be employed thus they can easily fulfil their basic
needs and wants (Hair, 2015). The concept of business is effective in modern times as it helps in
analysing needs and wants of customers so products can be offered by them according to their
desires. There are different tools and techniques used by which people are developing innovative
ideas in order to earn high profits. The undermentioned report is based on developing new
business plans which is based on selling food products through mobile vans and the main target
customers are mostly youngsters. Business are focusing on franchise services so they can earn
high growth and profitability.
TASK 1
PART A
In this modern age all the people wants to consume fast food and they are mostly
consuming them from different food stalls. People are interested in order to consume those foods
which are having good taste. The foods are manufactured by the sellers according to needs and
wants of customers thus they are able to retain loyal clients who will enhance their overall sales
and profitability ratios. There is high competition among sellers who are dealing in food stalls as
there are many rivalry business so in order to retain customers they had to focus on quality and
taste of food product. This is the most important and challenging task for people if they think of
starting new business ventures in food sector. There are businessmen who are earning high
amount of money from selling fast foods and other types according to the demand of customers.
By considering all the factors a new business plans have to be developed which is linked with
selling fast food products to customers and the difference can be made in business if the food
products are offered at economical price and they contain best quality.
Description of the business:
In this modern age food sector is growing at a fast age as people are consuming food
from different stalls. The business can be selling foods on mobile vans and there should be
different varieties of foods products according to needs and demands of customers. As it is a new
business so the main focus should be on taste of food offered so they can achieve strong
positions from rivalry firms. In order to start this venture initially large sum of money had to be
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invested or designing food stalls. The firms can earn higher profitability if they are offering
quality food products to their potential customers in order to retain then for long time durations
and then there can be modifications done in their business if they are achieve success in their
operations
Name of the business “Food on Fire”
It is small business which are providing food services on Mobile vans to all their
customers and they are mainly focusing on quality and taste of food products.
Location
As the business are dealing in food services so they will be choosing the best locations
where there is large crowd of person thus their sales and profitability can be easily enhanced.
The business can be started near hostels, universities, Malls and other famous tourist locations.
This is useful in order to gain attention of customers and they can helps in maximising their
profitability factors. The food can also be ordered through online websites and these are also
available offline on high food streets and there are variety of choices available for customers.
Reason of selection:
The business of food is chosen as it is the most profitable business in modern age. This
venture can be started with low cost and they will also help in earning profitability in short time
durations. One of the important benefit of this business is that it carries out in all seasons but
there is increase in sales in rainy and winter seasons as people like to consume hot and tasty
foods (Wilson, 2014). These are the signals which helps in getting success in their business
operations. In this mobile van there are cook who are cooking delicious food products as and
when these are demanded by customers and this is the another reason they can be differentiated
from other food business. These business are successful in analysing needs and wants of
customers and then they are manufacturing food products according to customers demand.
Competitors:
Competitors:
Name of the competitors Food types Reason
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Tango Food company They are selling variety
of food products which
varies from mushrooms
to mussels.
It is basically having their operations in
Parella. This food van are having
variety of product ranges which are
dealing in baked goods.
Rock n Roll Burgers Special roll are offered
to customers which are
crispy and they also
contain creams, tomato
and onions.
It is the mobile van which are dealing in
fast food products and they are making
foods according to needs of customers.
PART B
Each business who are dealing in any business sector they have to develop business plans
and accordingly they had to execute business operations. This is valuable factor for firms as they
can easily achieve all their set aims and objectives in desired time that have allotted to them. The
goals are the main factors on which the company is working and according they are setting
budgets for their business activities. The new business is making plans so they can easily
formulate goals by which they can easily achieve success in their business operations. The major
aims and objectives of firms are described below as:
The food business should provide quality products to all their customers and they should
also focus on timely delivery of goods to all their clients. This is valuable factor in order to
attract customers who will be enhancing their overall sales and profitability ratios. All the
essential needs of customers should be taken into account while they are formulating plans for
starting business (Laudon and Laudon, 2011).
Food in Fire should offer healthy food products to all their customers and they should
also adopt measures to protect environment by offering products to customers in disposable cups
and plates as these are environment friendly.
Types of ownership:
If the activities of business are compared with terms of ownership like government,
partners, sole trader and proprietorship etc. All these factors are very important for development
of business ventures and making them achieve success in their operations. In order to maximise
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their profitability factors the business activities are classified according to different parties which
is beneficial for them.
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TASK 2
PESTLE Analysis
Food on Wheels have started their new business operations and they are dealing in
offering variety of food products to their customers. The management who is looking after
business operations have to analyse all those factors which are affecting their operation's and
activities. There are different factors in macro environment which consist of technological, legal
environment and also social factors and these are classified as external factors and mangers are
not having any type of control on their operations. In order to achieve success in their operation's
firms had to develop strategies so these issues can be solved. This is beneficial for firms as they
can easily achieve growth and success in their overall business operations. PESTLE analysis and
their effectiveness are evaluated below as:
Political factor: These factors are linked with government stability in the economy, the
tax policies and plans which are related with controlling money flow in economy. The business
owners should consider al the political factors which are evaluated as:
 Political stability: This is linked with stability of government bodies when they executed
their business operations (Anderson and et. al., 2014).
 Tax policies: This is the policy which is formulated by government in order to control the
overall tax rates so that the working operations of business will not be affected.
 Price regulation: It is the responsibilities of mangers in order to evaluate those policies
which are related with prices so it will not hamper their business activities.
Economical factor: This factor includes the economic conditions of firms like rate of
inflation, income of people, demand and supply factors etc.
 Inflation: : This is the stage where the cost of products increases and firms can easily
grow from their operations.
 Income of people: If the people are employed then they will earn more money thus there
demands will also be high in the economy.
Social factors: These factors are evaluated as those which are affecting the growth and
development of the overall economy.

 Consumer behaviour: If the customers are not having the demand for fast food products
then it may greatly affects profitability of firms.
 Demographic factor: This contains various factors like income, age, gender etc. and
they are having impact on the society.
Technological factors: This factor includes the effectiveness and use of advanced tools
and technologies and they are having impact on activities of firms.
 Innovation: This factor is related with making modification in food products so they can
satisfy needs of customers (Robyt, 2012).
 Online services: If firms are selling products which the help of online websites then it
helps in maximising their sales ratios.
Legal: This is related with illegal activities that are affecting the operations of business.
 Customer law: This law states that all the rules which are related with health of
customers should be followed in effective ways.
Environmental factors: This is also an vital factor which is linked with protecting
environment aspects by using proper methods of disposing all the waste materials.
 Environmental regulations: The firms should follow all rules and regulations related
with environment as it results in developing their strong images.
 Waste disposal: All the waste products like disposable plates and cups should be
disposed off by proper systems and techniques.
TASK 3
PART A
(a) Investment to be made on food and entertainment
It is the most important and vital factors for firms to implement new and innovative ideas
by which they can easily serve food to all their potential customers while ensuring entertainment.
The customers are attracted as they are consuming food in more relaxing environment. As Food
on Fire are new business and they are offering variety of food products to all their customers and
retaining them so they will enhance their overall sales and profitability ratios. If the firms have
achieved success in establishing strong positions at market areas then it results in achieveing
success for firms.
(b) New and innovative ideas for business.
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If the firms have decided to execute innovative ideas for their business then it results in
increasing their sales. This is beneficial for new business as they can easily earn high
profitability in less time durations. There can be effective packaging of food products so it can
easily capture attention of customers.
Part B
Budget
Particular Current Year Forecasted
Revenue
Sales 100*50 6000 5000
VIP passes 100*20 3000 2000
Total sale 9000 7000
Less: Expense
Innovative cost 100*5 400 300
Discounted food 1000 1800
Lighting 500 700
Promotional cost 300 500
Other services 200 300
Total expenses 2400 3600
Total Net profit 6600 2400
The above informations and data is based on the assumptions when new and innovative
products are developed at market places in systematic and planned ways. From above data it is
analysed that net revenues which is earned from 100 persons is 9000 and the amount which has
been forecasted is 7000. the total expenses and revenues had to be reduced from the net
profitable amount in order to achieve cost and net profits.
TASK 4
Marketing objectives are linked with those factors which are analysed before the final
marketing activities are executed at work places. These are valuable factors as they are providing
support and guidance for the overall business activities. The objectives are developed while
formulating marketing plans by the Marketing managers. As the new business are operating in
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food products thus it is needed to analysing taste and preferences of customers and then develop
food products. In order to capture attention of large group of customers it is essential for Food on
Fire to offer quality and tasty food products to all their potential customers and the services
should be offered at economical prices so that the money which is given by customers can be
easily valued.
Target market
This is described as the group of customers who will be consuming quality foods to all
their customers according to their demands. The new business are mainly targeting young people
and Teenagers who will consume their quality products and enhance their profitability ratios.
Marketing strategies. The customers can be easily retained and attracted if firms are offering
them Quality and timely delivery of products. The products are offered to customers in
disposable cups and plates so that environment will not be harmed by their use (Cobanoglu and
et. al., 2011).
Marketing strategies
For the young generation people it is very important for Food on Fire to develop and
implement effective strategies which are related with marketing of products in order to enhance
their sales. The firms can achieve success if they are designing template giving advertisement
with the help of print media, online marketing tools etc. The modern generations are using the
modern techniques to connect with different people and greeting informations about the food
stalls and this is very beneficial for firms.
Factor Description Justification
Product This is related with products that
are offered by Food on Fire to their
potential customers. It consist of
quality, taste and services which
are offered to their clients.
This type of product is developed in
order to gain attention of large group of
customers. The firms should focus on
developing unique and innovative ideas
so they can earn high amount of profits
and revenues.
Price This is referred as the amount The firms are selling goods at
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which is paid by customers so they
can consume the food products
which are tasty.
economical prices and this is done in
order to gain attention of customers
who will buy their products.
Place The place which is selected for
offering food products should be
those where customers can be
easily approached and they can
consume their goods.
If there operations are expanded ta
different places then it result in
enhancing sales ratios of firms.
Promotion It is an important task for firms in
order to develop plans and
strategies for promoting their
products and this helps in capturing
attention of customers.
This is useful task in order to deliver
informations about products and their
features to the target market areas.
CONCLUSION
From the above report it has been concluded that business plans are important and vital
aspects if persons want to achieve success in their operations by systematic conducting all
activities in planned ways. The owner can execute new and innovative ideas by which they can
easily achieve competitive gains in their business operations. All the factors which are affecting
operation's of business should be identified and plans should be developed in order to resolve
them. Marketing strategies are also useful concept in order to promote products and market
places so that customers can purchase them and enhance their sales and profitability ratios.
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