BM564 Enterprise and Entrepreneurship: Food Organic Presentation

This presentation outlines a business plan for 'Food Organic,' an enterprise focused on providing healthy, chemical-free organic food products through an online platform. The motivation stems from the increasing consumer demand for organic options post-COVID-19. The presentation covers the process of idea generation, feasibility studies, STP (Segmentation, Targeting, and Positioning) analysis, and a detailed budget. It includes product details, potential market opportunities, a PESTLE analysis, and the 7Ps of the marketing mix. The industry's attractiveness is assessed using Porter's Five Forces. The vision is to create a healthier society by promoting natural consumption and enhancing the immune system through pure organic food. The presentation concludes with a summary of the key findings and recommendations.

Enterprise and Entrepreneurship
FOOD ORGANIC

Table of Content
 INTRODUCTION
 Motivation for the business
 Process of generation of business idea
 Feasibility Studies
 STP
 Budget of the business
 Details of Product
 Potential market opportunities
 Pestle Analysis
 7Ps of marketing mix
 Attractiveness of industries
 Vision
 SUMMERY
 REFERENCES

INTRODUCTION
 People are more concern about their health these days due to the impact of the COVID-19
(Carrieri, De Paola and Gioia, 2020).
 Idea has been developed to start an organic food company that will provide service to the various
locations in London.
 Business is to sell organic food products to the people in order to make them healthier.
 This presentation will discuss about the motivation and process of generation of the idea of the
business along with the feasibility studies and details of the product.

Motivation for the business
 The idea was generated to make people healthier and providing them organic food products online.
 People started to prefer organic and healthy product after the pandemic (Rana and Paul, 2020).
 Motivation for the business was created to serve the people organic food at their home with the
help of online platform.
 Now days people are shifting to the digital platform for shopping in order to avoid the physical
connection because of the COVID-19.
 It motivated to start the business on the digital platform.

Process of generation of business idea
 Idea was generated with the help of some research and surveys related to the organic preference
and and the negative effects of the chemical food products.
 Corona virus impacted the society in various ways and the one of them is the shifting towards the
organic food products as a result demand for the organic food items has been increased.
 Soil Association stated that the organic market including food, clothing and other product
increased to £2.79bn, that is a rise of 12.6% on 2019 (Steep rise in UK’s consumption of organic
food, 2021).

Feasibility Studies
 The business is viable as the the product is organic and will be available at online platforms
(Weldy, 2018).
 People are more likely to purchase from the online platform and the major reason be hing the
viability of the products is that it is organic and chemical free.
 The business is worth of pursuing as the motivation is to provide healthy food products to the
people and the demand of such product is rising and there is few competition in this market.

STP
 STP refers to the market segmentation, target market and the position
in the market (Sukma, Lubis and Utami, 2019).
 The food organic's market product is for everyone. The product will be
available for everyone who want to be healthy and it also daily food
items that are consumed by all the people in their daily lives.
 Target market: the product will target customer specific women who
are conscious about their health and family well-being.
 Position of the organic food is that it will be available online for the
security of the people i.e. avoiding physical contact in the retail shop.

Budget of the business
Particular Amount
digitization 800
Legal cost 1000
Resources 500
3 month working capital 500
Total 28000

Details of product
 Organic food company provides food product that is absolutely chemical free and healthy.
 Various products are sold by the company that include dry fruits, vegetables, whole wheat and rice
and other products such as fruit juice and peanut butter etc.
 Company also provide fresh milk. Food products available at the supermarkets are no longer fresh
and safe.
 Company will provide vegetables from farm to home.
 All the products has been grown with the organic fertilizer.

FOOD ORGANIC

Potential market opportunities
 Opportunities refers to the external or internal factor that benefit the organization (Wang and et.al.,
2019).
 There are various opportunities for the food organic company as it is a sustainable business and
people want such business to get success.
 The opportunity for the business is the increasing demand for the product and rare availability of
the organic food items in the market.

Pestle Analysis
 Pestle analysis refers to the external factors that may affect the business. It includes political,
economical, social, technological, legal and environmental (Çitilci and Akbalık, 2020). Following
is the pestle analysis of the food organic company.
 Political Factor
 Economical Factor
 Social Factor
 Technological Factor
 Legal Factor
 Environmental Factor