Food Service Management Report: Food Service Management Strategies

This report provides a comprehensive analysis of food service management, focusing on the operations of Rainforest Cafe. It begins by assessing various food supply chain approaches, including outsourced and direct supply chains, and identifies key stakeholders such as farmers, consumers, and ...Read More

FOOD SERVICE
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Assess a range of different food supply chain approaches as well as key stakeholders
within food service industry...................................................................................................3
P2 Principles of effective procurement along with sourcing process in context of food service
operations...............................................................................................................................5
M1 Assess a range of various food supply chain approaches and procurements strategies that
increases the effectiveness of company..................................................................................6
TASK 2............................................................................................................................................7
P3 Examine the applications of various analytical tool for supporting effective management
strategies.................................................................................................................................7
P4 Assess different management practices which assist successful business operation........8
M2 Assessment of tool with practices that posses high chance to support successful
concerned................................................................................................................................9
D1 provide valid justification / recommendation to support management practices with
strategies that increases the effectiveness of business operations..........................................9
TASK 3............................................................................................................................................9
P5 Impacts of practices on overall business success..............................................................9
M3 Examine different ethical practices with its impacts on overall success of business... .10
D2 Critically analyse several ethical practices and impacts on success of company...........10
CONCLUSION..............................................................................................................................11
REFERENCE.................................................................................................................................12

INTRODUCTION
Food service management come under the catering industry in which they prepare food
and supply to their consumers. They are the centre of operation in each kind of food service
setting. It is a creativity that offers food in scientifically and aesthetically to wide range of people
in cost effective manner along with satisfaction (Ruby and et. al., 2019). In order to explore all
term that are related with the food service management, a Rainforest cafe is selected. It is a
multinational unit which consist around six restaurants across whole world. Interior of this cafe
is designed like a exotic jungle which attract a large number of people as well as that recreates
the sights with Amazon rainforest. They offers spectacular dinning experience to their consumer
for enjoyment of drinks and foods. Further, this report covers the overview of food service,
various approaches of food chain and stakeholders. Additionally the principles of effective
procurement and sourcing is included. At the end, evaluation of different operation management
strategies and importance of ethical management for business success is covered.
TASK 1
P1 Assess a range of different food supply chain approaches as well as key stakeholders within
food service industry.
The term food service refers to a business practice that makes, transfer and deliver
prepared meal to their consumers. The main purpose of this service is to form and supply the
palatable matter which are prepared under the benchmark of hygiene, sanitation and aesthetically
to guests at reasonable cost (Umberger and et. al., 2020). In context of chosen cafe, they delivers
various kind of mean and drinks to their consumers. In which the overview of different food
service context are as follows:
Casual dinning : It this approach full service is provided to consumers like laid
atmosphere, fun, comfortable at reasonable priced. In which the food service is consist in
between both fine dining and food dinning. It mortal relaxed as well as casual ambiance.
Themed food service: In this food the food service is designed on the basis of specific
them. For which restaurant are using various things so that they will able to attracts large number
of people by offering a memorable experience. In relevance to Rainforest cafe, the interior is
designed like a exotic jungle that recreates modality, music, sights of Amazon forest. It is a

fabulous food service context that pry with topical showers, periodic thunderstorms along with
cascading waterfall.
Pop-up service: This type of food service context permits chefs, guests in addition to
owners try new meals, concepts and creation. It could be anything related to beer garden for
sitting down in restaurant in unconventional place that open along in specific duration. It lies
widely on application of social media, for spreading across globe.
Food supply chain modes:
It refers to a process that is used with the aim f delivering services to end users. In
context of this, few of approaches are adopted by the selected firm and which are obstinate
below:
Outsourced supply chain: In this types of supply chain approach, managers seeks to
create various values that are interrelated with various activities. The management team of
company adopt this mode for delivering the services that adds values. Which meets the demands
and requirement of company (Kim and et. al., 2016). With the help of this, supervisors of chosen
cafe delivers meals that possess a good taste and values. They carries out this for retaining the
consumer base and market shares.
Direct supply chain: In this mode of supply chain, administrators emphasis to collects
needed material from farmers. In relevance to Rainforest cafe, the management team adopted
this approach in order to devised a position by which all aspects of food supply are managed and
controlled. Along with it they always try to deliver high quality food at affordable price to their
consumers.
Key stakeholders for food supply chain process:
Stakeholders are those individual who have interest and power in company and either
impacted or is impacted through working condition of business. Food supply chain is a
procedure that demonstrate all approaches which are linked with the ingredients that starts from
farmers to consumer table. At this level, some of stakeholders in context of Rainforest cafe are
discussed below:
Farmer: Farmers are those individual who are engaged with agriculture. They produces
raw material for food industry. In context to Rainforest cafe, they includes farmers in their
business unit as they prominently provides raw materiel to them as per their demands and
coordinating with company for raising the crops as well as set the schedules for growing crops.

Consumers: Consumers are those person who purchases product or services that is offers
by company. They are acts as king for firm as sales is totally depend on them. In context of
Rainforest Cafe, stakeholders order various meals according to their choice and makes payment
on timely as well as give honest feedback related to food.
Distributors: These stakeholders plays vital role in good service industry in order to
distributes the resources to entities on time. The role of distributors of Rainforest Cafe is to
provides required ingredients on time at affordable cost.
P2 Principles of effective procurement along with sourcing process in context of food service
operations.
Procurement is a process that is related with the buying of products or service from
external sources. Likewise, the business procurement needs to made, solicit and payment which
included various region (Carrigan and et. al., 2017). In case of Rainforest Cafe, the procedure of
pronouncement consist various level of determination of requires products, explorations and
selection of vendor, submitting sequestration for buying, developing purchase orders, receiving
orders as well as invoice , making payments for commodities and recording audits. In entire
process there are various procurement that is opted by the managers of operation team of
selected firm in order to make all levels effectively. The principle of procurement is mentioned
underneath:
Fair dealing : This principle states that during the time of procuring product, it is the
responsibility of company to treat ethically, fairly with their suppliers without involving any
discrimination. In reference to Rainforest Cafe, the operation manager do not force or push any
kind of pressure on vendor and makes fairly deals with them. So that all function will carry out
in effective way. As well as it preserves commercially confidentiality of firm during procuring
the required material.
Value for money: According to this aspect, it is vital for entities to carry out this
principles for attaining the most healthful consortium of sustainability as well as cost with
quality. By acquiring this process, suppliers offers commodities in exchanging of money and that
is done by the mangers of Cafe. With the help of this principle, the manage of company will able
to buy appropriate material according to the value of money that is paid by them.
Sourcing: It is an aspects that need to be make before purchasing. It involves locating of
resources for the product that are needed for meeting the demands of consumers. It majorly

accent on finding less expensive and best suppliers for commodity. In case of rainforest cafe , the
managers of company adopted this process in order to carry out their operation in effective
manner. In which it includes four levels i.e. specification, assessment of market, negotiations and
contract. In association to rainforest Cafe, some of the principles of sourcing are discussed
below:
Principles of alignment: It is essential for managers to provides surety that all levels of
sourcing and activities are decently allied with the obligation of firm as well as it stakeholders. In
other terms, it depicts about understanding drivers of entity in each cases involving cost, quality,
objectives and so on during sourcing required commodities (Smith and et. al., 2016). Mangers of
chosen company follows the principles of sourcing and line up the principles with suppliers and
marketers for performing in order to make successful deal.
Principles of after sales services along with warrantee: In this principles, efficacious
after sales services helps on improving company long term values of brand loyalty as well as
image of brand. Warrantee has been found that it is a common type of signal that delivers high
quality firms in order to reduce information gap between consumers and quality of secured goods
(Irani and Sharif, 2016). In case of chosen cafe, the operation manager follow this principle and
considered as a guidance for creating healthy and positive bond with guest and make them happy
so that they will able to spend more on business offerings.
M1 Assess a range of various food supply chain approaches and procurements strategies that
increases the effectiveness of company.
Food supply methods increase convenience of food supply from producers to consumers
with the help of several stages of sourcing and procurement. In context of Rainforest Cafe it has
been found that management team of company are effectively follows all approaches related to
supply chain and outsourced supply chain. In which all these modes improves the effectiveness
of business for accomplishment of company goal related to food dishes of end users.
Furthermore, the procurements strategies are effectively applied in global chain restaurant that
includes partnership and leveraging technology which increases effectiveness of performing
work in smooth way for gaining positive result.

TASK 2
P3 Examine the applications of various analytical tool for supporting effective management
strategies.
There are certain tool which are used with the aim of supporting merchant management
strategies. In which some tools, that are adopted by Rainforest Cafe are discussed below:
Porters four corner analysis :
It is an analytical framework that is well planned foe analysing strategies of company in
order to asses the strength of rivalries for attaining objectives (Kuo and Shih, 2016). Elements of
this tool are obstinate below:
Motivation : This element carries out discussion that bring competition. Herein, entities
of company assess all factors of business that helps in attaining competitive advantage within a
specific area. The key drivers of Rainforest cafe are capabilities, resources, background of
management team and organisational structure that assist mangers in decision making process.
Existing strategy: This demonstrated the modes foe combating with rivalries at
marketplace. Delivering service, price wider range of foods in affordable prices, individual
queue systems etc. strategies are adopted by Rainforest Cafe as all these aids them in achieving
predefined goal with implemented tactics.
Capabilities : This factor analyse the strength and weaknesses of company that might get
influence for gaining strong position within same industry. Rainforest cafe possess so many
capabilities that aids management to implement strategies effectively. Financial support, cultural
traits, quick response towards external changes etc. are the capabilities of chosen firm.
Management assumptions: It describes the assumptions and perception that are taken by
the entities of business unit (Burkle and et. al., 2017). It covers all perception that are linked with
company as well as other company that may effects the the decision of strategy management.
This will help company in adopting changes by opting suitable practices.
SWOT analysis-
It is an analytical model that is used by the management team of company for
determining the strength and weakness along with opportunity and threat. The SWOT analysis of
Rainforest Cafe is discussed below:
Strength Weakness

 Interior structure of Rainforest cafe is
so attracting which influence ample
number of people towards their
restaurant.
 This cafe posses professional chefs
which holds various creative and
innovative skills and knowledge that is
required to making delicious foods.
 There are very less number of supply
chain around whole world which
restricts their penetration in oversea
markets.
 The maintenance cost of selected firm
is continuously growing which become
unaffordable for them (Sudari and et.
al., 2019).
Opportunity Threat
 Enterprise can espouse some
innovation into their products by
adopting updated methods.
 Rainforest cafe is well established in
food service industry which offers
opportunity to them for expanding their
business at small or larger area where
they have not entered yet.
 Expectation of consumer related to
foods are increases day by day due to
this technology development will acts
as threats for rainforest Cafe.
 Violent competition within same
industry is the biggest threat of chosen
company.
P4 Assess different management practices which assist successful business operation.
Every organisation posses peoples that manages human resources. In which is has been
found that HR department is specially designed for handling with worker. In which they adopted
management practices for developing, motivating and for building manpower to meeting roles
and responsibility. For successful implementation, some of practices are as evaluated:
Rota management: This identify the working schedule in context of workers at workplace. In
which some employees works on hourly basis or part time (Castell-Perez and et. al., 2017). In
relevance to Rainforest cafe, there are various employees who works either on hourly base or
part time. For managing all functions related to employees, the rota management strategies will
provide guidance to entities for scheduling working of all employees. By which it become easy
for managers to swap shifts among employees which minimizes conflicts as well.

Improving staff levels: The main purpose of food service company is to take care of
outgoing of staff cost. For this manages of company need to devise strategies which is related
with staffing so that proper allocation of resources will be done. In relation to Rainforest cafe,
HR mangers recruit adequate candidates for overcoming the problems of staffing that helps
company to assist its operations. According to Randeree, this offers benefits by make sure that
firm posses skilled and knowledgeable workforce for performing task effectively.
M2 Assessment of tool with practices that posses high chance to support successful concerned.
According to the view point of Prakash, it has been found that that there are various tool
which assist management of firm. In relevance to Rainforest cafe, they uses SWOT and porter
four corner models for supporting operation of company for successful. SWOT analysis aids
company to gain advantage of opportunities by edifying strength and synchronised resources that
elements threats and weakness. Along with this, it posses limitation also that give more
information that are not meant for for them. Similarly, porters 4 corners that offers opportunity
for exploring info related to competitors. Then devised strategies by making modification in
current strategies.
D1 provide valid justification / recommendation to support management practices with strategies
that increases the effectiveness of business operations.
Rota management would be the viable recommendation of management practices of
Rainforest Cafe as it provides more opportunity to manage more peoples by fixing their works
without any duplications of production,. That ultimately enhance effectiveness of business
operations. Along with it, food service industry needs to follow more principles for building
rewards and incentive for workers. This provides assistance to manage and attained guest
properly.
TASK 3
P5 Impacts of practices on overall business success.
Business ethics means moral, values, beliefs, practices that need to be considered by
company. Some of ethical business practices along with its impacts, in context of chosen cafe are
discussed below:
CSR (Corporate Social Responsibility): It is an organisational practices that defines
efforts that made by entities for improving society in various aspects. It is an execution for

analysing impacts of business on society (Accorsi and et. al., 2018) It emphasis of prevention
and safety for environment from hazardous business operations. According to this concept,
companies are responsible for the welfare of external and internal parties that are associated with
it. In case of Rainforest cafe, manges of company make sure to leave significant effect for
growth of society. They are the source of employment for society and aids them to increase their
leaving standards within UK. In current condition of Covid-19, they considered all protection
practices for the well being of society like maintaining the hygiene, carry out proper sanitisation
to ensures safe and secure environment.
Fair trade: It is used for gaining the sustainability and equitable relationships of trade
within organisation. It is a social movement that stated an objective of aiding process to promote
sustainability and attainment of proper trading situations. Entities of chosen company adopted
fair trades services and commodities for ensuring that farmers pays fairly for products and offers
good quality of experiences to buyers (Bazerghi and et. al., 2016) It impacts positive by
predicting long term partnership and trading. In food service company, ethical concepts puts long
lasting affects as these practices aids in creating excellent regulations for generating positivity
between workers and society.
M3 Examine different ethical practices with its impacts on overall success of business.
Ethical practices are those which puts a huge impact on entire business unit along with its
success in dynamic nature. In context of Rainforest Cafe, that entities executed ethical practices
like fair trading and CSR that leaves positive impact on business operations like improving
productivity, strengthening brand image at marketplace as well as creating positivity among
employees foe the development of company and society.
D2 Critically analyse several ethical practices and impacts on success of company.
According to view point of Abiad and Meho, it is critically assessed that ethically
businesses practices primarily effects the overall success and development of company. In which
these practices helps company to formulate strong strategies that make strong brand image at
marketplace along with good will. Entities of chosen form use many ethical approaches like
CSR, fair trade for motivating employees to work with full dedication for growth and success of
company. By which they are able to get an edge over other competitors as well as for managing
position of brand image at marketplace.

CONCLUSION
From above discussed report it has been found that management of food service is
broadening with wide range of process and practices. It is vital for company to use appropriate
method, principles and techniques in order to carry out all function in effective manners. In
which the main role is allot resources properly along with responsibilities and obligations. CSR
and trade fair is most effectively used practices for gaining the sustainability and equitable
relationships of trade within organisation. Principles related with procurements and sourcing
comprises fair dealing.

REFERENCE
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