Food Service Management Report: Supply Chain, Procurement, and Ethics

This report provides a comprehensive analysis of food service management, focusing on supply chain methods, procurement strategies, and ethical practices within the industry, using Hard Rock Cafe as a case study. It explores various food supply chain approaches, including outsourced and direct supply chains, and identifies key stakeholders like consumers, distributors, and farmers. The report delves into procurement principles such as value for money and fair dealing, along with sourcing processes. It evaluates the application of analytical tools like Porter's Four Corners and SWOT analysis to enhance management objectives. Furthermore, the report examines the impact of corporate social responsibility and ethical practices on food service businesses, analyzing their influence on business success and providing recommendations for improved operations. The report concludes with a summary of findings and a list of references.

Food Service
Management

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1 ...........................................................................................................................................4
P1 Determine range of various food supply chain methods within food service industry &
explain stakeholders within a process....................................................................................4
P2 Elaborate principles related to procurement along with sourcing processes for food
services industry:....................................................................................................................6
M1) Monitor different approaches of food supply chain and procurement strategies that can
enhance effectiveness of organization....................................................................................7
TASK 2............................................................................................................................................7
P3 Evaluate application of various analytical tools to assist effective management objective. .7
P4 Assessment of certain management practice that assist successful operations of food
service company.....................................................................................................................9
M2 Critical assessment of tool addition to practice which have high chances of support
successful operation concerned with food service organisation...........................................10
D1 Provide a valid justification for recommendation to support management practice along
with strategies which enhances the effectiveness of business operations............................10
TASK 3..........................................................................................................................................11
P5 Impact of corporate social responsibility and ethical practices on food services company11
M3 Monitor ethical practices along with their impact on business success in context of food
service business ...................................................................................................................12
D2 Analysis of different ethical practices in context of food service business along with its
impact:..................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCE.................................................................................................................................13

INTRODUCTION
The sector of FMCG is a wider and broader in market and is becoming important for
every customer. Food service management is defined as process of oversight of food selection,
presentation, preservation (Balaji, 2016). It is longer procedure which requires deep level of
knowledge & skills to carry out the process. Hard Rock Cafe, which is largest and chain of
theme restaurant headquartered in U.S. The restaurant is located globally with its number
subsidiaries which are Hard Rock Cafe( Germany ) GMBH, Hard Rock Edinburgh (London) and
many more. This report comprises of food supply chain approaches & stakeholders, procurement
& sourcing processes, application for different analytical tool, management practices, ethical
practices, management practices & performance review technique and recommendations.
TASK 1
P1 Determine range of various food supply chain methods within food service industry &
explain stakeholders within a process
In this competitive, business sector is becoming wider & broader giving rise to many
other new firms. The business field of food & catering is booming up globally & this enhances
the food service industry. One basic factor which is accepted by this industry is that people or
customers have flexible & heterogeneous taste as well as preferences according to which food
service is carried out (Tian, 2017). So, to maintain change of demand & supply decisions making
process within management is done in effective way. Main purpose of this food supply industry
is to deliver and provide quality of food meal to individual, society & community. So, foods are
prepared by them under high quality standards or set benchmarks so that level of quality is
maintained. IN relation with Hard Rock Cafe, it is theme restaurant which provides ample
numbers & different types of meals, foods, dishes to end users. The varieties of food service is
described further-
 Themed food service- It is food service which is changes its design according to theme
of occasion. It is service which assist in attracting customers for visiting restaurant. It
depend upon restaurant to change their theme according to occasions, taste or preference
of customers.
 Casual dining- It is another form of food service in which table service is being provided
by restaurant itself. This casual dining makes convenient for customers to sit & enjoy

their meals. In relevance with selected restaurant, as they provide this service it become
easy for them to have more customers. It is most used and beneficial one which enhance
customers satisfaction level.
 Pop Up Service- It is another service which is carried out by HRF in which it is kind of
service which allows VIP, guests, special persons to opt for a new foods, meal drinks.
BY providing such services, enhance morale of customers as they treated important. IN
relevance with selected cafe, they too use this pop up service which improve their
profitability of restaurant.
Range of food supply chain approaches
Food supply chain approaches are those which are used during distribution of foods &
meals to customers. With help of these methods, it is easy to make available appropriate meals
to their potential end users.
 Outsourced supply chain- It is another supply chain approach which is used by HRC .
It is method in which value is being created or developed to retain customers for longer
period of time. In this, those commodities are supplied which creates or add value to
meal. In relation with selected restaurant, by adapting It they are able to enhance their
goodwill in market (Mao, 2018).
 Direct supply chain- In this approach, entity collects necessary materials directly from
farmers. This direct supply chain consists of customers, vendors & entity who are
involved in flow of products at all aspects. By using of this, Hard Rock Cafe is able to
save costs of business.
Key stakeholders in process of food supply chain
Stakeholders are defined as those who have interest in entity with different purpose.
Food supply chain is defined as how process of preparation of food is converted into final goods
& is served to customers. Both these are essential part of food service industry which are needed
to be carried out properly. So, food supply chain of chosen restaurant & stakeholders involved in
process are explained below-
 Consumers- These are most crucial stakeholders who have high interest in company as
they demand high quality of services as hey provide money to service providers. So,
they wish for higher satisfaction level. In reference with selected cafe, these
stakeholders are able to receive high satisfaction.

 Distributors- They are those who are responsible for providing or delivering of
products, goods, to entity on given period of time. Their interest is on receiving more
money from parties. In relevance with HRC, they choose their distributors on basis of
their image in market & prices set by them. Also, Hard Rock Cafe maintain a positive
relationship with them in proper way.
 Farmer- They are also being considered as food producers who provide foods to entity
depending upon orders or requirements. Farmers are considered to be as first priority of
food service industry because without them them processes cannot be carried out. Thus,
in context with chosen firm, they are able to fulfil interest of farmers effectively.
After analysing above discussed matter, it is seen that food supply chain approaches, &
stakeholders are crucial part of food sector. Both these have direct impact on their goals & vision
of restaurants (Carlsen, 2019).
P2 Elaborate principles related to procurement along with sourcing processes for food services
industry:
Procurement
It refers to purchase of necessary raw material, equipments and other resources from
external parties. It is essential to undertake proper planning, anticipation for future requirements
before procurement. It is a complete process consist several steps such as access requirement,
supplier selection, payment and so on (Batat, 2020). In Hard rock cafe, managers are able to
make estimations about future task and procure resources accordingly. They carry out whole
procurement process such as identification of essential products, identify suppliers, purchase
order, making payments for purchases and at the ned record the transaction for further
references. So, they are able to manage efficient production process and good relationship with
vendors. There are some principals that have been adopted by managers of company for effective
and timely procurement. That are outline as follows:
Value for money: It refers to get quality resources from suppliers in exchange of money.
As per this principal managers need to ensure quality of raw material for which they are paying
cost to vendors. Operations managers of Hard rock cafe make sure to obtain the products or
resources as per the the monetary value paid by them.

Fair Dealing: Mangers of hard rock cafe do not discriminate among suppliers. They treat
all their vendors equally with due respect. As per this principal they execute the deal with
supplier in fair manner by paying them reasonable price for services.
Sourcing
It is a process that is used to select the best supplier who will provide quality products
and raw material to organization. Operations manager of hard rock cafe undertake various steps
such as assessment, negotiation in order to select an efficient vendor (Demirag, 2018). Principals
of sourcing undertake by company are discussed below:
Principal of after sale services with warranty: Post sales services provide an additional
value to consumers and help to build long term relationship with them. Hard rock cafe keep in
touch with guest after sales by greet them on various occasions and so on. It helps to retain
existing consumers for a longer period of time.
Principal of Alignment: Hard rock cafe align various activities in an efficient manner to
get better outcomes. It align the practices related to markets and suppliers to complete the whole
process successfully (Heenetigala, 2016).
M1) Monitor different approaches of food supply chain and procurement strategies that can
enhance effectiveness of organization
Efficient supply chain practices helps to provide food from producer to end user in less
time. Procurement and sourcing techniques are essential to deliver necessary services to
consumers at right time. In reference of Hard rock cafe, it has monitored that they are carrying
out effective distribution and food supply management approaches in order to meet with the
needs and requirements of significant buyers.
TASK 2
P3 Evaluate application of various analytical tools to assist effective management objective.
There are various analytical tool that assist company with the hope of encouraging
effective management objective or strategies. Some of that tools are used by Hard rock cafe and
these are assessed below:
Porters four corner analysis-

This is a model that is well designed to aid firm strategies in order to assess intents ans
strength of competitors for achieving objectives. By analysis the current strategy of rivalries,
futures goals, assumptions about market and core responsibilities, the porters four corner model
help analysts of company to figure out solution for all these strategies(Han, Han and Jang,
2016). In which elements of analytical tool in context of Hard rock cafe as follows :
Motivation: This element is mainly focus on that actions or things that drives
competitors. Here entities of firm examine all opportunities and factors that aids them to achieve
advantage of competitors in a particular sector. The main drivers of Hard rock cafe are
capabilities, background of management, resources and belief of company along with this
structure of company that assist mangers in strategies making process.
Existing strategy : This element shows direction or path to company for competing in
market. Existing strategies opt by Hard rock cafe involves cheap rates of product, delivery
services, faster delivery, wider option of food at reasonable price etc. that aids company in order
to achieve predetermined goal with implemented tactics.
Capabilities: this factor steeps the strength & weakness of firm which attracts or
influence to maintain leading position at marketplace. Hard rock cafe posses so many
opportunities and capabilities that assist management to implement their strategy
effectively(Martins, Silva and Silva, 2017). They have strong financial support, quick response
to external changes, culture traits, healthy relationship with consumers and suppliers and their
designs.
Management assumptions: In this mangers identifies, what assumption are devised by
the revelries management team. This will aids company to make effective striates for garbing
huge numbers of people towards their services. In context of Hard rock cafe, after analysing
strategy of their competitors, they instantly changes their strategies and adopt suitable practices
for influencing people.
SWOT analysis-
This is the most commonly strategic tool that is used to analyse strength and weakness of
organisation as well as opportunities & threats of firm( Steffen, 2017). The SWOT analysis of
Hard rock cafe is obstinate below:
Strength Weakness

 Interior of Hard rock cafe is so
attractive that attract so many
consumers as well as they provides
great ambiance to their consumers.
 They serves and operates their business
globally around 50 countries.
 The product price of Hard rock cafe is
more compare to other cafe's which
makes difficult for them to make base
of loyal customers as well as this
enhances churn ratio.
 There are so many chains of this firm
which restricts them to penetrates in
overseas market.
Opportunity Threat
 This company have opportunities to
diversify into other segment of food
that aids them to grab more people.
 In order to promote consumers loyalty,
it is necessary to innovate and generate
new ideas.
 Enhancement in expectation of
consumers for food and technology
development becomes threat for Hard
rock cafe.
 Customers are using more online
channels to order food instead of
physical gathering which directly
affects the business of cafe(DeSoucey,
2016).
P4 Assessment of certain management practice that assist successful operations of food service
company.
It is stated that the main responsibility of human resources manger is to manges their
employees or workers within company. In which management practices refers to those activities
or function which are opt by manger to develop, motivates and supports manpower in order to
meet their roles and responsibilities at workplace. For meeting successfully, some of
management practice of Hard rock cafe are as evaluated:
Rota management : This determines the schedule for employees at workplace. In which
there are so many employees who works on the basis of hourly and part time. In context of Hard
rock cafe, there are various employees who either works on the basis of hour or part time basis

For handling all activities of workers, this Rota management strategies assist company to
scheduled working of each staff members. Though this it will become easy for them to swap
shifts and that removes conflicts.
Improving staff levels: the primary focus of manger of food service company is to take
care of outgoing of staff cost. In this manager need to plan about staffing in effective manner in
order to allocate right people at right time. In relation to Hard rock cafe, their mangers recruit
adequate number of workers in order to overcome the situation of staffing which aids company
to support its operation. According to Liu and Lee, this will gives benefits in ensuring that
company have skilled and knowledgable staff members for performing functions smoothly.
M2 Critical assessment of tool addition to practice which have high chances of support
successful operation concerned with food service organisation.
According to the view point of Pirani and Arafat, it has been assessed that there are some
tool which supports management of company. In context of hard rock cafe, analytical tool such
as SWOT and porter four corner model supports operation of company towards successfulness.
In which SWOT analysis aids company to gain advantage of their opportunity by building
strength and synchronises the resources that overcome weakness & threat. All the same, its has
limitation too that it gives more information and among that more are not relevant for them.
Likewise, porters 4 corners provides opportunity of exploring information about competitors
afterwards devise strategies by improving existing conditions. In opposition, its limitation is that,
it not provide accurate detailed information about rivalries strategy and that creates confusion
between managers.
D1 Provide a valid justification for recommendation to support management practice along with
strategies which enhances the effectiveness of business operations.
Recommendation for management practices of Hard rock cafe is rota management as this
strategy have more chances to handle large number of people by fixing their work with no
duplication of production that improves effectiveness of business operation. Furthermore, the
hospitality industry of food service organisation need to adopt those strategy or practices which
builds rewards and incentives for their employees that will assist them to maintain or serves their
guest properly.

TASK 3
P5 Impact of corporate social responsibility and ethical practices on food services company
Business ethics refers moral and ethical beliefs, values, practices that should be followed
by an organization. The ethical business practices and their impact on hard rock cafe are
discussed below:
Corporate Social responsibility: It refers to give due consideration to the impact of
various business activities on overall society. CSR emphasis on protection and safety of
environment from hazardous business operations. As per this concept companies are responsible
for the well-being of all external and internal parties associated with it. In context of hard rock
cafe, Mangers of company ensure to put significant impact for overall development of society.
They become a source of employment for society and help to increase in standard of living of
people within UK (Khojastehpour and Shams, 2019). In the current Covid situation they are
taking care of proper sanitisation and hygiene to ensure safe and secure environment. Apart from
this, company is associate with a campaign of” save the planet” within UK. To protect and save
environment they carry out reuse practices for available plastic material. So, the selected
organization is carrying CSR concept effectively in order to formulate strong brand image at
market place.
Fair Trade: It refers to execute efficient practices with various internal and external
parties of business. Fair trade practices suggest to avoid unethical business practices such as
overcharging from customers any many more. To sustain at market place for a longer period of
time, it is essential to adopt appropriate trade exercise. Mangers of Hard rock cafe adopts fair
approacahes related to business by making appropriative payment to farmer and vendors for raw
material. They ensure to offer quality services to guest and charge accordingly. This will help
organization to get more number of loyal customers sustain at the competitive market place.
With the above discussion, it has been analysed that company ensures to adopt ethical
and fair business practices. CSR concept has been adopted by organization for societal &
environmental well being and sustainability.

M3 Monitor ethical practices along with their impact on business success in context of food
service business
Ethics are important and put significant impact on the success and growth of overall
business entity. Managers of hard rock cafe adopts ethical approaches such as CSR and fair trade
to ensure the safety and protection of various internal as well as external parties associated with
them (Leiyan, 2016). Due to this, they area able to provide quality services to consumers. These
will help to enhance production efficiency and strengthen the brand value of organization.
D2 Analysis of different ethical practices in context of food service business along with its
impact:
It is monitored that ethical business practices significantly affect the overall success and
growth of an organization. It helps to formulate strong brand image as well as goodwill of
company. Mangers of Hard rock cafe apply various ethical methods such as CSR and fair trade.
With this they are able to motivate employees to work with for the successes and growth of food
services company (Murathi, 2016). Due to this, they get an edge over other competitors and
manage to have a strong brand position at market place.
CONCLUSION
After a brief examining of above report, it is stated that food service industry is widening
with range of processes & procedures. It has become important to use approaches, principles,
techniques so that activities are carried out in properly. So, in this report it several topics have
been included like stakeholders & food supply chain approaches, principles, techniques. Then,
further ethical practices, management practices & performance review techniques are are
explained briefly. Therefore, it is seen that appropriate decisions making process is needed so
that objectives are achieved.

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