Food St: Report on Business Concepts, Plans, and Strategies

This report provides an in-depth analysis of Food St, a food industry business operating in Sydney, Australia, focusing on its business concepts and development plans. The report examines the current challenges faced by Food St, including issues related to low profits and dynamic marketing trends, and proposes two main plans to address these issues. Plan A focuses on implementing information systems to improve communication and market analysis, while Plan B centers on digital media products to enhance marketing and product presentation. The report details product descriptions, technology considerations, marketing strategies, and organizational aspects for both plans. It also explores the potential impacts of these concepts on cultural, social, and environmental aspects, identifies issues related to commercialization, and recommends the most appropriate strategies for Food St's growth. The report emphasizes the importance of information systems and digital media products in achieving a competitive edge and suggests a three-month timeframe for implementing these strategies.

Originate and Develop
Concepts

Table of Contents
INTRODUCTION ..........................................................................................................................3
Industry ......................................................................................................................................3
Issues and impacts.......................................................................................................................4
Identification of the issue related with concept of business's commercialisation.......................5
Techniques related with ideas and solutions to translate them into concept...............................5
Detailed description about the concepts......................................................................................6
CONCLUSION................................................................................................................................6

INTRODUCTION
Concepts can be defined as a procedure of structure that consider all the essential aspects
such as discipline of linguistics, psychology and philosophy which is followed by individuals
and organisation. In simple words, concept can be defined as the label for an organisation that
demonstrate new ideas related with organisation and its new ideas. The existing report highlights
on concepts of communication system and digital media products. Further, Food St is elite for
this report which is present in Sydney, Australia. They are operating their business in food
industry. In the last, plans related with new business's concept to overcome from gaps and issue
that are faced by organisation will be discuss in this report.
Industry
Food and beverage sector or industry of Australia is based on four concepts that are agriculture,
food process, retail and catering. Due to which food industry play a major role in contributing
financial concepts and employment opportunities in country.
Organisation- Food St is enhancing performing their work in an organised manner but due to
some gaps its performance is not at satisfactory level. So to enhance business's management of
Food St. focused on some new concepts and plans which are mention as follow:
Issue- Their are various challenges will be faced by organisation that is impacting on food
industry. This refers that there are various task are performed by management but due to the late
delivery of food and less number of food items it is complex to achieve existing objectives.
Therefore, new plans and concepts are mention as below:
PLAN A PLAN B
Executive Summary- Food industry is one of
the most important sector in Australia as it
increasing with rapid speed. Food St. is facing
the challenge of low profits that is only
sufficient to survive in market it is because of
their low sales. Some gaps which are identified
by Food St is trends of marketing are dynamic
in nature and another is need to implement
technology in all functions from food process
Executive summary- Less number of food
items is major issue. So new concept of digital
products in organisation is implemented to
demonstrate food items in effective manner.
By monitoring the essential concepts of market
it is identified that digital media products and
information as well as communication system
is not too effective. Therefore, new plan is
formulated that consider description of

till their delivery. products, technology considerations and
marketing strategy to find those strategy that
are better for organisation.
Description of products and services- Broad
and wide range of products are offered by
Food St. including breakfast, lunch and dinner
such as bread, fish-cakes, fish curry and many
more to attract more number of customer's.
Description of products and services- To fill
the gap management of Food St. also designed
Special Christmas menu which includes
Christmas grazing box and handmade
Spanakopita that increases sale of their
products.
Technology Considerations- Information
system is the major aspects that is enhancing
business's size with in appropriate manner. So
management of Food St. invest huge amount
in this as most individuals of Australia are
familiar with technology.
Technology Considerations- Digital media
products will be major tool for the organisation
that enhances performance of its operations in
effective manner by utilising effective products
for management.
Product/Service Marketplace- Selected
market area of business is overall Northern
Australia through their retail stores by utilising
their information system.
Service/Product marketplace- With the
implement of innovative digital methods are
also used to cover wide area of market through
making agreement with Deliveroo and other
food delivery companies.
Marketing Strategy- Major gap which is low
advertisement & promotional campaign is
filled by organisation through management by
implementing internet and diversity marketing.
It results sale of products will be improved in
short interval.
Marketing strategy- In the present scenario,
with the price promotional strategy it is easy
for organisation to offer their products easily
within the market.

Organisation and Staffing- Food St required
recruit those employee's who are creative and
also inspired by society to buy their products
effectively.
Organisation and staffing- Another plan is
beneficial for organisation because it recruit
employee's that are professional in their work
to add more value in products.
Schedule- To fulfil all the needs Food St
formulate schedule which is mention as follow:
Time -7:00 am to 11:00 pm
Breakfast- 7:00 to 10:30am
Lunch -1:30 am to 3:00 pm
Dinner- 6:00 to 11:00 pm
Schedule of plan B is also same as food menu
will be separated as per consumer times.
Time -7:00 am to 11:00 pm
Breakfast- 7:00 to 10:30am
Lunch -1:30 am to 3:00 pm
Dinner- 6:00 to 11:00 pm
Finding and Recommendation- After
analysing all the above concepts it is
recommended that with adopting new
techniques it is easy to identify new market
trends.
Finding and Recommendation- On the other
side, with digital products needs of customers
are satisfy by management in an exact manner
and also in minimum period.
Issues and impacts
The concepts which are developed by Food St
is to implement communication system which
is used to make better results in organisation
some of its impacts are mention as follow:
Issues and impacts
Digital media products to solve the issue of
dynamic marketing trends and implementation
of technology. Some of its impacts are mention
as follow:
Cultural- Majority of Australian individuals
prefer to consume high quality products.
Therefore, the major impact on Food St. is to
purchase better raw-materials such as nuts,
fruits, lambs etc. to ensure long term benefits
for their products.
Social- All the population of Australia are
desired to move towards Urbanization so the
demand of junk food is more. Therefore, Food
Cultural- In the context of food processing and
digital products it is analysed that there are
various task will be performed for satisfying
needs of customer's through understanding
culture of society and its residents.
Social- With the proper understanding of
organisation it is easy for organisation to
provide more results for developing sustainable
food area in market.

St develop a sustainable food system to make
better coordination between nutrition and taste.
Environmental- Non-vegetarian food is more
demanded in the Australian market. This is
impacting on the society as the bio-diversity of
country is reducing. Along with this acid rain
is also impacting on natural products.
Environmental- In the present scenario, it is
easy for organisation to make better results by
enhancing goodwill of Starbucks through
offering natural products.

Identification of the issue related with concept
of business's commercialisation
After deciding the idea, code of
practice, content, implementation of
information system must be consider by
organisation to perform their effectively. It
determines that commercialisation is one of the
most difficult process for Food St as it is easy
to develop idea but it is complex to implement
them.
Practical issue- The practical issue in context
of communication system is that individuals
are not providing straight and accurate
information. So it is very for complex to decide
right ingredients and menu to decide that is
offer to customer's.
Prioritization to concept- Information system
leads management towards achieving desired
results by performing their work as per the
laws and protocols. It results the gap of
advertisement campaign will be fulfil in
effective manner.
Identification of the issue related with concept
of business's commercialisation
In the context of digital media products
major issue analysed by organisation is that the
cost to develop media products is too high. So
the cost effectiveness of Food St is impacted it
results the process of commercialisation is not
too effective.
Practical issue- the issue related with
commercialisation of digital media products is
not effective due to privacy of individuals. It
determines that companies are getting
consumer personal information through social
and digital platform that impact on privacy of
individuals.
Prioritization to concept- To understand and
implement concept of digital media products
Food St is more focused towards better
delivery platform and the level of interactivity.
Techniques related with ideas and solutions to
translate them into concept
In the present scenario, the major
concept which is introduced by Food St. is
digital media products. Along with this
Brainstorming is the first method that is used
to make better result as it enhance concept of
communication system by developing direct
Techniques related with ideas and solutions to
translate them into concept
On the other side, information system
communication system is another concept for
organisation. So with computer-aided
technique is used to make better concept of
digital media products. It results this is easy for
management to overcome from the gap of

communication channel among departments. dynamic trends.
Detailed description about the concepts
Information system fill the gap of
understanding dynamic nature of market.
Moreover, with collaborative process it is easy
for management to implement concept of
digital media products, like with use of
technology food delivery performance is
increased and it also helps to approach more
customer's through social media tools.
Detailed description about the concepts
The concept of the digital media
products determines that it is essential for
existing organisation to implement new
technological aspects in their functions. This
results it is easy for Food St to gain top
position in market by getting competitive edge
in market. With the implement of all concepts
it is easy for Food St to enhance their market
size as well as profits because with better
communication management identifies market
trends through communicating with the
stakeholders.
The organisation will be more focused to perform their work in effective manner by
completing all task in specified time period. So plan A is more beneficial for management which
relates with concept of information technology. The organisation to get better advice about the
concept of digital products Food St. organised meetings among individuals. Further, on
other side recommendation, feedback from consumer perspective will also be considered
to implement new concept in appropriate manner.
Information system is more positive for organisation because it leads management
to achieve more success in market by adopting new methods for completing work
effectively. On other side it is complex to implement digital product concept because it is
expensive for organisation. Moreover, fir information system both individual and Food
St. are able to purchase product effectively. Along with this human resources easily
coordinated with each other in effective manner.
Information system is one of the most appropriate concept for organisation
because it leads management to gain top position in market by implementing new

techniques and methods. In the last, most appropriate time period for organisation is the
time period of three months that is August, September and October because food St. sale
is not peak at this time period. So it is easy to adopt and learn new system of information
and technology.

Table of Contents
Executive Summary...............................................................................................................3
Description of Products and Services....................................................................................3
Technology Considerations...................................................................................................3
Product/Service Marketplace.................................................................................................3
Marketing Strategy................................................................................................................4
Organisation and Staffing......................................................................................................4
Schedule.................................................................................................................................4
Findings and Recommendations............................................................................................4

Executive Summary
Food industry play a major role in the contribution of economy and employment
development of a country. This determines that there are various task are performed by
management in order to make long term results so to enhance the market area it is
essential to identify those concepts by which the performance of organisation will be
improved. This results with the understanding of concepts it is for Food St to gain long
term sustainability in market. In the last, with durability and functionality of concept it is
easy top gain long term benefits for Food St.
Description of Products and Services
Food St formulates the plan that is used to offer their products through several
methods such as online and off-line. The existing product line is too broad such as Food
St offer festive food products, regular food items and many more. All foods items which
are offered by Food St are high in quality and at affordable pries so it increases their
business's size on demographic as well as geographic basis. On the other side, both
concepts develop by Food St are safe and usable as well as management also make
precautions such as essential tools for digital products is increasing their work.
Technology Considerations
With the updated technology it is easy for the restaurants to gain top position in
market. Majority of the existing individuals are more focused towards the simple
methods to complete their task easily. In context of Food St management is more focused
to maintain their site for providing better details about products to customer's by using the
concept of digital media products. Like the decided budget for Food St is 15% of overall
gross profits.
Product/Service Marketplace
According to the present scenario, the best place to offer the products is at
premium place. Food St is already performing their business's from Sydney which is a
hub for tourist. Therefore, visitors place and destination are decided place to sale
products. On the other side, online sale is used to enhance better size with 30%. Along

with communication and technology concept also helps organisation to enter into new
market. In the last, with both mention concept it is easy for organisation to provide and
decide a convenient place for offering their products to customer's.
Marketing Strategy
This is mandatory for Food St to provide their products at a global level because
majority of organisation are competing with each other on international basis. Packaging,
marketing intelligence, online marketing are the major strategy that is impacting on sale
of products. Food St is more focused towards implement of electronic strategy as it
reduces the cost of Food St to provide their products at a large area.
Organisation and Staffing
Organisational structure and functions of organisation are impacted as it is directly
linked employee's and their roles. Some role in context of Food St are as follow:
Sales manager- it leads the staff and motivate them to attain their objectives effectively
such as to increase their sale.
Professional chef- To prepare high quality foods with the help of professional chef for
satisfying better computers.
Schedule
Decided schedule for the plans and development of new concepts must be perform
in effective manner such as with decided schedule.
Date Activity
January 1, 2020 To start the project and to offer their products with high
quality.
January 27, 2020 Meeting for analysing the performance of Food St for first
month.
February 28, 2020 For designing the new methods to sale the products with
rapid speed.
April 1, 2020 To analyse and evaluate that 3 months actual target match

with expected target or not.
Findings and Recommendations
With the above study it is analysed that with some improvements Food St is able to gain
some better results. So some recommendation are mention as follow:
 For reducing the risk organisation is more focused to implement better
technology.
 With implement of better infrastructure it is to increase number of vendor for the
company.
 By segmenting the market it is easy for Food St to target the market and to
develop their products as per customer's needs.
 With the selection of right market area Food St offer their products in an
appropriate approach that satisfies needs of customer's in effective manner.