Yummy Salubrious Food Truck Business Plan: A Comprehensive Guide

Desklib provides past papers and solved assignments. This document contains a comprehensive business plan for a food truck business.

Business Plan
Food Truck Sells food in festival/Concerts
Yummy Salubrious

Contents
Executive Summary...............................................................................................................................3
Company’s Overview.............................................................................................................................3
Pain Points.............................................................................................................................................3
We as the solution.................................................................................................................................3
Mission..................................................................................................................................................3
Vision.....................................................................................................................................................3
Our Values.............................................................................................................................................4
Quality you can feel...............................................................................................................................4
Marketing and Sales..............................................................................................................................4
Sales..................................................................................................................................................5
Industry and target market analysis..................................................................................................5
Industry Profile..............................................................................................................................5
Competition and New Entrants.....................................................................................................5
Critical Success Factors..................................................................................................................5
Critical Risk....................................................................................................................................5
Competitive Advantage.................................................................................................................5
Marketing Objective......................................................................................................................5
Marketing Mix.......................................................................................................................................6
The STP Process.....................................................................................................................................7
Competitors...........................................................................................................................................7
SWOP Analysis.......................................................................................................................................7
Operation Management........................................................................................................................8
Revenue Model.....................................................................................................................................8
Total Quality Measurement...................................................................................................................9
Human Resource Management.............................................................................................................9
Finance..................................................................................................................................................9
Cost of Capital.................................................................................................................................10
Profit & Loss....................................................................................................................................11
Projected Balance Sheet......................................................................................................................12
Ratio Analysis...................................................................................................................................13

Executive Summary
Yummy Salibriuoshas focused more on taste and quality of food. We have long- term business plan
and also want to make this profitable one. We’ll provide a different variety to our customers and will
focus on winning customers heart so that they become our loyal customer. We are seeking to invest
2.4 cr and make profit to double in three years.
We also have identified the location that where are we going to serve people and have targeted to
all class of customers. Our potential customers will be all like Kids, young and old.
Company’s Overview
Yummy Salubrious will be a food truck business in Canberra, and will serve customers with
traditional Australian food with taste and quality. It will include fresh ingredients in our food for
making our customers delighted and satisfied. We also ensure that our customers knows our key
ingredients in our food so that they can be satisfied with our food quality and it will help them to
enable to make conscious food choices.
Pain Points
1. Limitation of Instant Service Provider: People generally don’t get time to go in restaurants
and especially at the time of occasions and festivals, it gets too difficult to go out and find
crowd too much. People also get sad when they go out on concerts and they do not get
anything to eat.
2. Quality Services: Now a days people are so specific on quality of service which we are
offering. They do not like to compromise with service quality.
3. Unemployment: Despite of having skills, people do not get the employment opportunities.
4. Unorganized local market: Lack of professionalism of service person and pricing issues,
deviation of timing by the service person is a pain point for the customer.
We as the solution
- We provide food where people can get the quality of food and variety of food as well.
- We also provide options for online boking of food and we deliver at the time as per the
client.
- We create employment opportunities for the ones who are not getting the jobs according to
their potential.
- Quick delivery of service that too available at minimum rate of 10$.
Mission
Yummy Salubrious (The name of the food truck) is evolving the way the world moves. By connecting
with large number of customers via our apps an online platform , we cater to their service needs at
the customer’s doorstep and also opening the possibilities for the customer convenience.
Vision
We seek to build a partnership philosophy based on the solid and trusting relationship with our key
stakeholders.

Our Values
Customer Commitment: We believe in making relationship with our customers and also make sure
that it brings positive change in customer’s lives.
Quality: We never compromise with the quality of food as we know food is the only thing that could
be never be compromised in terms of the quality. We make sure we provide the best food we can.
Integrity: We uphold highest standards of integrity in our actions.
Teamwork: We work as a team, whether he/she is a delivery person or a cook. It is important to win
the customer’s heart and fulfill their needs as well.
Respect for people: We value our people and our customers as well. We encourage our employees
and also give them awards for their motivation.
Personal Accountability: We are personally accountable for delivering our commitments.
Quality you can feel
From the first bite of our food to the last bite , quality is the only thing that will remain in the food.
We do not freeze, we do not pre-pack, we do not over process . We just like to make things in a
traditional way.
Our commitment with the quality is very strong and customers can feel with the taste of food. 100%
fresh ingredients is the surety. Our commitment to quality does not stope here. We do not use
microwave to cook food but we usually bake our buns. Our speciality is chicken and we buy chicken
from the fresh department.
And no doubt great chicken deserves the great accompanied by great fries. And it comes from the
finest, freshest ingredients we could find, potatoes shipped right from the farm. They are separately
cut in our truck , then cooked in 100% pure vegetable oil.
Marketing and Sales
For success of the business, promotion and marketing is the main essentials of business.
For food truck business it is important that we make sure that our truck has different design, it
should have brand promotion. We also need to create plans and strategy that how we extend our
reach.
Some of the strategies would be:
1. Company’s Website: We need to keep our website updated and include all the informations
related to food menu, discounts etc.
2. Social Media: Facebook, Intagram and Twitter can generate interest and it can keep our food
truck business actively engaged with our online customer base.
3. Outlets: For we have contact our local news outlets to get the coverage and add some USP
in the news outlet what we are selling.
4. Involvement in the local festivals/Concerts: For the beginning we can start the business by
donating food to people and giving some extra discounts in festivals and concerts. It will
make our business more famous and people will show interest too.

Sales
For sales we need to include some sales information in our food truck business. Some key points
are:
1. Number of sales that will help me to keep my food truck open.
2. Number of sales that we can make profit.
3. Food prices and the cost of the food.
4. Days and hours planning on sale.
Industry and target market analysis
Industry Profile
The food truck business incudes vendors who mainly prepare and serve food from a motorized and
non -motorized vehicle. It includes food trucks, trailers and food carts etc. Hand picked top food
trucks in Canberra , Act. Our 50 points inspection include everything from checking reviews, ratings,
reputation etc.
Competition and New Entrants
Our goal is to serve all the meals like breakfast, lunch and dinner and evening snacks as well. Also we
have focused on our quality of food and healthiness. Hence, no food truck in Canberra are our direct
competitors.
Critical Success Factors
For competing in food truck industry, it is quite important to be accessible to our customers base
with real time area and menu. Locations with high traffic and with professional customers who have
very less time to have food in lunch hour will be the main priority. It is very important to establish a
good relationship with the customers for driving the repeat business. The relationship will be based
on the best service excellent quality, when it compared to other food business.
Critical Risk
Threats to success for this business include performances issue, weather conditions, area limitations,
preferences of customers and customer awareness. In order to increase the customer awareness ,
We have decided to advertise our business via social media, local outlets etc. The major obstacle of
the business could be customer dining preferences. To overcome from this issue, we have to
differentiate our products from the standard food. We need to add some extra special things in our
food keeping in mind the quality and healthiness too.
Competitive Advantage
Our big competitive advantage is our pricing and preparation time. Since food are to prepared on
time and prior to the service hour, under 10 mins the food is ready and customer do not have to
wait too much. Our price of the food is also reasonable whereas others are high with pricing.
One different competitive advantage is our approach to the children. Children are picky eaters and
while other food trucks have high quality of food , it may not appeal to them.
Marketing Objective
To establish our truck business as a nicest place to have food , where customers gets mouthwater
while going through the menu. Moreover we want to establish our business where customers are
free to advise us and give us the feedback so that we can work accordingly and make them as special
as customers wants considering good price, good food and healthy food in mind.

Marketing Mix
Products:
1. Chicken Parmigiana
2. Lamington
3. Hamburger
4. Pavlova
5. Meat Pie
6. Barbequed Snag(aka sausages)
Price:
-Perceived value pricing
- The company projects that it will start to get real revenue by around the year 2020.
Place:
- The food truck is having service marketplace in Australia with full swing functioning in
Canberra.
- The target marketplace is the mobile based marketplace.
- Alsowe sell our food in concerts and in the festivals especially New Years Eve, Adelaide
Festival etc.

Promotion:
- Posters
- Google Ad/Adsense
- Facebook
- Instagram
The STP Process
Segmentation:
- Geographical segmentation
Urban areas
Semi Urban
- Income
For all income groups
- Customer Type
Individual( B to C)
Targeting:
All those customers who are foody as well as health conscious people, and people who like to
enjoy festivals and concerts.
Positioning:
Positioned as a leading local search engine providing fast and reliable services.
Competitors
- Local street corners
- Burger Theory
Unique Selling Proposition:
Combination of tasty and healthy food.
SWOP Analysis
STERNGTH:
- Easy to carry
- Quality of food
- Strong network with the people who are our target customers
- Trusted employees
Weakness:
- For any mistake in the quality of food can affect the relationship with our customers.
- Handling of large number of customers will be difficult at the same time(in the festivals etc)
Opportunities:

We can develop more on quality by adding some technology like getting feedback from the
customers via our app and get the rating also. We can add some value to our products as per the
customers and also provide them in a customized way.
Threat:
- Improved network by the competitors
- Newly emerging competitive local search machines.
Operation Management
Operational Area:
Whole city-Urban as well as semi urban.
Business Model:
- It has addressed the issues of the customers of food quality and taste as well via market
research and it found that people get sad when they do not get good food due to lack of
time, issue in performance of employees etc.
- This food truck has identified the issues and also created an online platform where
customers can reach out directly and give their feedback.
Revenue Model
Outflow:
-Truck cost

-Salary of cook and delivery persons.
-IT Maintenance cost
Inflow:
-Premium service charge
-Google ad etc
Total Quality Measurement
-Assessment of performance
-Demand management
-Customer Relationship Management
-Capacity and Resource Management
-Information and Technology Management
-Cost Efficiency.
Human Resource Management
Recruitment and Selection:
- Through newspaper web portal etc.
- Selection on the basis of practical test
Training and Development:
-Through practical demonstration
Performance Appraisal
- Paired comparison method
Reward and Recognition:
- Award
- Employee appreciation day
Employee Benefit:
- Travelling Expenses
- Medical Expense
Finance
Demand Estimation-
CITY AREA
POPULATIO
N DENSITY /KM2

Canberra city 814.2 SQ KM 3,57,000 173.3
SERVICE CHARGE 500
SERVICE PROVIDERS 115 PERSONS
I YEAR II YEAR III YEAR
NO. OF ORDERS RECEIVED 240000 276000 317400
TOTAL INCOME EARNED
@30% 36000000 41400000 47610000
Service providers salary 19440000 2,13,84,000 2,35,22,400
Cost of Capital
Total Capital Requirement 2,42,39,100
Source of Funds %tage Amount
Own Contribution 30 72,71,730
Debentures @ 12% 40 96,95,640
Term Loan @ 15% 50 72,71,730
Total 100 2,42,39,100
Preliminary Expenses
registration exp. 10000
compliance cost 20000
promoters exp. 30000
TOTAL 50000
Loan Repayment Schedule
Year
Opening
Balance Installment @ 10%
Closing
Balance
Interest @
15%
1st
Year 72,71,730 7,27,173.00 65,44,557 10,90,760
2nd
Year 65,44,557 7,27,173 58,17,384 9,81,684
3rd
Year 58,17,384 7,27,173 50,90,211 8,72,608
4th
Year 50,90,211 7,27,173 43,63,038 7,63,532

5th
Year 43,63,038 7,27,173 36,35,865 6,54,456
6th
Year 36,35,865 7,27,173 29,08,692 5,45,380
7th
Year 29,08,692 7,27,173 21,81,519 4,36,304
8th
Year 21,81,519 7,27,173 14,54,346 3,27,228
9th
Year 14,54,346 7,27,173 7,27,173 2,18,152
10th
Year 7,27,173 7,27,173 - 1,09,076
72,71,730.00 59,99,177
Profit & Loss
PARTICULARS 1st Year 2nd Year 3rd Year
SALES
Total Orders Received 120000000 138000000 158700000
Total Sales 120000000 138000000 158700000
Direct Expenses
professional charges 0 100000 110000
Total direct expenses 0 100000 110000
A. Gross Profit 120000000 137900000 158590000
Administrative Expenses
Dep. on Computers and Printers A/c 129000 129000 0
Dep. on Furnitures A/c 5000 5000 5000
Dep. on Generators A/c 7500 7500 7500
Electricity Charges A/c 100000 110000 121000
Employees Salary A/c @20000 pm 1680000 1848000 2032800
Interest on Debentures A/c 1163477 1163477 1163477
Interest on Loan A/c 1090760 981684 872608
Loan Processing Fees A/c 300000 0 0
Misc Expenses A/c 92500 101750 111925
Power and Fuel Charges A/c 21600 23760 26136
Preliminary Expense W/off A/c 10000 10000 10000
Sales Team Salary A/c @ 15000 pm 1800000 1980000 2178000
Servants Salary A/c @ 6000 pm 72000 79200 87120

Service Providers Commission A/c 84000000 96600000 111090000
Service Providers Salary A/c 19440000 21384000 23522400
Stationary Expenses A/c 60000 66000 72600
Telephone & Internet Charges A/c 48000 52800 58080
Total Administrative Expenses 110019837 124542171 141358646
Selling & Distribution Expenses
Promotion and Advertisement A/c 300000 330000 363000
B. Total Indirect Expenses 110319837 124872171 141721646
Profit / (Loss) before tax (A - B) 9680163 13027829 16868354
Tax Expense 2991170 4025599 5212322
NET PROFIT 6688993 9002230 11656033
EBIT 8589403 12046146 15995747
CAPITAL EMPLOYED 23511927 29473747 31786984
Projected Balance Sheet
Liabilities as on 31-Mar-2018
Shareholders
Funds 7271730 1,39,60,723 1,62,73,960
Capital
Account
Owners Capital
A/c
72,71,73
0
72,71,73
0
72,71,730
R&s 66,88,99
3
90,02,230
Loans
(Liability)
1,62,40,19
7
1,55,13,024 1,47,85,85
1
Secured Loans 65,44,55
7 58,17,384
50,90,211
Unsecured
Loans
96,95,64
0
96,95,64
0
96,95,640
Profit & Loss
A/c
66,88,993 90,02,230 1,16,56,03
3
Opening
Balance
Current Period 66,88,99
3
90,02,23
0
1,16,56,03
3