Detailed Business Plan for Four Wheeled Meal: Food Truck Enterprise

This document presents a comprehensive business plan for "Four Wheeled Meal," a food truck venture operating in London. The plan encompasses a detailed business overview, including products and services offering diverse cuisines like British, Italian, Chinese, and Indian, targeting a low-to-upper income market. It outlines a market audit, target market segmentation, targeting, and positioning (STP) strategies, emphasizing the importance of customer satisfaction through high-quality, healthy food options and efficient service. The plan includes pricing and promotion strategies, such as food-cost percentage pricing and social media marketing. It also addresses operational aspects like food safety, shelf life considerations, and food development. The marketing plan focuses on securing a 3% market share in the first year, utilizing penetration pricing and extensive advertising. This project also details the legal structure as a partnership and the financial aspects like budget management and securing business loans. The plan highlights the importance of innovation, creativity, and talented staff to ensure customer satisfaction and business growth.

Managing Enterprise in the
20th Century

Table of Contents
• Executive Summary
• Introduction
• Business/Company Overview
• Products and Services
• Market audit
• Target Market
• Marketing Plan
• Management team

Executive Summary
Management of enterprise is a wide concept that include day-to-day management of business
activities as well as functioning in order to effectively fulfil business goals and objectives in a
well define and effective manner. It is essential for an organisation to effectively manage their
processes and activities with visibility, scalability and control. In order to manage all the
activities of business it is essential for business owner to devise business plan and undertake
advantage of strategies as well as measures. This will facilitate them to conduct each and every
activity in a systematic manner.

INTRODUCTION
Managing organisational management involves the process of managing day-to-day activities of
business such as relationship management, human resources, inventory management, accounting and
more. This is done with an aim to add value in organisation as to serve customers in more effective and
efficient manner (Write a business plan. 2020). In order to manage enterprise it is essential for
business owner to engage in the process of leading individuals within organisation with confidence and
strong leadership skills. Along with this, business owner are also required to undertake significant
advantage of networking to connect with managerial staff.

Business/Company Overview
“Four Wheeled Meal” is an upcoming entrepreneurial venture which will operate in the form of a
food truck business. This will be a mobile business where the different kinds of cuisines and
categories of food items will be provided to the customers on the go. The food truck will mainly
operate in the confines of London in the most affluent areas so that it can capture the attention of
large number of people. London being the capital of United Kingdom consists of a large base of
individuals who are fond of tasting different types of cuisines and categories of food. The food
truck will be mainly dealing in provision of food items pertaining to the cuisines like British,
Italian, Chinese, Labanese, Greek, French and Indian.

CONT…..
The legal status of this business will be partnership whereby 3
friends will come together to initiate the food truck business.
The partnership deed formed by the three partners, or the three
entrepreneurs, portray that the partners will be bringing equal
capital into the company. Also, the profit and loss sharing ratio
between all the partners will be equal (Certificate in Higher
Education: Skills for the Workplace Student Yearbook. 2020).
This has been proposed by the partners in order to avoid the
chances of clashes to a large extent (Maund, Schriek and
Tinkler, 2017).

CONT…
Main aim that has been holding by Four Wheeled Meal by conducting their business operations is
that they will satisfy their customers with ethnic as well as global options that will get appreciated
by customers (Business Plan Presentation 2020). There will be wide range of food options that
are being provided by respective business venture such as low-dairy products, nuts, beans, eggs,
legumes, fruits and vegetables, exotic dishes from potatoes, rice noodles and other gluten free
dishes. Along with this, in order to sooth taste buds of customers respective business venture will
offer customers with mouth watering nutritious gluten-free snacks such as Turkey-wrapped cheese
sticks, fruit and nut tortilla roll-up, Cucumber-hummus sandwiches, yogurt parfait with granola,
grass-fed beef jerky, instant oatmeal with cinnamon, apple and walnuts and more.

Cont..
Along with this, good credit is also required to be undertaken in order to acquire business loan if
there will be any necessary need. In addition to this, this has been evaluated that Four Wheeled
Meal business venture owners have effectively consider proper and required food safety measures
in order to satisfy their customers as per according to set government measures. For this, safety
measures like safe storages spaces in food truck and use of fresh ingredients will going to be
undertaken by venture owners. In addition to this, as to operate food truck in best effective manner,
Four Wheeled Meal owners undertake process relate to have recurring costs to manage other
expenses in effective manner. Owner of business venture have duly formulated significant budget
in order to effectively manage truck expenses like cost of generator/fuel and propane, commissary
fees for sanitizing and cleaning truck, storing of food, cost related to food and supplies, insurance

Cont.…
• Along with this, as to effectively ensure attraction of customers and retain individual of
particular location for long period of time Four Wheeled Meal business venture will
significantly undertake advantage of creativity, for instance food truck will change their menu in
more often way and will further take use of different form of marketing as well as pricing
schemes. With the help of all these processes food truck owner aim towards offer satisfaction of
large number of customers and enlarge their business share in a well effective way. In addition to
this, it has been determined that food truck owner will undertake great measures to try out
different types of food, designs and more in order to increase their competitiveness in effective
manner. Along with this, owners of food truck will engage in the process of hiring potential as
well as talented staff members in order to make sure that customers will have short waiting time.
According to evaluation this has been determined that is a customers is fully satisfied then they

Products and Services
• Four Wheeled Meal will satisfy taste buds of customers with delicious, pleasant-
tasting and scrumptious food dishes. In addition to this, it has been evaluated that
business venture will offer customers with healthy dishes for this they will offer
gluten-free products. Along with this with having well trained staff members
respective venture aim towards serving customers in quick manner and to reduce
their wait timing. It has been determined that different types of considerations have
been duly undertaken by Four Wheeled Meal business venture owner as to
increase their competitiveness and business efficiency. For this some of the certain
points are being considered by business owner that include mentioned below
aspects:

Cont.…
Shelf life: In order to serve customers with
healthy food offerings business owner of food
truck venture will effectively ensure that they
have products that are having adequate shelf life
(Ansong, E., 2020). With the help of this, they
will assure that they do not provide their
customers spoiled food, as it will negatively
affect their overall sales as well as profit
generation capabilities in adverse manner.

Cont.…
Food development: It is one of the most important and efficient aspects that are required to be
effectively undertaken by business owner in order to assure that customers get satisfied with high
quality and fresh food. For this many ties are being planned to have with local farmers. With the
help of this, food truck owner can purchase required quantities of ingredients that are being
actually required them. However, if sales will increase in future and fulfilling needs and demand
of customers in festive day where there will be significant probability of receiving more number
of customers, many other new sources of ingredients as well as different way to process those
ingredients are being undertaken by respective business owner (Morgan, 2016).

Cont.…
• The Food Safety Act 1990: This law tends to put forth the framework for food related
legislation, and further generates offence associated with quality, labelling, safety, etc.
• The General Food Law Regulation (EC) No 178/2002: This is involved in creation of
general principle and requirements in context of the food law.
• The Food Safety and Hygience (England) Regulations 2013: These regulations revoke as
well as re-enact with some minor alterations made in the Food Hygiene (England) Regulations
2006 along with some of the provisions of the General Food Regulations.

Target Market
Targeting of marketing acts as most important aspect of business plan, thus this process is being
effectively undertaken by owner of Four Wheeled Meal business venture owner (Radclyffe, C. and
Nodell, R., 2020). Targeting of customers is first and first responsibility that has been consider by
respective business owner. Further it has been evaluated that in terms with Four Wheeled Meal that
business owner have duly selected low-to-upper income market, along with this it has been
signified that food truck owners have also targeted middle class individuals, in order to satisfy their
affordable needs food truck will offer them restaurant quality food and in affordable price range.

Cont..
STP
• Segmentation: Four Wheeled Meal segment individuals of all age group those who are having positive tend towards delicious, unique and
healthy meal. In addition to this, respective business target customers especially from lower to middle class.
• Targeting:
• Targeting is one of the most important element of STP, in this respective business owner have selected customers of all age
group to serve their offerings.
• Positioning:
• Four Wheeled Meal will offer their customers with wide range of qualitative offerings to all age group of individuals as per
according to their needs and demand. For this entity will engage in the extensive market research. It is one of the most important aspect
with the help of which entity can assure their long term sustainability in respective industrial sector.

Pricing Strategy
Pricing strategy refers to method companies use to price their
products or services. Almost all companies, large or small,
base the price of their products and services on production,
labour and advertising expenses and then add on a certain
percentage so they can make a profit (Schindler and Schindler,
2011). There are several different pricing strategies, such as
penetration pricing, price skimming, discount pricing, product
life cycle pricing and even competitive pricing. It has been
identified that respective food truck owner is looking forward
to take advantage of one of the most effective pricing strategy
which is known as “food-cost percentage pricing”.

Promotion Strategy
In order to effectively promote Four Wheeled Meal food truck owner
undertake use of certain different channels as to acquire more followers. It
will effectively allow them to create brand loyalty. In order to promote
services and products among consumer base it is essential for Four
Wheeled Meal to engage in the process of familiarizing their business,
product offerings, quality and taste (Schindler and Schindler, 2011). In
order to fulfill this, entity will take advantage of direct marketing and social
media advertising method such as Instagram, Facebook and Twitter. It has
been evaluated that respective entity have created their social media pages
on different platforms through which they can make their customers aware
with highlights, menu and different basic information.

Marketing Plan
Marketing plan is defined as an operational document that effectively determine and outline advertising
strategy with the duly implementation of this entity can assure more competitive outcomes. Along with
this, an effective marketing plan also allow entity to reach to each and every individuals in target
market. In order to develop efficient marketing plan entity is required to conduct extensive market
research in order to provide tailored messages to individuals as per according to their geographic as well
s demographic areas (Li, Maruping and Mathiassen, 2020). In terms with Four Wheeled Meal
marketing plan for entity also emphasise upon photography, as it has been evaluated that for the success
of food truck business food photography plays crucial role.

truck schedule

logo

Marketing strategy
Introduction of new food truck business “Four
Wheeled Meal” with offering unique as well as cost
effective products in order to secure 3% if share
holding in respective industrial sector in first year
(Business plans 2020). In this, owner of respective
business will undertake use of penetration pricing
strategy along with extensive advertising measures
in order to satisfy large base of customers.

Market audit
• The Marketing Audit describes the breadth, detail,
analysis, evaluation and translation of the business
situation, both internal and external, objectives,
objectives, procedures, standards for discovering
the boundaries and openings of cases and the order
strategy to promote the company's advertising
implementation (Schindler and Schindler, 2011).

Management team
• It is very important to manage different activities of organisation in organisation in order to
successfully conduct task as well as attain objective of business.
• Marketing and sales
• Finance
• Recruitment and HR
• Product development
• General management

Financial plan
Projected Profit and Loss
Particulars Amount in pounds
Sales revenue 57607
Direct material 6000
Direct labor 4500
Direct overhead 1000
Cost of goods sold 11500
Gross profit 46107
Operational expenses 2500
Selling and administrative 200
Profit 43407

References
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plan>
Business plan. 2020. [Online]. Available through<https://prezi.com/dvsmhnlpbrux/business-
plan/.
Business Plan Presentation 2020. [Online]. Available through< https://prezi.com/bulikd-
wkuwo/business-plan-presentation/>
Business plans 2020. [Online]. Available through< https://www.princes-trust.org.uk/help-for-
young-people/tools-resources/business-tools/business-plans>

Cont.…
•Li, P., Maruping, L.M. and Mathiassen, L., 2020. Developing and Managing Open Source Enterprise
Systems through Open Superposition: A Digital Options and Technical Debt Perspective.
•Radclyffe, C. and Nodell, R., 2020. Ethical by Design: Measuring and Managing Digital Ethics in the
Enterprise.
•Jones, G., Fleming, S. and Laugharne, J., 2020. The challenge of enterprise/innovation: a case study of a
modern university. Journal of Further and Higher Education. 44(1). pp.126-142.SAMPLE (17)
•Ansong, E., 2020. Survival Strategies in the Digital Economy of a Developing Country: The Case of a
Digital Enterprise. In Handbook of Research on Managing Information Systems in Developing
Economies (pp. 93-113). IGI Global.
•Maund, A. Schriek, M. and Tinkler, P. (2017). Certificate in Higher Education: Skills for the Workplace
Student Yearbook. Sage Publications
•Morgan, P. (2016). The Business Student’s Guide to Study and Employability. Sage Publications
•Schindler, R.M. and Schindler, R., 2011. Pricing strategies: a marketing approach. sage.