Opening a Food Truck: Business Plan for FC Burger in Rennes, France

This report presents a comprehensive business development plan for launching an FC Burger food truck in Rennes, France. It begins with an introduction outlining the business concept, terms of reference, and the approach taken in the report's structure. The report then delves into the business concept, detailing the product/service offerings (burgers and smoothies), target market (tourists and young people), and value proposition. A thorough feasibility study is conducted, covering product, market, industry, organizational, and financial aspects. The business model is presented using the Business Model Canvas. The report includes a detailed business plan with an executive summary, market analysis, core strategy, startup plan, marketing strategy, risk assessment, and financial strategy. A research reflection report and references are also included. The rationale for the business is provided, along with actionable assumptions and a timescale for achievement. The vision and mission of FC Burger are also outlined. The report aims to provide a strategic roadmap for the successful establishment and operation of the food truck business in the competitive market of Rennes, France.

Open a food truck in Rennes France

Table of Contents
Business Development Plan Report ................................................................................................1
INTRODUCTION...........................................................................................................................1
Terms of Reference for Proposal................................................................................................1
Approach taken to Design & Structure of Report.......................................................................1
Relevant Models & Information Sources Used..........................................................................2
Rationale.....................................................................................................................................3
Actionable Assumptions.............................................................................................................3
Timescale for Achievement........................................................................................................3
Vision..........................................................................................................................................4
Mission........................................................................................................................................4
BUSINESS CONCEPT...................................................................................................................1
Product/ Service..........................................................................................................................1
Target Market..............................................................................................................................2
Value Added................................................................................................................................2
Specific Features.........................................................................................................................2
Who is involved..........................................................................................................................3
Windows of opportunity.............................................................................................................3
FEASIBILITY RESEARCH ..........................................................................................................4
THE FEASIBILITY RESEARCH PLAN.......................................................................................4
PRIMARY AND SECONDARY DATA NEEDS..........................................................................5
RESEARCH METHODOLOGY.....................................................................................................5
5 KEY AREAS OF FEASIBILITY RESEARCH...........................................................................7
Product and services feasibility...................................................................................................7
Market Feasibility.......................................................................................................................7
Industry feasibility......................................................................................................................8
Organisational Feasibility.........................................................................................................12
Financial feasibility...................................................................................................................13
AMBITION VS ABILITY............................................................................................................14
BUSINESS MODEL.....................................................................................................................15

Core strategy.............................................................................................................................15
Business Canvas Model............................................................................................................16
BUSINESS PLAN FOR A NEW FOOD TRUCK SETUP .....................................................22
IN FRANCE..............................................................................................................................22
Executive summary...................................................................................................................23
Geographical market location and customer acceptance..........................................................23
Business potential......................................................................................................................23
Introduction...............................................................................................................................24
The industry, company & products...........................................................................................25
Core strategy.............................................................................................................................25
Start-up Plan..............................................................................................................................26
Marketing Strategy....................................................................................................................26
Potential risk for Chuck & Chick restaurant.............................................................................30
Financial Strategy......................................................................................................................32
RESEARCH REFLECTION REPORT.........................................................................................38
REFERENCES..............................................................................................................................48

Topic: Open a food truck in Rennes France.
Business Development Plan Report
INTRODUCTION
This report is based on a business idea of launching food Truck in Rennes, France. These
days, there is trend of food trucks, which has semi prepared food and can take truck from one
place to another. These trucks move from one place to another in order to conduct provide
services at different places (Ab Wahab and et. al., 2017). Name of this food truck business is
“FC Burger”. This name is suitable because this food truck serve customers at Fifth crossing of
A.K. Street, France. This is the business, which provides burgers and Smoothies to consumers.
This business has growth prospects in current market, so entrepreneurial idea of opening food
truck has more scope and growth.
Terms of Reference for Proposal
It is necessary from opinion of business to assure that its business proposal can convey
effective business strategy, which helps in outline top- notch outcomes. Hence, business proposal
is comprise on:
 Presenting well-structured and unique business idea.
 Screening viability of business proposal.
 Giving coherent business model such as strategic resources, core strategy.
 Drafting that new venture plan to be work effectively.
 Forecasting outcomes of business from various perspectives.
Approach taken to Design & Structure of Report
There is specific structure, which is followed to conduct this report. With following
specific structure, it is easy for reader to understand which heading covers what matter
(Alqatawni, 2016). With topics under this report are divided into 5 sections:
Introduction- This is the first section, which provides complete information about
starting new business, name of new business, assumptions to be followed for new business, etc.
This make clear understanding about factors, which are considered while opening new business.
This also covers assumptions in business development plan. This also covers time required to
launch new business.
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Business concept- In this section, information is collected about generating business
idea of “FC Burger”. This provides information about food variety in menu, quality of food, etc.
This helps to know about target consumers and provide aspect, which makes this association
different from other Food Trucks (Berk and Leib, 2012).
Feasibility study- There are risk associated with opening new Food Truck. There is
requirement of different resources such as finance, employees, technical and expertise
knowledge, etc. In this section, there is requirement of feasibility plan, which is relevant in
context of change in plans and policies. Research methodology is used in this section to collect
information about tools and techniques used. In this research, there is study of market, product
and services, industry, organisational and financial factors (Brown, 2017). It is easy to
understand what components are required to undertaken while launching new business venture.
Business Model Canvas- Business Canvas Model is the framework, which has complete
information about factors, which has to be considered such as suppliers, consumers, partners, etc.
This helps to understand people are required for successful launching of “FC Burger”. As there
are many activities, which are performed by different individuals, so in order to distribute
properly, business canvas model is discussed.
Business Plan- This is the last section in business development plan. This is the section,
which provide information based on collected data. This is the last stage of execution as per this
risk and growth prospects for “FC Burger”.
Relevant Models & Information Sources Used
There is requirement of some information about external environment of society where
business is operating. Conducting business operations is not easy, there are some changes which
has to be considered to get positive outcome. In this business, report of launching new business
venture “FC Burger”: Porter's Five Force Model, PESTLE, Value chain analysis and business
canvas model is used. With the help of this framework, it is easy to understand components to be
considered (Coulombe and et. al., 2015). In this report, information is collected from secondary
source in order to get overall complete information in better and effective manner. With Porter
Five Force Model, entrepreneur is able to understand growth prospects for business enterprise.
They can plan business operations accordingly.
Rationale
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Rationale behind conducting this business is individual wants to become entrepreneur
because he do not want to continue working under someone else. This was his childhood dream.
As individuals is shifted to Rennes, France, so in order to reside their properly some source of
income is required. As per candidate's point of view, there is more scope of growth and
profitability is high (Esparza, Walker and Rossman, 2014). There are different food truck, which
provide satisfactory services to consumers. Another reason behind selecting this business and
dealing in burger and Smoothies sector is that individual worked for restaurant names as “Le
Zink” in Tunisia. This association deals in Burger segment so individuals has complete
knowledge about various types of burger.
Actionable Assumptions
For develop the coherent business as well as financial models, it is necessary to take in to
the consideration main key points which underlying market scenario and required to reaching at
right decision which preparing business proposal. There are some assumptions related to
proposal mention below:
 There is a more demand of the food truck that have capability to provide its food items to
tourists on the different destination places.
 France in Western Europe is framed for its fashion houses and classical art museums
consisting Monuments and Louvre. Other than this, there are some other places for which
travel come to visit. FC Burger will easily provide its offers to different places in order to
set its business at market place ( Fernandes, 2017).
 Chefs are hire from various places, which will, committed to project.
Timescale for Achievement
The work over for this project will be commenced from May 2019 and end in last march.
Under this, market research for this project will performed with purpose to identify potential risk
and opportunities, which are available for FC Burger food Truck within Rennes, France. In mid
of June, locations of the food truck will be identified as well as examined according to pros and
cons (Ghezzi, 2017). After setting up business, there is a need to have the license of business,
vehicle etc. After this, there is a requirement to hire the capable people, which have the proper
knowledge about business. These people are marketing managers, finance managers, research &
development teams, chefs and many others. These all people give their contribution in attaining
the set objectives and sustain at market place for long period.
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Vision
Vision of “FC Burger” is to provide different types of burger and will open three outlets
in different parts of France within two years.
In order to achieve this vision, there is more emphasis on quality and cost of products. As
food is availed from food truck by students, college going candidates, etc. Therefore, quality has
to be up to the mark.
Mission
There are some aims, which are satisfied by entrepreneur of “FC Burger” to get positive
impact on their growth and development. So mission are-
 To make “FC Burger” favourite place for people for take away, eat, and drink at nominal
price.
 To place food truck best destination for satisfy burger craving of people and provide fast
services to minimise waiting time.
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BUSINESS CONCEPT
“FC Burger” is food truck, which provides food truck services to consumers at Fifth
crossing of A.K. Street, France. It provides smoothies and burgers to customers. Main concept of
forming this attractive business plan is that Malta is tourist destination place where large number
of tourists visit from various countries (Gredi and Farah, 2015). Food truck will be helpful in
provide the better food facilities to various tourists from one destination place to another.
Generally, the food truck is truck that transformed in to mobile kitchen equipped for prepare,
cook and distribute foods.
In this present time, United States influencing whole world so business owner will
require to develop my business in France. It will serve food to people of France with love. For
starting business, Owner will purchase the small food truck at starting stage even used one that
will in the good condition. It will renew it and develop the necessary changes inside to seek
effectiveness as well as efficiency. Through this, the cost will be less involved of business owner
and able to attract the streetwalkers (Hughes and Boys, 2015).
The main reason behind starting this concept is to serve food aside as well as deliver from
one place to other in context to keep consumers not moving and not to be crowded in same place.
In Food & Beverages industry of Malta, competition level is high and there are many players,
which already exists in these same types of business in various style. Therefore, in context to get
position, there is a need to think some innovative ideas related to food so that large number of
customers can be attract. In Malta, there are many different destination places where food truck
can provide its services for an instance Blue Lagoon, Island of Comino, Golden Bay Beach,
Family Fun Times at Popeye Village and other destination places (Isoni Auad and et. al., 2019).
Product/ Service
“FC Burger” will provide the different variety of food items such as Smoothies and
Burgers. These different variants of Smoothies and Burgers mention below:
Burgers Smoothies
 Chili Burger
 Pepperoni Pizza Burger
 Verde Burger
 Classic Burger
 Strawberry Shortcake Smoothie
 Pomegranate-Berry Smoothie.
 Pineapple-Coconut Smoothie.
 Spa Cucumber Smoothie

 Meat-O-Rama Pizza Burger
 Brocco Burger
 Barbeque Burger
 Blue Moon Burger
 Cowboy Burger
 Black Raspberry-Vanilla Smoothie.
 Mango-Banana Smoothie
 Peanut Butter and Banana Smoothie
 Avocado Smoothie
 Razzy Blue Smoothie
Above mention food, items will provided by FC Burger with the different variants which
aids in capturing the attention of the large number of consumers towards company. On the other
hand, FC Burger will provide the some other fast food in future after successful (Jones and
Bonevac, 2013).
Target Market
The target market refers to specific group of people at which product or service is aimed.
It is group of customers within business's serviceable which available market at which main aim
of business to marketing efforts and resources. In addition to this, target market is subset of total
market for service or products. In business, main obligation of higher authority is to choose
market in context to making offering of company reliable and efficient. FC Burger mainly deals
in Burger and Smoothies with different variants (Kawamura and et. al., 2014). The target market
of FC Burger food truck is to travellers or young people, which like fast food more. It will create
the value for company in order to developing better opportunity for increase operations of
business at international level.
Value Added
In value added, consumers receive something that has some value for them. It can means
the repeat consumers, brand loyalty and selecting the product over competition. In France,
competition is high in Food & Beverages industry. There are some other food truck which
already operating their business in France (Lee and Choi, 2016). It will provide its services and
fast food items at the reasonable costs so that large number of consumers can be attracted
towards it and with the help of this business will be enhanced in a proper manner.
Specific Features
This aspect of plan represents why idea of the start- up of food truck business is better as
specific specifications of FC Burger is mainly deals with the high quality of food items and

drinks across France. The specific feature of this food truck business that it will provide the
Burger and Smoothies based on requirement of people (Leib, 2013). It will help in develop the
better value in order to satisfying the demands and wants of people in competitive marketplace.
Along with the tourists, FC Burger will take care the needs of local people as well.
Who is involved
FC Burger is a food truck business that is established through one person named Fung Su
Wangdu. This person is specialised in Burgers and have the proper knowledge about Burgers
because he has been working in catering and restaurant. In set up of start-up business, Fung Su
Wangdu choose some suitable candidates which able to put their efforts ion development and
productivity of business. A single person will set up FC Burger food truck and it is included as
founder of company (Leonard, 2014).
Windows of opportunity
Decision making of set up food truck business in Rennes, France develop effective
opportunities for business. The name of food truck is FC Burger that will provide its food items
in the different destination places. It will help in develop value for company in order to attracting
the local and international people (Likhitweerawong and Dowpiset, 2015). The FC Burger will
provide mainly Burgers and Smoothies. It provide the food items with the different variants. It
will help in provide the better opportunities to FC Burger food truck.

FEASIBILITY RESEARCH
The feasibility study refers to process of identifying execution of project ability. It is an
analysis or efforts to analyse cost as well as advantages of business in context to explain
effectiveness as well as efficiency of tools and methods of project. It is explained as analysis of
the proposed project for conducting an in- depth study for examine validity as well as reliability
of specific plan (Blythe LaGasse, 2013). It is an assessment of practically proposed system or
project. Its main objective is to rationally as well as objectively uncover weaknesses as well as
strengths of proposed venture or existing business. On the other hand, well- designed feasibility
study should give the historical background of business, description of service or product,
detailed of management and operations, legal requirements, financial data etc. In addition to this,
feasibility studies can give management of company with important information that could be
prevent from from enter in to the risky business blindly. For identify main problems which faced
through “FC Burger”, there is a need to develop proper feasibility plan. It will be helpful in
conduct research about market and internal capability that possess business to attain
sustainability of market at the initial stage. For conducting feasibility business plan, there is a
requirement to “FC Burger” to identify viability of project in regards to product/services, market,
Industry, organisational and financial feasibility. This investigation will provide support in
identifying short- comings through which food truck can overcome to attain competitive benefits
as well as sustain at market place for long period.
THE FEASIBILITY RESEARCH PLAN
The feasibility plan is helpful in identify whether business can be succeed or not. Mainly,
it can be seen as study that is being to be conducted for analyse that whether proposed concept
would be successful or not in future. This kind of plan is generally based on some of the main
components such as depth investigation, data collection and supportive evidence for the provided
sources (Cope, 2015). In this given feasibility study for “FC Burger”, initial stage will provide an
in- depth study as well as present status of food truck business in France. These types of market
investigation will aids owner of firm in understanding thoughts or views of the local people
regarding the food truck business. For the better feasibility plan, the data and information will be
gathered from visitors and local people of France in context to check the feasibility of business
(Abdulla, Sayidmarie and Tokhi, 2014).

PRIMARY AND SECONDARY DATA NEEDS
For analyse feasibility of the business plan, it is necessary for the “FC Burger” to collect
information and data from different sources so that they will able to convert ideas in to reality
based on effectiveness. It is necessary to collect the data or information from the authentic
sources so that outcomes will be better (Low and et. al, 2015). For collecting information, there
are two different sources of the data collection and these are primary and secondary methods.
These are given below:
Primary method- It is a kind of data collection method under which data and
information can be collected for the first time. It is specific and original in nature to research
issue under study. The different sources of gathering information are experiments, questionnaire,
surveys, observations etc. The primary data collected through researcher is accurate and reliable
in nature as it is collected through including area of the concern in mind. In addition to gather
information related to feasibility of food truck business plan, there will be need of develop
questionnaire that help in collecting the opinion of target market concerned with this idea.
Questionnaire is a research instrument, which consist of series of questions, which are
prepared for purpose of gathering information from respondents to find solution to research
problem. It is mix of close-ended and open-ended questions. Telephone, computer or post
(Cuesta and Gwynne, 2016) can carry out questionnaire face to face. Questionnaires provide
relatively cheap, quick and efficient way of obtaining large amount of information from a large
sample.
Secondary method- It means that the data is already collected as well as analysed
through other person. Under this, information is collected through other researcher already over
the specific subject area. For collecting the information from secondary method, investigator use
various sources for an instance books, articles, journals, internet sources and many others. In
order to conducting the feasibility research over business plan of “FC Burger”, the online article
and blogs over industrial investigation will be use in context to examine opinions of the other
people over business concept.
RESEARCH METHODOLOGY
It refers to systematic plan for conducting an investigation in a proper manner. It is a
theoretical analysis of methods, which applied to field of study. It is related to theoretical
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