Food Way: Online Food Delivery App Business Plan and Strategy

This project outlines a business plan for Food Way, a new online food delivery app. The plan details the business idea, customer segmentation (targeting office workers and students), customer relationship strategies (including aggregator and logistic models, and personalized interactions), and distribution channels. It also covers pricing models (penetration pricing), key activities (premium membership, trust-building, and clear communication), and essential resources (IT teams, delivery personnel). The cost structure, including fixed and variable costs, sales price, desired profits, and break-even analysis, is also presented. The project emphasizes the app's innovative approach to online food delivery and its focus on providing convenient services to customers. This document provides a comprehensive overview of the business model, market analysis, and operational strategies for the proposed venture.

ENTREPRENEURSHIP
DEVELOPMENT

Business idea
• The new ideas is open a new separate app food way which is new online app called food way. The company
started food delivery services for users they had an option to order food from restaurants using the main
app.
• Its provides the food delivery services to the customer in consistent manner users can use this app and order
their foods. Thus, this service will be introduced as food way as a digital app in mobile phones which will
order the food in few minutes on a one click to your home.

CUSTOMER SEGMENT
• A majority of target customer is between twenty and forty years of age. Therefore, this type of customer is
mainly those who will be office workers and college students, also those who are not localities and belongs
to somewhere else may find difficulties in food.
• Thus, they do not have time for making food for them. Thus, there are some problems people faced in
their daily life.
• For example, as the problem was identified as people during the office hours or any item when they feel
hungry have to wait for log time looking at the complicated menu to order the food in lunchtime.

CONT..

CUSTOMER RELATIONSHIP
• There are different types of models that helps to enhance the customer relationship. Thus, customer relationship is the
main key of success the business so, firm can carefully understand the needs and wants of the customer and make better
solution. Therefore, firm enhance the customer service strategy. There are two types of model which is -
• Aggregator model on demand food delivery apps
• Logistic delivery service
• Aggregator model on demand food delivery apps — this is the oldest way to sale the product to customer, in this firm can
contract with third party who is a deliver the foods services, customer place the order to the restaurant through this app
aggregator. Thus, the aggregator passes the details of order to the restaurateur and then the order is being completed by
the restaurant.
• Logistic delivery service is also good option, but it expensive, in this app firm manage the both order and delivery
system.

CONT..
• Get personal — this strategy helps to attract the customer, firm directly contract with customer through
email or SMS. Thus, firm offer automated emails, telephone and prompts website by sending and posting
the details about the firm. On the other side, use the social media (such as facebook, twitter and instagram)
and write responses when your customers post on your page. Post photos and bios on your website. Thus, it
helps to attract the customer.
• Be available — in this, firm always try to touch with customer. Food way app is always understand their
customer and provide the best services. Thus, firm follow this three rules and get success their business.
• Buy one, get one dish complimentary or buy two, get two drinks complimentary.
• Select anything from the menu — any dish, any drink
• Valid anytime, any day

CHANNELS
• Food way start a new and innovative online deliver services. The entrepreneur will develop the model of
the order and delivery model. In this model, the customer will be place the order through the app and the
responsibilities of managing the app entrepreneur only.
• The commission of 30% will be paid by the restaurant for the promotion of the app among customer several
discounts will given. Thus, firm provide the best services this app will only take order and the delivery of
the food parcel service from the various restaurant.

PRICING MODEL
Pricing model.
• This app uses the penetration pricing model they serve the low prices of product initially to customer, thus,
this app provides the reliable services with minimum prices. Thus, this pricing model helps to attract the
customer. Penetration pricing strategy are those that the prices of product is initially set on low prices that
helps to attract the customer.

KEY ACTIVITIES
• Food way offers a premium membership experience to users that feels exclusive and classy.
• It enhance the trust among the people by providing the best services, that they are investing in a good
product and it will be of great value.
• Straight forward communication with customers also provide the clear information and about the product.
• This make easy for users to discover gold restaurants
• It aids to make the process of redeeming the gold visit easy for users

KEY RESOURCES
• A professional IT teams that manage the online websites and online food ordering website with app to host
your products.
• Skilled delivery boys and bikes for deliver the orders.
• Human resource team who manage the work on timely
• Key partners
• Food way contract with different restaurants to managing the foods and devilry services

COST STRUCTURE
• Total fixed cost- 50000
• Variable cost- 300
• Sales price per unit- 500
• Desired profits- 20000
• Break-even point- 50000/500-300-250
• Thus, break even point- 250*500 per unit
• = 125000
• Break even analysis- 20000/500-300+250 units
• = 350 unit

THANK YOU