Food and Wine Report: Australia and Swan Valley, Marketing Module

This report provides a comprehensive overview of the food and wine industry in Australia, with a specific focus on the Swan Valley region of Western Australia. It begins with a discussion of the Australian wine industry, highlighting its significance in the global market and its contribution to the Australian economy. The report then delves into wine tourism, exploring how it operates within the country, including the number of visitors, their origins, purpose of visit, and the length of their stay. The report further examines the Swan Valley region, detailing its attractions, infrastructure, and climate. It discusses regional visitation, including the number of visitors, their origins, and purpose of visit. The report also lists the regional attractions, such as restaurants, golf courses, accommodation, cellar doors, galleries, festivals, and events. The report is based on the assignment brief and uses academic sources, adhering to APA 6th style referencing.

Running head: FOOD AND WINE
FOOD AND WINE
Name of the Student
Name of the University
Author Note

1FOOD AND WINE
Table of Contents
Question 1.1.........................................................................................................................2
Question 1.2.........................................................................................................................2
References............................................................................................................................4

2FOOD AND WINE
Question 1.1
The wine industry that has been existing in Australia might be termed to be the fourth
largest exporter of wine in the world. The wine that is exported from Australia approximately
amounts to almost 750 million liters while the amount that is consumed within the political
territories of Australia amount to almost 40% of the total amount of wine that is produced within
the country (Abs.gov.au., 2018). The Australian wine industry is known to contribute a huge
amount towards the growth of the Australian economy on the various activities that are linked to
the industry like the activities that pertain to the production of the wine, the employment of the
various residents of the area, the huge division of the export industry that is related to the export
of the wine manufactured in the country as well as the tourism industry that is dependent on the
wine industry.
The wine tourism within the country might be referred to the number of visits that are
conducted within the areas where the wineries are located. This helps the concerned visitors to
experience the uniqueness of the Australian lifestyle that is related to the stages which are
included in the production of the wine in Australia (Pratt & Sparks, 2014). This might also
include the various factors that are related to the entertainment of the tourists inclusive of the
food, the wine, the features of the landscape and the various other cultural activities that are
undertaken by the people who have been residing within the territorial boundaries of Australia.
Question 1.2
The Swan Valley in Australia is located at the upper reaches of the Swan River that is
existent between Bells Rapids and Guildford in the western Australia. The area is well known for
the wineries that are present within the area. The concerned area attracted a huge footfall in the

3FOOD AND WINE
area due to the wine tourism that is present in the area. These visitors are generally observed to
be both of the international as well as Australian origin (Thomas, Quintal & Phau, 2018). The
major purpose of the visitors is to explore the wine trails within the concerned region and the
general length of the stay of the visitors have been known to visit the area during the months of
September and November. The other regional attractions present within the concerned area are
the activities that pertain to the whale watching, racing, camping and the other such adventurous
activities. The area is known for the various festivals and the events related to the wine tasting
and the knowledge in the various matters that have been related to the production and the
brewing of the wine (Quintal, Thomas & Phau, 2015). The wine tourism within the area has also
opened the doors to the cellars and the other wine galleries that are present within the Swan
Valley, Western Australia.

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References
Abs.gov.au. (2018). 4307.0.55.001 - Apparent Consumption of Alcohol, Australia, 2010-11.
Retrieved 31 July 2018 from
http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/4307.0.55.001main+features52010-11
Pratt, M. A., & Sparks, B. (2014). Predicting wine tourism intention: Destination image and self-
congruity. Journal of Travel & Tourism Marketing, 31(4), 443-460.
Quintal, V. A., Thomas, B., & Phau, I. (2015). Incorporating the winescape into the theory of
planned behaviour: Examining ‘new world’wineries. Tourism Management, 46, 596-609.
Thomas, B., Quintal, V. A., & Phau, I. (2018). Wine tourist engagement with the winescape:
Scale development and validation. Journal of Hospitality & Tourism Research, 42(5),
793-828.