Foodland Supermarket Marketing Plan: Target Market & Marketing Mix

This report provides a marketing plan analysis for Foodland Supermarket, focusing on its diverse product portfolio, target market segmentation (primary and secondary), SWOT analysis (strengths, weaknesses, opportunities, threats), and marketing mix (product, price, promotion, place). The plan emphasizes Foodland's commitment to customer satisfaction, online service offerings, and competitive strategies in the Australian market. It highlights the importance of adapting to changing consumer demands and leveraging opportunities for growth through new product launches and market expansion. Desklib offers a range of study tools and resources, including past papers and solved assignments, to support students in their academic endeavors.

Marketing plan

Products or services of organisation
Foodland supermarket has variety of products in their portfolio to
gain more profits along with greater market share in industry. It
is now offering in several products range that includes
beverages, fruits, vegetables, cleaning items, groceries etc. This
market also provides an opportunity of buying all daily needed
items at one place. This kind of purchasing saves time of a
consumer and he does not need to visit so many places to
purchase different products. This store is having high sales as it
is operating moderately its business with many variants. It is
known for its quality service that a consumer can order food and
other products online and can get those item at their desired
location.

Objectives with the products or services
Foodland is running their business activities in many alternates and
also serving best quality services like online food delivery services
along with providing recipes. When store was recently launched it
had its vision that they put their customers at top priority because
they are main attribute to company's growth and success. Nowadays
when store is employing more than 2500 employees into their firm
but their motto is still same as it was in earlier time. Company wants
to serve their clients with extraordinary services to gain prestige and
satisfaction of their clients as they thought a satisfied customer can
generate more business and benefits to them. Their missions are to
fulfill all customer need at the same time.

Primary and Secondary target market
Company segmented their market as primary and secondary. They
mainly targets people between age group of 24-59. In this age
generally people works and they want their time saved that is why
they uses supermarkets to purchase all daily needed products at
same place. They less focuses on child and older age group
products. They consider them as their secondary market. They
segmented their target market with help of deep market research by
a trained researcher. Main motto of company is to segment heir
products into sub variants to offer them in well settled manner. In
earlier era they when they started their operation main target market
for them is grocery shoppers but as time passes they grow very
rapidly and now they are serving many people at same time with
different type of products.

 SWOT Analysis
Strengths
Their main strengths is that they keep open their market even in
nights or for whole nights everyday. This kind of their behavior
stand them apart from their rivals in FMCG and services industry.
Weaknesses
Many international companies also made entry in Australian market
that is why competition in industry has been increased. With
assistance of this retail store is facing so many hurdles in their
growth path.

Opportunities
There are many opportunities that FoodLand can avail like
launching of new products in existing markets as well as they can
use various variations in existing products to make them
competition ready. Along with this they can identify new target
market whether in local region or in new country.
Threats
Competitors are using new and improved technologies to make them
up to date as well as to match consumer demands that is increasing
and changing very rapidly. Efficiencies of employees of other
corporations are also very high that is also a treat for FoodLand.

 Marketing Mix
Product: This is basic element which consists of tangible and
intangible products offered by companies to fulfill customers need
and want. This help them to earn adequate profit through which they
are able to carry out business activities adequately. As, FoodLand
super market provides different types of food items to customers so
that they are able to earn sufficient revenue for their firm.
Price: Organisation is required to determine appropriate rates to
products, so that they are able to induce people to purchase according
to their need and want. So, superior require to set competitive price
through which they are able to position themselves superior than
rival firms. FoodLand offer variety of products which are of different
ranges, so that they are able to attract large number of customers

Promotion: Companies require to use various advertising tools; through
which they are able to provide information to people about their products
and induce them to purchase. If people are aware about existence of
particular firm, then they will easily visit them according to their
requirements. FoodLand uses various devices to attract large number of
people. This help them to compete with other rival companies.
Place: Firm can increase their customer base, if they have opened
branches in different countries. This will advantage companies to enhance
their profitability by catering need of numerous people. FoodLand super
market had situated their outlets in various nations, so they are able to
offer items to huge population and thereby earn adequate revenue for
their business

References
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