This report analyzes Foodpanda's e-marketing strategies and identifies areas for improvement, focusing on supply chain, logistics, and stakeholder relationships. The report suggests implementing the SCOR model for supply chain management, including planning, sourcing, making, delivering, and returning processes. Recommendations include utilizing third-party logistics, enhancing communication with stakeholders, and offering incentives to employees. The report emphasizes the importance of customer service, timely delivery, and building strong relationships with restaurants and customers. The report recommends providing discounts, referral benefits, and improving communication channels to foster customer loyalty and satisfaction. The analysis stresses the significance of stakeholder engagement and the need for continuous improvement in marketing strategies to maintain a competitive edge.
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