Addressing Counterfeit Coupons: Guidelines for FoodWorld Managers

This report addresses the increasing problem of counterfeit discount coupons at FoodWorld, particularly focusing on a recent surge in fake coupons for Häagen-Dazs ice cream bars. It provides strategic recommendations for store managers, including only accepting money-off vouchers if company terms and conditions are met, restricting voucher sales on the company website, and improving the ability to identify and reproduce vouchers to deter counterfeiting. The report emphasizes the need for robust action to combat the sale of scanned or copied vouchers online to regain customer base and improve sales growth, while also suggesting the strategic use of legitimate coupons to incentivize customer behavior. The report references external sources to support its claims and recommendations.

Running head: MANAGEMENT
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Name of the Student:
Name of the University:
Author note:

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To: Store Managers of FoodWorld
From: Manager
Date:
SUBJECT: Removal of Counterfeit Discount Food Retail Sector
Dear Store Managers,
Couponing has been identified as a cost productive way for brands in order to reward loyalty,
drive purchase rate and further encourage brand trial. However, an elevating level of risk
discount vouchers and incentives have been manipulated through high level scams. For
example, recently there has been observed a severe rate of counterfeit discount coupons
claiming to offer free ice-cream bars from Häagen-Dazs, a brand represented in Canada by
Nestlé.
Thus, as being engaged to the supply chain team of Food World we should focus on
strategically countering these issues by only accepting money-off vouchers as payment at the
departure section if the terms and conditions of company are successfully accomplished.
Furthermore, in response to the elevating concern from brands across diverse brands, our
company must focus on new guidelines by restricting the sale of vouchers on company’s official
website.
Additionally, our company must acquire greater strengths in order to strategically
increase the criticality level of fake discount vouchers to reproduce vouchers as we will be
effectively printing money. Lastly, with the rise of counterfeit vouchers and discount coupons
FoodWorld to regain its customer base and improve sales growth must take robust action in
order to tackle actions specifically with the sale of vouchers which have been examined through

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scanning or copied and subsequently written off in substantial numbers on online sites. On the
other hand we can use coupons or vouchers with the aim to persuade diverse types of
customer behaviour related to incentives for first time buy or as a loyalty reward.

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Bibliography
Ali, M., Farron, M., Azmat, S. K., & Hameed, W. (2018). The logistics of voucher management:
the underreported component in family planning voucher discussions. Journal of
multidisciplinary healthcare, 11, 683.
Nemadziva, O. (2015). An investigation on the effectiveness of the voucher based credit control
systems at Innscor Fast Foods (Doctoral dissertation, BUSE).