Holmes Institute HI5014 - International Business Report: Ford Motors

This report provides a detailed analysis of Ford Motors' international business operations. It begins by highlighting Ford's global presence and its adoption of a global market development strategy, particularly through direct investments in regions like China and South America. The report examines the competitive landscape, identifying key rivals such as General Motors, Toyota, and Honda, and discusses Ford's strategies to maintain market share, including decentralized policy implementation and a low-cost leadership approach. Furthermore, it explores Ford's organizational structure, emphasizing its hierarchical structure and regional divisions, and how it facilitates control and market responsiveness. The report also delves into Ford's knowledge management practices, particularly in product verification and development, and showcases its innovations, including the moving assembly line and the introduction of electric vehicles and digital technologies to meet market demands. In conclusion, the report encapsulates Ford's strategic approach to expanding its multinational operations, addressing market entry, competition, knowledge management, and significant innovations.

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International business across borders

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Slide 2:
The report has been made on the ford motors and in that all of the strategies involved in the
business have been discussed. The strategy for the foreign entry is identified and with that the
competition dynamics are also taken into account. The knowledge management will be
considered and also the innovations which have taken place will be taken into account.
Slide 3:
Ford motor is a multinational company which is established in America. The company has been
started by the Henry ford in 1903 and is performing since then in an appropriate manner. the
company provides the users with the appropriate vehicles in the latest models and best facilities.
They are provided under the brand and that provides the customers with the complete
satisfaction.
Slide 4:
Ford Motors Company is also looking towards the expansion of the business in the foreign
countries and for that it is using the global market development strategy. There is the direct
investment which is made in this case in china and South America. In this process of the direct
investment there is a high amount of the cost which is required to be incurred and also the
significant amount of the risk which is involved.
Slide 5:
Proper controlling system is adopted by the ford. It is looking to expand in the Asian market by
which its production will be increased. There are certain issues which are also faced and they
include the balancing which is required to be made between the regulations and laws which are
applicable in that country. The climatic conditions are also different which also acts as a barrier.
Proper evaluation shall be made about the place in which expansion is to be made.
Slide 6:
There are various competitors who are included and same is with ford motors and they include
the general motors, Toyota, Honda, Hyundai, and Nissan. They all are also manufacturing the
various vehicles in all streams and it becomes difficult to deal with the competition. To deal with
the competition in the market there is the need to adopt the proper strategy by which this will be
made possible
Slide 7:
There is an increase in the global market share by which the number of users in the company will

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be increased and this will be raising the demand. The main strategies which are used by the
company include decentralized policy implementation and centralized strategic leadership. The
low-cost leadership approach has also been adopted by the company in which all of the excessive
costs which are incurred in the production process are eliminated
Slide 8:
All of the companies follow some organization structure so that all the activities are performed in
a better manner. In case of ford motors there is the hierarchical structure is taken into
consideration. By this it can be said that the process will be flowing from the top management
which is the strategic management to operational management and employees. The elements
which are included in them are such by which the market risks and competition both will be
taken into consideration.
Slide 9:
The main feature of the company’s structure is that control will be established as per the
requirement of the regional market conditions. The main features of the organization structure
are regional geographic divisions, corporate hierarchy and global functional groups. There are
various advantages which will be received with the use of the organizational structure and they
include that there will be functional support which will be made available. By the application of
the structure there is the improvement which has been made in the sales of the company.
Slide 10:
Knowledge management is the system by which the experience in various operations will be
created and this way knowledge will be enhanced. This is used in the companies so that full
potential of the employees can be realized and they can attain the best of the results. The
knowledge will be shared among the employees and by that they will be able to learn the various
experiences.
Slide 11:
Ford motors are also applying the knowledge management in the company and are applied in the
product verification process. This has been used for the product development department as they
were the ones who were using the huge amount of money which was increasing the cost of the
company. Under this technique all of the previous experiences were used by the company and
there was the observation which was made.
Slide 12:

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There are various innovations which are made by ford motors and in that moving assembly line
was the one. There are several iconic cars which are introduced by the company and in them,
there are additional functions which are provided. The new innovation which is made includes
the new-generation electric vehicle. There is the involvement of the digital technology in the
market and so the human-machine interaction is innovated which is as per the needs of the new
market
Slide 13:
The report has been made in relation to the expansion of the multi-national company in foreign
markets. Several strategies which are used and they have been identified for the ford motors. The
manner in which competition is dealt with has also been covered. There is knowledge
management which is involved in the company. With that all of the major innovations which
have been made in the company have also been taken into account.