Strategic Marketing Analysis: Ford Motor Company Marketing Mix

This report provides a comprehensive analysis of the Ford Motor Company's marketing mix, examining its strategies across the 7Ps: product, price, place, promotion, people, process, and physical environment. It delves into Ford's pricing strategies, including market-oriented and premium pricing, and explores its global distribution network and promotional activities. The report also analyzes the company's customer relationship management, employee base, and product offerings, covering various automobile types and financial services. Furthermore, it examines Ford's manufacturing processes, supply chain, and partnerships with various organizations. The report also includes an analysis of the customer journey map, identifying key touchpoints and factors influencing customer satisfaction, as well as a customer persona for Catherine Teressa, providing insights into customer behavior, motivations, and preferences. The report concludes with an assessment of Ford's brand positioning and sustainability efforts.