PROJ6001 - Integrated Project Management: Ford Motor Company Report

This report provides a comprehensive analysis of Ford Motor Company's project management practices, focusing on the impact of Enterprise Environmental Factors (EEFs). It begins with an overview of the internal and external EEFs influencing Ford's project success, including organizational culture, structure, resources, infrastructure, regulations, and market conditions. The report employs SWOT and PEST analyses to evaluate internal strengths, weaknesses, opportunities, threats, and external political, economic, social, and technological factors. It then explores strategies for effective project management, specifically recommending the Waterfall approach and detailing its requirements, design, implementation, verification, and maintenance phases. The report also includes a communication plan and concludes with a reflection on the findings and recommendations for improving Ford's project management processes.

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Table of Contents
Part A...............................................................................................................................................3
EEF factors of the project............................................................................................................3
Impact analysis of EEF................................................................................................................3
Part B: Impact analysis Report........................................................................................................4
Introduction..................................................................................................................................4
Internal and external factors........................................................................................................5
Internal analysis (SWOT)........................................................................................................5
External analysis (PEST).........................................................................................................6
Political....................................................................................................................................6
Economic.................................................................................................................................6
Social.......................................................................................................................................7
Technological..........................................................................................................................7
Strategies for appropriate actions................................................................................................8
Requirements...........................................................................................................................9
Design......................................................................................................................................9
Implementation........................................................................................................................9
Verification............................................................................................................................10
Maintenance...........................................................................................................................10
Communication plan and outcomes...........................................................................................10
Conclusion.................................................................................................................................11
Reflection...................................................................................................................................11
Reference.......................................................................................................................................13

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Part A
EEF factors of the project
There are two significant Enterprise Environmental Factors (EEF) that are highly
influencing the project success of Ford Motor Company. The internal EEF factors are identified
as the organisational culture, type of organisational structure and the available resources
(Zinovieva et al., 2016). On the other hand, the external factors are associated with
infrastructure, government regulation and the market condition (Popkova et al., 2015).
Henceforth, the project management process of Ford is depended on its organisational culture
and transparent structure where each of the departments has a unique role to play. For instance,
the project management team is entitled to plan and design a project. After that the stakeholders
are responsible to provide their valuable feedback on the project deliverables. Next the
governance board will finalise the reviews and recommendations. The availability of resources
also channelized through the same structure and agreed to follow the corporate scorecard
objectives. In the external part it is essential for Ford Motor Company to put thrust on the
government regulations for maintaining the standard of its products. In fact, the market condition
and the demand of the customers is also play a crucial role as EEF factor. As a result of that with
the help of infrastructure as the external factor and the resources as internal factors Ford tries to
plan a project and ensures its success.
Impact analysis of EEF
For understanding the role of the qualitative analysis of the EEF of Ford Motors
Company, both the internal and external environmental analysis are required in order to bring an
in-depth evaluation of enterprise environmental factors. In this regard, the internal environmental

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analysis SWOT analysis is being taken whereas PEST analysis technique will cover the external
environmental analysis. The role of the SWOT analysis is to identify the internal factors that
influences the project management process of Ford Motor Company. Based on the research of
Phadermrod, Crowder and Wills (2019) it can be argued that the SWOT analysis emphasises on
the strengths and weaknesses of the organisation and finds out the possible opportunity and
threats that will affect the future orientation of the company positively and negatively (Bull et al.,
2016). The EEF factors of Ford are also divided into both internal and external factors.
Therefore, choosing the SWOT analysis will be justified to analyse the internal factors. On the
other hand, the PEST analysis is focused on the macro environmental analysis which identifies
the external factors affecting or influencing the business practice of an organisation. PEST
analysis deals with the political, economic, social and technological aspect that shapes the
organisational practices of an organisation (Aithal, 2016). Therefore, it will be relevant in the
context of analysing the external environmental factors of Ford Motors. However, it is pertinent
to focus on the external factors that are influencing the project management practice of Ford
Motors only.
Part B: Impact analysis Report
Introduction
Project in an organisation is considered to be an important aspect in terms of
manufacturing and production. It connotes the beginning and end of a particular task associated
with the production and manufacturing of an organisation. The compact process with the use of
resources and scope are always important for the corporations to continue its manufacturing.
Henceforth, the role of project management is highly pivotal where the business organisations

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will get well-structured and clearly stated steps that are important for the manufacturing or
de3veloping a product. In this context, this report will analysis the strategy that Ford Motor is
following in order to build a strong and effective project management technique. Moreover, the
technique will be influenced by the internal and external factors so that at first an internal and
external analysis will be conducted.
Internal and external factors
Internal analysis (SWOT)
SWOT analysis
Strengths Opportunities
 A well-structured organisational hierarchy
helps to facilitate a better project
management practice.
 Diversification of tasks also helps each of
the department to understand specific
responsibilities.
 No department can interfere in others
affairs. As a result of that departmental
sovereignty and integrity can be retained.
 Better relationship among the departments
can be developed.
The strong project management process can
help Ford Motor to expand its business
further.
The efficacy of the project management team
can include the customers’ demand and
needs properly.
Due to the high efficiency of the project
management team it helps the Ford
management to introduce new technologies
and innovation into its operations and
manufacturing.
Cost reduction can also be achieved through
the use of well trained and highly skilled

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workforce.
Weaknesses Threats
 The process is time taking due to focusing
on step by step measures.
 All the stakeholders of Ford Motor are not
acknowledged with the technical aspects of
operations. Therefore, their feedbacks can
pause the entire manufacturing process.
 Incorporating the operations team in the
project management planning is also
required because they are the key players to
prepare the product.
Time consuming decision making process
creates high problem to compete in the
competitive market.
High market competitiveness requires flexible
project management process that Ford
Motor Company does not have.
Incorporating the operations department more
into the decision making process is required
to strengthen the project management
procedure.
External analysis (PEST)
Political
According to Abushova, Burova and Suloeva (2016) political factors are also considered
to be the determining factors for flourishing business effectively. In this regard, the political
factors are associated with the government support, trade environment and the regulations
(Leyva et al., 2018). For Ford Motor Company, government support is resembled with the
technological innovation opportunities and political stability. Those factors will help Ford to
furbish its business with innovative ideas and creative measures. Moreover, coping with the
government standards and legal measures is also crucial for Ford in course of implementing its
project management practice. It will provide a sustainable business practice and also helps to
increase the product value to a great extent. In fact, it can be stated that Ford has the opportunity

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to penetrate into the foreign market with the help of trade environment and degree of government
interference into the private business initiatives.
Economic
Economic factors are the most crucial part for the private business enterprises in order to
calculate the opportunity to maximise business profitability and expansion (Aithal, 2017). High
growth rate of the market with the purchasing parity of the consumers determines the fathom of
innovation and product diversification that the organisation will set. In other words, the
economic development boosts the organisational innovation. Henceforth, this factor is very
important for Ford Motor Corporation before taking important decision regarding a project.
Moreover, the demand of the customers and making the products accordingly is also identified as
an important aspect for Ford to shape its project management process and setting time line in
accordance with the economic growth.
Social
The social factor is coupled with the elements like the social and psychographic aspects
of the customers and the cultural implementation. Alava and Mu (2018) advocated that the
demands of the customers are driven by their cultural background and traditions. Therefore, it is
essential for the organisation to set intense focus on the social factors for making proper
customer targeting. It is essential for Ford Motor Company to set its project management goals
and meet the demands of the customers properly. The social factors help the company to analyse
and implement adequate measures which will be effective for initiating the project and takes
relevant decisions that are beneficial for the company.

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Technological
According to Phadermrod, Crowder and Wills (2019) technological advancement
provides strategic advantage to the business organisations in order to get sustain in the
competitive business market. Moreover, Jiang and Gallupe (2015) stated that the utilisation of
advanced and cutting edge technology facilitates a unique value to the products so that the
customers will be attracted. As an auto manufacturing corporation it is highly important for Ford
to introduce cutting edge technologies to the organisational practice so that it will be effective to
get a unique value. The technological incorporation has to implement with effective and
transparent project development.
Strategies for appropriate actions
For making an effective project management practice by not only managing the people
related to the organisation but the stakeholders, resources and tools to a great extent so that the
expected the outcome can be mitigated effectively. In this regard, the Waterfall project
management approach will be effective for Ford to implement. Alshamrani and Bahattab (2015)
defined that waterfall strategy of project management approach helped to incorporate both the
interests of the stakeholders and the customer satisfaction measures at the beginning of the
research so that it will be effective to prepare the objectives of the project in progress. Moreover,
Massitela et al. (2018) articulated that the objectives will facilitate a clear project management
plan where each and every required steps will be mentioned properly. There are 5 clear steps that
the Waterfall strategy is followed to make the project a success in terms of requirements, design,
implementation, verification and maintenance (Savard & Cyr, 2018).

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Figure 1: Waterfall project management approach
(Created by the author)
Requirements
As per the research of Moeini and Rivard (2019) it can be stated that before initiating or
planning a project it is essential for the corporate enterprises to measure and enlist the required
resources so that any kind of obstacle during the project management process can be averted.
Therefore, the Waterfall strategy puts emphasis on the requirements in its initial phase and
allowing the project to enlist and incorporate the required resources. Therefore, the role of the
project management team is highly important to analyse and identify the required resources that
are important for the project. The project management team of Ford Motor Company is highly
capable and experienced enough to those resources effectively.
Design
The next step is associated with the practice of design and planning the project with the
help of the resources. The project management team is responsible to design the project and
Requirements
Desigh
ImplementationVerification
Maintanence

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planning the timeline, the required resources and its proper allocations (Ajmal and Ali, 2016).
The entire project is based on this design so that the design step is very sensitive and pertinent
for the project management Ford. However, in Ford the design part is not only developed by the
project management team but the stakeholders’ feedback and approval from the governance team
is also occurred for making the design or planning as the official one.
Implementation
After getting affiliated, the planning will be implemented to respective tasks. In this
process, harnessing the requirements with the design can be seen that will ensure the success of
the success of the organisation (Stoica et al., 2016). The implementation process plays a pivotal
role because the success of the project depends on its implementation. In Ford Motor Company,
the role of the implementation of the planned project is vested on the operations department who
are effectively communicate with the project management team for getting a clear image of the
purpose and expected outcome of the plan. In fact, the top management also puts a great deal of
focus on the implementation process.
Verification
Evaluating the efficacy of the plan is also essential for understanding the success of the
project. Therefore, verification of the project and figuring out the risk factors are always
considered to be important in course of manufacturing and production (Singh & Kaur, 2017).
The result of the verification will be very positive for the project as there is an opportunity for to
amend the task as per the requirement. In this regard, the Ford Company governance team is
responsible to monitor the project with the assistance of project management team.

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Maintenance
For continuing the success a maintenance practice should be installed that is associated
with checking the project framework and control it in accordance with the project aims and
objectives. For Ford Motor Company also this maintenance practice has to be followed for the
benefit and long term success of the planned project.
Communication plan and outcomes
The communication plan will be based on online communication process will be
introduced where all the stakeholders are incorporated. As a result of that a transparent
organisational communication practice can be developed. The stakeholders can get adequate
information regarding the project and informed about the updated status and decision making
regarding the project. As a result of that it will facilitate an effective measure where all the
stakeholders can get a glimpse of the project. As a matter of fact, the stakeholders are also
eligible to ventilate their opinions and feedback through the digital communication process. The
governance body will be in a loop but they members can share their opinions or recommend
something new.
Conclusion
Based on the above discussion, it can be concluded that the report successfully analysed
the Enterprise Environmental Factors with the help of the internal and external environmental
analysis. Moreover, a strategy is also delivered focusing on the Waterfall project management
approach that will help to maximise the success for Ford Motor and create scope to earn more by
getting strategic advantage through effective project management practice.

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Reflection
This assignment is highly important for me to enlighten my understanding about project
management and the way to achieve those planning. There are two specific knowledge and skills
that I have got through this assignment in terms of inter-organisational communication and
proper planning before taking vital decision. It is true that the advent of globalisation has made
the business activities of the companies so fast and extensive that some major steps have to be
taken for the success of the organisation. Therefore, cooperation and inter-organisational
communication are played a strategic role to not only incorporate all the vital actors into the
project management practice but also help to make the project a success so that the desired
objective and plans of the company will be met properly. Moreover, planning for the project has
also become significant to me. I learn about planning a task on the basis of step by step functions
and in-depth understanding about the project that provide me a timeframe and the required
measures to complete the task successfully.
In association to this, this assignment also elucidates the importance of developing
personal skills and knowledge before involving into taking decisions. The project management
practice portrays a keen focus on training and development of the respective employees.
Therefore, I learn about the fact that adaptability with the changing situation is required and it
will be achieved through training and development. Moreover, I come to know about the
Waterfall approach of project management that will deliver a unique approach of planning
successfully. As a result of this assignment my cognitive and rational abilities are also developed
to a great extent so that I can use those steps in my personal development process as well.
Moreover, harnessing a relationship between the project management practice and the objective
of the organisation is also a crucial lesson that I learn through this course. Therefore, I can say