Individual Project: Ford Motors Product Analysis, ECO2101

This project provides a comprehensive microeconomic analysis of Ford Motors, examining various aspects of its product market. The analysis begins with an exploration of the Production Possibility Frontier (PPF) and opportunity cost, focusing on the shift from Sedan to SUV production. It then delves into demand and supply dynamics, highlighting the impact of supply slumps on Ford vehicles. The project further investigates market equilibrium, particularly the reduction in demand for Ford cars in China, and its effects on market prices. The analysis also covers the elasticity of demand and its influence on total revenue, especially concerning the decline in sales. Finally, the project assesses Ford's newer innovations in electric vehicles and their utility in the market. The analysis is supported by real-world data from various news sources. The project provides a detailed understanding of Ford's market position and its strategic responses to changing market conditions.