Business Management Project: Ford Motors Analysis and Recommendations

This project presents a comprehensive business management analysis of Ford Motors, encompassing internal and external environmental factors. The project begins with an internal analysis, utilizing a SWOT framework to evaluate Ford's strengths (focus on emerging technology, sustainable approach), weaknesses (product recalls, cost management), opportunities (e-commerce, electrification), and threats (small market share, competitors). The external analysis employs a PESTLE framework, examining political, economic, social, technological, legal, and environmental factors impacting Ford. Stakeholder strategies are then discussed, including customer-centric approaches (driverless cars, online marketing), employee-centric approaches (training, employee benefits), and governance strategies (cross-cultural inclusion, employee involvement). The project also addresses market conditions, legal considerations, and proposes a detailed communication plan. The project concludes with a reflection on the learning experience, highlighting the application of SWOT and PESTLE analyses and the benefits of this project for a student aspiring to become a successful manager in the automobile industry.