This report provides a comprehensive analysis of the strategic issues faced by Ford Motors in its global operations. It begins with an introduction highlighting the challenges of global business and the need for strategic adaptation, particularly for a major automotive company like Ford. The report identifies key strategic issues, including the dilemma between product standardization and market adaptability, and explores the external factors affecting Ford through a PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors across different global regions. The critical analysis of the issue focuses on the implications of Ford's market adaptability approach, which, while allowing for local market penetration, increases operational costs and complicates global trading. The report then evaluates the impact of these issues on Ford's competitive advantages, particularly concerning cost leadership and product differentiation. Finally, the report provides recommendations for Ford to address these challenges, aiming for a balance between global efficiency and local market responsiveness.
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