Ford's Expansion into Nigeria: A Marketing Strategy Analysis

This presentation analyzes Ford's potential expansion into Nigeria, focusing on marketing principles and practices. It begins with an introduction to Ford and the Nigerian market, followed by a situational analysis encompassing PEST factors (political, economic, social, and technological) and Hofstede's cultural dimensions to understand the Nigerian environment. The presentation then examines the customer base and competitive landscape, identifying key competitors like Volkswagen and Toyota. It outlines specific marketing objectives, such as increasing the customer base, improving products, and promoting environmentally friendly practices. The presentation concludes by emphasizing the importance of adapting to the local market and maintaining Ford's reputation. References from academic sources are provided to support the analysis.