BUSM4304 - Ford Motors: International Operations Management Report

This report provides an in-depth analysis of Ford Motor Company's international operations management, focusing on its strategies, customer value proposition, and production systems. It examines Ford's global presence, market segmentation, and the factors influencing customer choice, such as quality, cost, service, and marketing. The report explores Ford's Ford Production System (FPS), its lean operations practices, and the technologies employed to enhance efficiency and customer satisfaction. It also addresses issues related to customer value, including online assistance and product quality, along with suggestions for improvement. The report includes references to various sources, providing a comprehensive overview of Ford's operations in the global automotive market.