Resource Management: Strategic Promotional Plan for Ford Motor Co.

This report provides a detailed analysis of resource management within Ford Motor Company, focusing on the development and implementation of a 12-month resource plan centered around promotional activities to boost the organization's digital presence. It begins with a company profile and situational analysis, examining both the external (PEST model) and internal (SWOT analysis) environments. The report then defines the concept and significance of resource planning, detailing the resources required, including personnel, marketing facilities, and promotional tools, along with their demand and supply. The core of the report outlines the aims and objectives of the promotional plan, emphasizing social media campaigns and marketing initiatives. It further explores the theoretical application of resource operation functions, such as employment, development, and compensation, within Ford's human resource management. The report concludes with recommendations for optimizing resource utilization and a Gantt chart outlining the timeline for the proposed promotional activities. Desklib provides access to similar solved assignments and past papers for students.

Resource Management

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Section 1 ..........................................................................................................................................1
Company's profile and the current situation...........................................................................1
External and Internal Environment of Organisation .............................................................2
Concept of Resource Plan and its Significance......................................................................3
Information about required resources for plan ......................................................................3
Demand and supply of resource required...............................................................................4
Operations Functions..............................................................................................................4
Section 2...........................................................................................................................................5
Resource Plan...................................................................................................................................5
Why devised a Plan................................................................................................................5
Aims and objectives of the plan.............................................................................................5
Theoretical application/models/ analyse of resource operation functions.............................5
Evaluate and appraise the use of resources against the organisational plans.........................7
Time Line (Gantt chart)..........................................................................................................9
Section 3.........................................................................................................................................10
Recommendations................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES .............................................................................................................................12

INTRODUCTION
Resource management is basically the process of managing, acquiring and allocating the
resources which comprises of the skills, materials, technology and finances which are essential
for running a project. The organisation chosen for this report is “Ford”. In context to Ford, the
organisation is planning to expand its operations through carrying out digital marketing strategies
with the help in promotion of the products and services offered by the company. The 12 month
resource plan will be based on the Promotional activities carrying out in order to boost the digital
presence of the organisation.
MAIN BODY
Section 1
Company's profile and the current situation
The Ford Motor company is basically an American Automotive organisation founded in
1903 and headquartered in Dearborn Michigan, United States. The organisation is involved in
selling commercial vehicles and auto mobiles and manufactures luxury cars under the brand
name Lincoln Luxury Brand. The organisation has its operations in relation to manufacturing
worldwide which comprises of countries such as United Kingdom, United States, Mexico,
Germany, Australia and South Africa. In the year 2010, the organisation reported that its sales
increased by 23%. In context to organisation, it sells a wide range of auto mobiles and luxury
auto mobiles. The organisation has also sold vehicles under the number of other marques. In the
year 2018, the organisation announced that they are planning to phase out all and their north
American models to basically focus on the SUVs and Trucks. Moreover, the organisation has
planned to introduce an “Active” crossover version in order to attain the next generation focus
but also resulted in cancelling plans due to various issue in relation to tariff among the countries
like china and United States(Lee, D. and Ahn, C., 2020).
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External and Internal Environment of Organisation
In context to Ford, the organisation focuses on the internal and external environment and
the major reason to understand the external and internal analysis is to understand the factors that
could help in minimizing the influence of the negative factors and how the company can fuller
use of the advantages and opportunities available to them. In order to analyse the internal
environment of the organisation, SWOT analysis is used:
SWOT Analysis
In context to SWOT analysis, it basically deals with the opportunities, strength, weakness and the
threats that are usually faced by the organisation in its internal environment. The swot analysis of
Ford Motor Company helps in detailed explanation of how the organisation has employed its
competitive advantages for the purpose to maximize their profits and increase its sales(Salikov,
Y.A., Logunova, I.V. and Kablashova, I.V., 2019).
Strengths: In context to Ford, the organisation is considered to be one of the top multinational
corporation in the automotive industry in the world. The company has a good brand name which
helps in attracting large number of consumers. The organisation's brand image helps in attracting
loyal consumers(Li and et.al, 2018).
Weakness: In context to Ford, the organisation major weakness comprises of the production
network, slow innovation process, limited global market, the high cost of products as compared
to competitors. When compared to Toyota Motor Organisation, the company has a large global
network which is one of the major weakness that results in affecting the global
market(Westerman, Rao, M.B., Vanka, S. and Gupta, M., 2020).
In context to organisation, the threats and opportunities are considered to be the part of external
factors. The organisation is actively involved in analysing the various opportunities that are
present in the market. In context to Threats, the organisation has identified various areas from
where the risks may arise.
External analysis of Ford
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In context to organisation, the PEST model is considered to be one of the best model
which is used for the purpose to analyse the external surroundings of the company.
Political Factors: In context to organisation, the political factors are basically the ones which are
associated with the country where the business operates. In context to Ford, the organisation is
based in the United States of America and thus is affected by the political issues. The major
factors involves tax policies, control of trade activities, level of corruption and legal issues in
relation to the government (Yang, T., Zhu, Y., Li, Y. and Zhou, B., 2021).
Economic Factors: In context to Ford, the economic factors that affects the operations of the
company are trends in employment, interest rates, growth rates, fluctuations on the prices, rate of
inflation, cost of labour and various other dimensions.
Social and Technological Factors: In context to Social factors in relation to automotive company
it comprises of attitude towards the work, education status, the growth of population, the buying
habits of the consumers etc. In context to Technological factors, it comprises of communication
infrastructure, innovation and research processes, technology is easily adapted and much
more(Moktadir, M.A., Dwivedi, A., Ali, S.M., Paul, S.K., Kabir, G. and Madaan, J., 2019).
Concept of Resource Plan and its Significance
The concept of Resource planning is basically the process of allocating, identifying and
forecasting the various business resources to the projects at the right cost and at right time. In
context to Ford, the human resource planning helps in enabling the organisations to meet the
future and current demands for talent, developing the skills which are valuable to the company
and offering the organisation the optimal balance of staff. In order to conduct effective
promotional activities there is a requirement of various resources such as marketing manner,
promotional tools and activities(Hamid, Z., Muzamil, M. and Shah, S.A., 2022).
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Information about required resources for plan
In context to Ford, the company in order to carry out its business operations have a requirement
of various resources which comprises of the following:
Personnel: In context to Personnel, it is basically the department in the organization or the large
company which is accountable for dealing with the employees, helping them in any issues and
keeping their records. In relation to Ford, the first resource required is a Qualified and
Experienced Personnel(Barrena‐Martinez, J., López‐Fernández, M. and Romero‐Fernández,
P.M., 2019).
Marketing Facilities: In context to Ford, another resource which is required is Facilities related
to marketing which comprises of desks, galleries and other physical facilities
Promotional Tools: In context to organisation, for the purpose to carry out various marketing
activities and online campaigns, there is requirement of necessary promotional tools such as
direct marketing, advertising, sales promotion and public relations(Chaudhary, R., 2018).
Demand and supply of resource required
In context to Ford, the resources will be sourced from various sources. In context to resources,
the personnel will be hired from employment exchanges, casual callers, recommendation of
existing employees, advertisement, factory gates and much more.
In context to marketing facilities, these will sourced from various suppliers of the UK and an
updated distribution channel will be used for the purpose to carry out business operations.
Operations Functions
In context to operation function, it is basically a term which is used for the purpose to
describe how the main operations of the organisation is designed. In context to Ford, the
organisation's success is powered by the commitment that's global in scale and in organisations it
comprises of around 186,000 individuals working in the offices and plants. In context to
organisations, the company maintains operations management strategy that helps in dealing with
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the variety of business conditions which are based on the different market contexts. In context to
operations, the ford involves designing of services and goods, process and capacity design,
location strategy. Job design and human resources, supply chain management, inventory
management, scheduling, maintenance and much more(Lv, T., Wang, L., Xie, H., Zhang, X. and
Zhang, Y., 2021).
Section 2
Resource Plan
Why devised a Plan
In context to Ford, the plan for the next 12 months is to create effective promotional
strategies and carrying out business objectives for the purpose to reach out more and more
customers and cover wider audience(He, D., Ren, S. and Zeng, H., 2022).
Aims and objectives of the plan
In context to Ford, the main aim and objective of the plan is to develop effective strategies and
carry out various marketing campaigns which comprises of the following:
Promotion on social media platforms: In context to organisation, the main aim of the company is
to carry out effective campaigns and promoting the product on various social media platforms
such as Instagram, Facebook and various other platforms. It will involve posts and stories
content on the social media pages of the company(Mariappanadar, S., 2019).
Conducting marketing campaigns: In context to Ford, another aim is to carry and conduct
marketing campaigns and attracting large number of consumers and audience towards the brand.
Theoretical application/models/ analyse of resource operation functions
In context to resource operation functions, these are basically the duties or tasks which a
organisation entrusts to the personnel department or human resource. It basically comprises of
the various terms such as employment, integration, development, compensation and maintenance
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of the individuals of the organization. In context to Ford, the operative functions of the personnel
management are basically the functions or duties of the human resource department which are
implemented by managers of the HR department. In context to Ford, the operative functions of
the human resource department involves wide range of duties such as integration, employment,
industrial relations, procurement, compensation, development and much more(Lv, T., Wang, L.,
Xie, H., Zhang, X. and Zhang, Y., 2021.
The human resource is considered to be a very important part of the company and their main
duty is to provide the best and healthy environment of the atmosphere. In context to fulfil the
objectives of the organisation, it is important to hire a human resource manager. In context to
Ford, the HR manager performs various functions in order to carry out various operations of the
company. It further consists of various advisory functions, management functions and operative
functions (He, D., Ren, S. and Zeng, H., 2022).
In context to Ford, the operative functions comprises of the following:
Employment: In context to Ford, the human resource is considered to be a significant role which
helps in converting other resources into the final products. Under this operative function, the HR
manager is responsible for estimating the requirement of the manpower. In context to Ford, the
HR manager gets the right number of individuals and is responsible for the fulfillment of the
aims and objectives of the company. It basically comprises of placement, recruitment and
selection of the human resource (Mariappanadar, S., 2019).
Development: In context to Ford, the human resource acquisition plays a really important role in
the company and it is important to keep in mind the rapid changes that could impact the
operations of the organisation. For the purpose to deal with the changing world, the organisation
need to upgrade its employees. Therefore, it is important for the Ford managers to work on
developing and upgrading the current employees with the help of effective development and
training. In addition to that,it will help them in developing their workers and coping up with the
rapid changing environment (Acquah, I.S.K., Agyabeng-Mensah, Y. and Afum, E., 2020).
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Compensation: In context to organisations, each and every person works for some or the other
benefit. In context to Ford, the individuals work in exchange for the monetary benefits. In
context to organisation, compensation is basically the payment for the work which is done by the
workers in the organisation. In context to Ford, it is very important to consider the fact of
equitable compensation for the quality of work and focusing on the remuneration and
determination of the employees (Freitas, W.R.D.S., Caldeira-Oliveira, J.H., Teixeira, A.A.,
Stefanelli, N.O. and Teixeira, T.B., 2020).
Working conditions and Welfare: In context to organisation, the process of training and
development helps in upgrading the employees to work in a efficient and effective manner but
that does not basically ensures fulfilment of the objectives and good productivity. The working
conditions plays an important role and comprises of the conditions and working environment. In
context to Ford , this function majorly focuses on providing atmosphere for the employees and
efficient and effective working.
Motivation: In context to Ford, the individuals generally work to a level with their best
capabilities. Under this function, the HR manager need to motivate their employees with both the
non financial and financial incentives (Lin, M. and Zhao, Y., 2020)
Personnel Record Keeping: Under this function, it typically states that the HR manager need to
maintain records of the personnel working in various departments which comes under different
heads. In context to Ford, the personal record keeper basically maintains the level of
improvement and record of their work. With the help of record keeping it helps them to build
effective techniques in relation to motivation and staffing function etc.
Industrial Relations: In context to Ford, the relationship among all the workers in the
organisation is considered to be an important aspect. This function is basically fulfilled by the
HR mangers in the company. In context to organisation, it helps in settlement of disputes,
collective bargaining and joint consultation (Coleman, K. and Stern, M.J., 2018).
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Evaluate and appraise the use of resources against the organisational plans
In context to organisation, every business wants to be successful in today's economy and it is
very important to have deep understanding about the resources and how to use them. In context
to Ford, the resource is considered to be a very important factor in order to carry out business
activities and to achieve a certain objective or goal. In context to Ford, the resources involves
capital, employees, equipment and working space. In context to Ford, the main resource plan is
to carry out effective strategies for the purpose to boost the digital presence and carry out various
campaigns to promote the company's products and services.
Employees: In context to organisation, it is very important to have desired and competent
employees for the purpose to carry out effective promotional strategies. In context to employees,
it comprises of the individuals who work for you.
Management: In context to organisation, the management is basically the process of designing
and maintaining an environment in which individuals working together in groups efficiently
accomplish selected aims. In context to Ford, it is very important to have the execution and
various managerial skills which are considered to be the important resource for the companies.
Equipments: In context to organisations, the business basically requires a lot of specialized tools
for the purpose to carry out effective promotional strategies and comprises of the unique piece of
software and machines designed for the purpose to perform a certain task.
Finances: In context to Ford, for the purpose to carry out the plan and to perform various
activities for the resources, it is important to have proper funding and financial resources in order
to carry out various activities such as renting of workspace, payment of the wages and the
purchase of equipments (Ogbeibu, S., Emelifeonwu, J., Senadjki, A., Gaskin, J. and Kaivo-oja,
J., 2020).
Time: In context to organisations, each and every company requires enough time for the purpose
to carry out its operations and every organization needs to treat time as a essential resource.
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In context to Ford, the process of resource management is considered to be important process.
The process of resource management basically comprises of allocation of the resources for the
purpose to complete the task in the best possible manner.
Time Line (Gantt chart)
Gantt Chart: The Gantt chart is basically a tool used in the process of project management and
which basically helps the teams to plan work according to the deadlines of the project and also
paying emphasis on allocation of the resources.
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Section 3
Recommendations
In context to Ford, it is very important to ensure that the resources are maximised and
utilized in the best possible manner. In context to managers and leaders of the organisation, it is
very important to understand the difference among the resource utilization and allocation of
resources. The allocation and utilization of the resources can be done through various ways such
as taking up stock of the resources, resource scheduling, levelling and smoothing. In context to
Ford, it is very important to have a proper track of the resource utilization.
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CONCLUSION
From the above report it can be concluded that human resource management plays a very
important role in the organisation. In context to Ford, in order to carry out business operations
and conducting campaigns in an effective manner it is very important to have proper planning of
resources in a effective and efficient manner. From the above resource plan, it can be concluded
that in order to efficiently utilize resources it is important to analyse the internal and external
environment of the organisation and collecting important data for the purpose to have proper
planning for resources in accordance to the quantity and nature of the resources.
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REFERENCES
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Chaudhary, R., 2018, December. Can green human resource management attract young talent?
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2020. Green human resource management and corporate social responsibility: Evidence from
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