This report analyzes Ford Motors' marketing strategies, specifically focusing on their expansion into the South American market. The report begins with an introduction to Ford Motors and its background, followed by an overview of the SOSTAC framework, a strategic marketing tool. The situation analysis is performed using PESTLE analysis. The report then outlines the company's objectives for expansion, which include increasing brand visibility and engaging with the South American population. The marketing strategy is based on market development. Tactics such as advertising are discussed, as are the considerations for product, price, and place. The action section covers how the strategies will be implemented. Finally, the control phase outlines how the effectiveness of the marketing efforts will be measured. The report concludes by summarizing the application of the SOSTAC framework to assess Ford's potential for growth in South America and the marketing strategies employed.
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