Ford Motor Company: Marketing Strategy for South America Expansion

This report examines Ford Motor Company's marketing strategy for its planned expansion into the South American market. The analysis begins with a situation analysis using the PESTLE framework to assess external factors. The report then outlines key objectives, including increasing brand visibility and engaging the South American population. It details the marketing strategies employed, such as market development and customer-oriented pricing. The report further explores the marketing mix elements: product, price, place, and promotion, along with tactical approaches like advertising. It concludes by discussing actionable measures to achieve objectives and the importance of control mechanisms to measure consumer response to the newly launched vehicles. The SOSTAC framework is central to the analysis, providing a structured approach to the marketing plan.

Marketing

Table of content
• TASK 1
• TASK 2
• TASK 3
• References

TASK 1
Ford is an American automotive company which was founded in 1903 by Henry
ford. The headquarter of Ford are situated at Dearborn, Michigan, U.S. and
currently company is operated by Ford family. Marketing consultant Of Ford
is planning an expansion in South America.

SOSTAC Framework
This is an model introduced by P.R Smith
in 1990s, SOSTAC is an acronym that
stands for situation, objectives, strategy,
tactics, action and control.

Situation Analysis
Situation analysis is the process of analysing internal and external factors that
might affect company's business before introducing new or existing product
in the market. PESTLE Analysis is used by marking consultant to perform
situation analysis of Ford motors in South America.

Objectives
Ford motors is doing impressively well in North America, now company has
announced it's expansion in South-America. For this, key objectives that are
devised by Ford Motors are as follows:
 To engage more of South American population.
 To increase brand visibility
 To cover major customer base

TASK 2
Strategy
Ford Motors is using various strategies to cover South-American market
such as
Market development strategy,
Customer-oriented pricing strategy

Continue
Marketing mix is a combination of tactics and action which an organisation adopts for promoting
the brand or its offerings in market. In context to Ford, elements of marketing mix are as
follows:
 Product
 Price
 Place
 Promotion

Tactics
Tactics are are plan to enhance company's digital marketing. How a new
or existing product of company will do in new market is based upon
tactics used by company. Company uses advertisement as it's main
tactic to promote company's business. Place, price, and product/service
of the company are decided with the help of following approaches.

TASK 3
Action
Action refers to the procedure which should be done to execute tactics and
what are the actionable measures to achieve planned objectives. Ford
Motors can frame policies and strategies to cover South-American market.

Control
Final stage of SOSTAC is control which measures the results of applying
all the tactics, planning and strategies. In process of control company
can measure the response of consumers regarding the newly launched
vehicles of Ford in South-American market.

Reference
 Newall, P. W., and et. al. 2019. Gambling marketing from 2014 to
2018: A literature review. Current Addiction Reports. 6(2). pp.49-
56.
 Wroblewski, L., 2017. Culture Management: Strategy and
marketing aspects. Logos Verlag Berlin GmbH.