F-UOB-12D: Ford Motor Company Strategy and Innovation Report

This report provides a comprehensive strategic analysis of Ford Motor Company. It begins with an introduction to Ford's position in the automotive industry, followed by an abstract summarizing key aspects of the company. The report then delves into Ford's vision and mission statements, offering proposed improvements to enhance their effectiveness. A detailed SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is presented, examining internal and external factors influencing Ford's performance. The strengths discussed include a strong US market position, financial stability, growth in China, technological advancements, product variety, and an extensive dealer network. Weaknesses include a poor reputation, dependency on the US market, financial challenges in Europe, and product recalls. Opportunities encompass the integration of AI and autonomous driving, product development, and global market expansion. Threats involve competition, lower fuel prices, the development of alternative fuels, and rising raw material costs. The report concludes by synthesizing these findings to provide a strategic overview of Ford's position and potential future directions.