Detailed Foreign Market Analysis: EasyJet & Prudential Financial

This report presents a foreign market analysis focusing on EasyJet's potential operations in the UAE and Prudential Financial's marketing plan for a new market. For EasyJet, the analysis covers the market environment in the UAE, major sources of risk including financial exposure and cultural differences, and corporate strategies for pricing and promotion to improve long-term profitability. It emphasizes competitive and value-based pricing. For Prudential Financial, the report details a marketing plan with a vision, aims, SMART objectives, and strategies to improve long-term profitability, considering the sources of risk in a new market economy. It also outlines marketing mix factors and monitoring and evaluation processes, concluding with recommendations for successful market entry and sustained growth. Desklib provides a platform to explore similar solved assignments.

Foreign Market Analysis

TABLE OF CONTENT
PROJECT 1...........................................................................................................................................3
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................4
Easy Jet global operations.................................................................................................................4
Market environment in UAE.............................................................................................................4
Major sources of risk.........................................................................................................................5
Corporate strategy for pricing promotion..........................................................................................7
CONCLUSION.....................................................................................................................................8
REFRENCES (PROJECT 1).................................................................................................................8
PROJECT 2...........................................................................................................................................9
INTRODUCTION.................................................................................................................................9
Prudential Financial...........................................................................................................................9
The marketing plan................................................................................................................................9
VISION:..........................................................................................................................................10
Aim of marketing plan:....................................................................................................................10
SMART objectives:.........................................................................................................................10
Sources of risk facing the company.................................................................................................12
Strategies to improve long term profitability in new market economy............................................13
Marketing Mix factors:....................................................................................................................13
Monitoring and evaluation:..............................................................................................................14
CONCLSUION...................................................................................................................................14
REFRENCES (PROJECT 2)...............................................................................................................15

PROJECT 1
INTRODUCTION
Foreign market analysis can be understood as one of the most important segment of
business management decision before investing abroad where managers conduct deep market
entry analysis related to various economic risks. It also involves identifying various relative
opportunities, business costs and vivid risk factors associated with different country markets.
Easy jet is British low cost airline company operating domestic and international services
over 1000 routes in more than 30 countries having global customers. Report explains the
future work opportunities in UAE and how various sources of risk may impact corporate
strategies for longer business synergy and strategies for improving long term profitability
within global business (Li, Zhang and Shi, 2020).

MAIN BODY
Easy Jet global operations
EasyJet is one of the most known British low cost airline group headquartered at
London airport operating domestic and international services on over more than 100 routes in
more than 30 countries via airlines within Switzerland and Europe. The Ethihad partnerships
with brand has been gaining wide scope and developed market synergy within UAE business
scenario where it focuses to more connecting directly with various airlines and travel
partners around the world. Easy jet operations have been widely gaining strong preferences
among consumers due to its cost effective services and low cost priced fairs which enables to
gather higher goodwill synergy. The brand provides ability to provide end to end booking
facilities through online platforms which provides customers with one step solutions for
seamless travel with commercial partners and clients whether low cost facilities have been
working as major factor for gaining new determinants.
Market environment in UAE
The market environment in UAE is highly competitive and economically strong for
developing new synergy of innovative marketing strategies for bringing up of new business
parameters through which profits can be increased for long term which yields onto new
rational profitability paradigms (Wu and Ang, 2020). Easy jet have to look at various factors
such as economic factors, cultural and social factors along with political and legal factors for
gaining market attractiveness which will enable to strengthen the market attractiveness within
long term synergy. Pestle analysis is an effective external market factors analysis through
which stronger position can be achieved among global business scenario where UAE is
dynamically growing place with huge mechanisation and competitive consumer market.
External market factors enable to give various paradigms where Easy jet can analyse wide
business opportunities for gaining scope within consumer markets:
 Political factors: UAE political scenario is highly stable to develop wide synergy of
opportunistic growth where Easy jet can function with high efficiency by developing
its market factors within UAE where all countries provide stable political conditions
for expansion of new companies.
 Economical factors: The economy parameters of UAE are economically growing
with strong fundamental stability to gain various metrics and higher composed value

where Easy jet brand will be able to get higher strong business positions within the
developed economy.
 Social factors: The social factors of UAE are strong, dynamically growing where
consumers are highly demanding to have rapid innovation and advancement among
business services and specially within airlines for choosing their travel choice. The
Easy jet company will be able to keenly grow as the social factors of UAE are widely
adoptive to new innovative services however the company has to invest strategically
for gaining new scope within the business scenario.
 Technological factors: The technology of UAE is widely inviting for new
automation in technology, innovation within fundamentals and for new factors of
technical advancement where operations are widely growing with new mechanical
exploration which fuels up growth (Sirimarco and da Fonseca, 2020). Easy jet will be
able to develop wide market within UAE with new technological innovation and
wider functional strength for gaining new scope of efficiency, larger market
opportunities and stronger customer segments.
 Legal factors: The legal factors available within UAE market paradigms are highly
advanced where Easy Jet company will be able to strengthen the consumers market
share, easily work with new innovations among legal operations and also gain wider
goodwill. Environment factors: The UAE environment is stable and strong for development of
operations within airlines business where determinants show wide strong fundamental
scope for gaining new synergy of global competitive business scenario. The Easy jet
company will able to gain wider metrics with stable environmental factors which
provide constant adoption for new synergy of marketing operations and rapid
advancement coming among business culture.
Major sources of risk
UAE is one of the fastest developing business world centre where the business
opportunities for new companies planning to expand are not only economically high, but also
socially wide competitive exposure is available. There are various risks fractioning large
factors of growth among strategic and operational risks, financial risks and reputational risks
where Easy Jet will have to strategically focus on developing major sources of risks for
gaining wide scope among business paradigms (Cherunilam, 2020).

 Financial exposure: Fluctuations in global currency exchange rates have the wide
risk for impacting the payments and increasing capital loss where it makes imports
more expensive and currency appreciation will raise expense for various fundamental
business decisions. Easy jet company will have to focus on keeping the finance risk
at bay for gaining strong fundamental stability within long run through which new
keen synergy of success can be achieved among all operations. Financial exposure
have to be strategically looked upon by Easy jet operations where the business
decisions have to be rationally formed up for gaining on new levels of technical
advancement and rational profitability for working progression.
 Cultural differences: Middle east business and professional relationships are highly
dynamic and different from global countries where there are vast changes among
business levels. Easy jet company have to strategically balance and develop new
functional patterns for keeping consumers goodwill high and provide services through
which profitability can be developed for long period of time. Winning consumers
goodwill along with competitive stability will be an important factor of risk for
programming out new synergy of innovation and rational functional technical growth.
UAE cultural differences not only have wide differences for people and rational
changes with various people working as global hub within UAE countries which will
imply the fact that Easy Jet has to develop strong factors for keeping the cultural
differences highly advantageous for people.
 Intellectual property rights: UAE has wide intellectual property rights compliance
where new companies find it hard and within the structures it has been working with
new levels of technical growth where companies establishing their business in UAE
have to work on keeping strong strategies for gaining wider business opportunities.
Easy Jet company have t focus on programming confidentiality and protection of
trade secrets which does not currently is developed as per competitive standards
(Beugelsdijk, Ambos and Nell, 2020). Legal advice should be sought to ensure the
various intellectual property protection in UAE where there are various determinants
for bringing on stronger innovation among services and productive expansion.
Intellectual property rights are highly important for gaining on new levels of business
progression where there is wide scope and alsk there is higher rational scope through
which consumer stability, profitability can b e achieved within long run.

Corporate strategy for pricing promotion
The pricing parameters are widely important for gaining on new levels of functional
efficiency and new synergy of consumer growth within business segments where corporate
business decisions are widely important for gaining on new levels of strong new profitability
within long run for productive business expansion. Easy Jet corporate strategies have to be
newly formed for gaining on stronger developed market paradigms and function with new
levels of higher technological development through which consumers also are able to grow.
Competitive pricing: The Easy Jet company have to set competitive price for keeping the
charges priced among business levels highly developed, as UAE market is developing with
high competitiveness where there are various new companies and brands coming up within
global business scenario. Competitive pricing will not only focus for technically keeping
wide developed services among company standards and will also bring on more consumers
from worldwide levels where there are wide demands coming up within travel airline
choices. Competitive price promotion is highly effective for bringing on new levels of
progression among new rational paradigms which will enable Easy Jet for gaining new
business development strategies and also higher profit rates within revenue for long run (Qi,
Chan, Hu and Li, 2020).
Value based pricing: Setting price based on consumes believes where company aims to sell
products based on value and services which are offered among global market scenario,
where Easy jet company have to keep dynamic goals and pricing strategies framed as per
choices. The value based pricing is widely one of the most important parameter where
consumers have to focus onto keeping new goals framed as per new competitive demands
which will also develop new profitability goals for gaining new strong place among global
business scenario. The value based pricing is not only adaptively important for bringing on
new consumer growth, keenly focus for gaining on new determinants which will enable Easy
Jet for business operations and higher goodwill formulation.
Strategies to improve long term profitability of firm
Easy Jet company will have to build on new strategies for developing wide scope and
new fundamental profits within long run through which new market position can be formed
within competitive UAE market where business opportunities are not only vast but also
widely exploitive growing (Santoso. and Santasyacitta, 2020).

 The easy jet company for bringing on long term profitability within business scenario
have to develop dynamic business goals and new determinants of technical structure
of goals through which consumers experience vast vividness among the services. Easy
jet company will also have to strategically focus on keenly programming innovation
among the various airline services and determine new consumer expansion goals
where the company shall aim to provide competitive fundamental profit paradigms
and also gain functional strength for gaining new levels of strong synergy of
innovation along with technical progression.
 The Easy Jet company shall also aim to effectively aim for gaining new levels of
social media advertising with new digital marketing service that shall also effectively
reach new progression levels with new determinants of functional strength. Easy jet
will be able to gain new profitability services with building on new services with
higher innovation, new work progression and also focus on training employees with
new skills to serve consumers better (Mostafiz, Sambasivan and Goh, 2019).
CONCLUSION
The report can be concluded with wide explanation on various factors where Easy Jet
will be able to develop new market position into UAE country where global competitive
levels are vastly exploring bringing on wide synergy of innovation and consumer market
share growth. This part of report also concludes factors and various strategies through which
Easy jet will be able to develop keen position of goodwill, consumers market growth and
technically advanced parameters.
REFRENCES (PROJECT 1)
Boosks and journals
Beugelsdijk, S., Ambos, B. and Nell, P. C., 2020. Conceptualizing and measuring distance in
international business research: Recurring questions and best practice
guidelines. In Research Methods in International Business (pp. 449-498).
Palgrave Macmillan, Cham.
Cherunilam, F., 2020. International business. PHI Learning Pvt. Ltd..
Li, Y., Zhang, Y.A. and Shi, W., 2020. Navigating geographic and cultural distances in
international expansion: The paradoxical roles of firm size, age, and
ownership. Strategic Management Journal, 41(5), pp.921-949.

Mostafiz, M.I., Sambasivan, M. and Goh, S.K., 2019. The antecedents and the outcomes of
foreign market knowledge accumulation–the dynamic managerial capability
perspective. Journal of Business & Industrial Marketing.
Qi, X., Chan, J.H., Hu, J. and Li, Y., 2020. Motivations for selecting cross-border e-
commerce as a foreign market entry mode. Industrial Marketing Management.
Santoso, A. L. and Santasyacitta, I.G ., 2020. Ownership Structure and Financial Performance
of Islamic Bank In Indonesia. International Journal of Islamic Economics &
Business Management in Emerging Market (IJIEBMEM), pp.47-62.
Sirimarco, P.H.C. and da Fonseca, L.N.M., 2020. Expansion to foreign markets:
Usaflex. Emerald Emerging Markets Case Studies.
Wu, J. and Ang, S.H., 2020. Network complementaries in the international expansion of
emerging market firms. Journal of World Business, 55(2), p.101045.
PROJECT 2
INTRODUCTION
Prudential Financial
Prudential Financial is one the most known American Fortune global company whose
subsidiaries provide insurance, wide investment management services and other financial
products, services to both retail and commercial clients within 40 countries globally. The
company for entering onto Saudi Arabia have to propagate new innovative business
strategies and develop rational upheaval within the use of technology also for gaining
consumer goodwill, new market paradigms and rational wider scope among global scenario
within business world (Pehrsson, 2019).
The marketing plan
The external competitive market factors are the first component which Prudential
Financial have to focus on for programming out wide synergy of innovative business
strategies through which consumer goodwill into new segments can be developed along with
profitability. Marketing plan will evaluate how new effective standards of wide marketing
practices, evocative strategies are set within wide consumers market of Saudi Arabia where
Prudential finance is developing its new extended services and expansion within business

scenario. Marketing plan will enable to form wide base for competitive growth within
consumer market, gain new levels of competitive goals and also enhance its strengthened
position for developed synergy of innovation. Resources and digital marketing platforms are
highly common within competitive infrastructure of business world where Saudi Arabia
people are known for using new levels of best financial services and higher management
activities through (Fedyshyn, Abramova and Marych, 2019).
VISION:
Prudence finance company having wide business functioning’s within more than 40
countries is one of the most used company by people for various financial management
activities, keenly working towards various loan facilities within business world where people
can effectively use up various services with high quick convenience factors. The company
plans further to extend its business into eastern countries where Saudi Arabia holds dynamic
working opportunities within future competitive business scenario with various new goals,
effective marketing and new end goals.
Aim of marketing plan:
Prudence Finance marketing plan will force to bring on innovative marketing
practices, new end goals of targeting wider audience with competitive marketing
fundamentals through which effective business scenario can be established. Marketing plan
shall be evocatively focusing onto various competitive targets and new rational synergy of
innovations where different goals shall be focused for reaching wider audience segments and
new synergy of effective marketing segments (Cunha Brandão, Faria and Gadekar, 2019).
SMART objectives:
 S: Prudent finance company shall be specifically focusing on various innovative
finance management services and goals formulated to bring on develop marketing
paradigms for bringing on wider technical advanced services.
 M: The company shall be measurably focus onto wide development of cost effective
marketing practices within marketing plan where it shall be focusing to pertain higher
focus and rational strategies to bring on advanced synergy of new goals.
 A: Attainable goals are widely important where prudent financial company shall be
focusing to bring on keen synergy of innovative business practices and rapid keen
synergy of innovation for the long term profitability goals.

 R: All goals developed within the marketing plan by Prudence finance is highly
important for bringing on realistic development among consumers market share
where there are wide competitive growth aspects.
 T: All goals will be targeted into 6 months time period for developing strong place
within Saudi Arabia market of business scenario where Prudence finance company
shall be developing new end goals for using effective marketing practices and new
rational usage for wide synergy of competitive paradigms (Liu, Islam and Pervaiz,
2020).
Market environment in Saudi Arabia
The market environment in Saudi Arabia is vastly competitive and explorative where
there are various new brands and companies expanding their business from overseas market
share for providing vast business functional approaches through which country can be
analyzed as vast developing business space. Saudi Arabia provide wide business platforms
for new companies such as Prudential Finance for bringing on wider segment of advanced
technology among investment services for consumers and innovative business plans through
which profits can be achieved within long run.
 Political factors: Saudi Arabia political situation is highly stable and provide various
working grounds for various companies to bring on flexible working records which
will again bring on more metrics and stable business scenario.
 Economical factors: Saudi Arabia economic situation is highly stable, which can also
be seen from consumer demands and strength within their spending power through
which it can be propagated that Prudential finance will have higher stable positions
within the business scenario.
 Social factors: Saudi Arabia provides high end social grants and developed
parameters where all people are looking upon experiencing high advanced social
factors and paradigms where they can rationally look upon using latest companies
products, services as per financial management services (Wright, 2019).
 Technological factors: Saudi Arabia also have high use of technology within its
living parameters where people are looking upon exploring new technology and
innovation business services with which new goals can be framed.
 Legal factors: Saudi Arabia legal factors are also stable and legally enable new
companies with innovative business services for gaining new competitive place

through which wider paradigms are formed, with which Prudential Finance company
will be able to develop new synergy of innovation.
 Environmental factors: Saudi Arabia has stable environment conditions where new
companies can formulate their new business development and also function with
strong business synergy where they can analyze higher competitive flexible business
decisions.
STP
 Segmenting: Prudential finance have to strategically segment its customers rapidly
within business scenario as per diverse functional standard demands for gaining new
profitable working goals which will also enable to work with rational functional
strengths (Cordesman, 2019).
 Targeting: Prudence Finance by targeting its customers segmented into various
categories have to flexibly work on more dynamic functional standards and goals
through which competitive Saudi Arabia business market can be served. Positioning: Prudence Finance will be able to position itself better when the
business functions are developed as per set competitive business goals for gaining
flexible productive decisions and also to largely be adaptive dynamic business world
where consumers demands are vastly changing.
Sources of risk facing the company
 Competitive factors: Prudence finance faces high risk of competitiveness from
external factors where Saudi Arabia country progressive work culture is one of the
most advanced and various new brands are working towards bringing on advanced
financial management services. Prudence Finance have to bring on innovative
marketing practices with use of new functional standards where people can easily
access to new rational paradigms where there will be various technical levels
governed as per wider functional roles for gaining new functional services.
 High currency value: Prudence Finance company may also develop high risk from
the currency value which is the highest in world, new resources through which
competitive structure will be formally developed onto new standards. Prudence
finance company shall also be focusing on stable price strategies for developing new
end goals for which higher technical advancement shall be attained and also to

develop flexible higher demand for gaining new technical functional standards
(Tolstykh, Shkarupeta and Garin, 2020). Dominant market competitors: Prudence finance company will have to face stiff
competition from various market competitors and financial service agencies where
there are wide patterns of goodwill, which will focus to bring on more extended goals
and flexible working profits.
Overall corporate strategy for pricing promotion.
Prudence finance will be able to develop strong place within industry market share by
developing corporate strategy of price formulation for uniquely placing itself among
consumers which hold the priorities for company.
 Competitive pricing strategy: Prudence finance will use innovative competitive
pricing strategy for all finance services within company , where reasonable pricing
will be focused competitively for placing itself among industry where there are
various c new firms coming in. The bank also will use strong tools to keep control on
price range factor where consumer shall be given high reasonable affordable price
for all services while they use bank online services or physical services.
Strategies to improve long term profitability in new market economy Technology innovation: Prudential Finance have to work on bringing on new
technological innovation within services for financial management among wide
global customers and new rational creative services through which competitive
strength can be inbuilt for future levels. The technology factor is widely becoming
new demand among business world where Prudential Finance will be able to gain new
determinants of competitive roles and also gain new developed synergy of marketing Use of digital media services: Prudential Finance will have to use digital media
platforms and build apps for reaching wider audience segments among consumers
where Saudi Arabia business environment is highly demanding for people to use
digital platforms for financial exchange and activities (Al-Shargie and Ahmed, 2019).
Marketing Mix factors:
Prudential Finance company will be able to develop strong marketing by propagating
innovative use of marketing mix factors which are as follows:

 Price: The Prudential finance company have to fix a competitive price range for all
services and gain strong fundamental presentation on various market positions which
will enable to serve customers effectively with best services. People: Prudential finance need to train all management employees to serve
customers advanced with new innovation services, keen progression and gain new
determinants which will enable to bring on wider scale services (Rajini,
Ramamoorthy and Niveditha,2020). Product: The Prudential finance products and services have to be strategically
advanced and highly innovative for bringing on new rational synergy of long term
goals of profits and consumer satisfactory products through which goodwill and wide
reach is formed.
 Promotion: The Prudential finance has to actively promote financial activities
services and goals where company is progressively working for expansion into Saudi
Arabia country which holds wide scope for large new customer segments.
Monitoring and evaluation:
The Prudential finance company for monitoring and evaluation of various new
innovation and use of technological advancement brought up among business levels have
to use latest new data monitoring and goggle analytics to keep strong evaluation of how
people preferences are varying. There is wide scope where competitive structure is there
which develops on new standards of effective infrastructure through which monitoring
and evaluation is done (McGahey, 2019). Prudential finance company for strengthening
its place among business avenues for higher innovative finance management services and
goals where wide structure decisions are there have to competitively develop new end
goals and use effective monitoring metrics with which efficiency is established.
CONCLSUION
This part of report in detail concludes various parameters of an effective innovative
marketing plan for Prudence Finance company for gaining new business scenario within
Saudia Arabia which holds wide competitive business place, new leveraging goals and wider
technical advancement where customers are also looking for new synergy of productive
expansion into new segments of customers.

REFRENCES (PROJECT 2)
Books and journals
Al-Shargie, F. and Ahmed, E., 2019. The Prosperity of UAE.
Cordesman, A. H., 2019. Saudi Arabia: Guarding the desert kingdom. Routledge.
da Cunha Brandão, A. M. P., Faria, I. and Gadekar, M., 2019. Is Social Media a Passport to
SMEs’ Foreign Market Entry. Scientific Annals of Economics and
Business, 66(2), pp.253-265.
Fedyshyn, M.F., Abramova, A.S., and Marych, M.G., 2019. Management Harvey, M., 2019.
Impact of Financial Education Mandates on Younger Consumers' Use of
Alternative Financial Services. Journal of Consumer Affairs, 53(3), pp.731-
769.
Liu, H., Islam, M. A., and Pervaiz, K., 2020. Does financial deepening attract foreign direct
investment? Fresh evidence from panel threshold analysis. Research in
International Business and Finance, 53, p.101198.
McGahey, R., 2019. Financial services, financial centers: public policy and the competition
for markets, firms, and jobs. Routledge.
Pehrsson, A., 2019. When are innovativeness and responsiveness effective in a foreign
market?. Journal of International Entrepreneurship, 17(1), pp.19-40.
Rajini, N.S., Ramamoorthy, S., and Niveditha, V.R., 2020. Reliability of Cloud Services
Provided To Non-Banking Financial Institutions. International Journal of
Control and Automation, 13(2s), pp.165-172165.
Tolstykh, T. O., Shkarupeta, E.V., and Garin, A. P., 2020. Scenarios for the Development of
Industrial Complexes in the Digital Economy. In Growth Poles of the Global
Economy: Emergence, Changes and Future Perspectives (pp. 1255-1261).
Springer, Cham.

Wright, S., 2019. The Political Economy of the Gulf Divide. In Divided Gulf (pp. 145-159).
Palgrave Macmillan, Singapore.