Forest of Arden Hotel & Country Club: Business Strategy Presentation

This presentation provides a detailed overview of the Forest of Arden Hotel & Country Club, discussing its background, types of operations, menu and products, marketing influences, and health and safety measures. The hotel, operated by the Marriott Hotel group, is located in England and offers various services including golf courses and spa services. The presentation highlights the hotel's strategies to increase market share, including providing both business and leisure services, offering diverse food and beverage options, and implementing effective marketing strategies such as discounts and golf tournament marketing. The importance of health and safety training for employees is also emphasized. The presentation concludes by stressing the importance of a customer-oriented approach in the hospitality industry to increase market share and profit margins, and references several academic sources to support the analysis.

FOREST OF ARDEN
HOTEL & COUNTRY
CLUB

TABLE OF CONTENT
 INTRODUCTION
 BACKGROUND
 TYPES OF OPERATIONS
 MENU AND PRODUCTS
 INFLUENCE OF MARKETING
 HEALTH AND SAFETY
 CONCLUSION
 REFERENCES

INTRODUCTION
 Globalization has increased the potential of hospitality
industry with the increase in demand of tourism and change
in customers needs and wants to increase satisfaction
effectively.
 This presentation provides a brief information about all the
resources of which help forest of Arden hotel and country
club which focuses on customer satisfaction and high
quality services.

Background of Forest of Arden Hotel and Country Club
 Forest of Arden hotel and country club is hotel and country club
which is located in England and it is operated by Marriott Hotel
group.
 The property is located four miles away from the city and also
have golf courses for the guests which were also used in English
open for four consecutive years.
 Hotel provides high quality spa services. This property 10000
acres in the traditional and modern integration of the culture to
provide better quality of experiences to customers and improve
their satisfaction level effectively

Types of Operations
 The Forest of Arden Hotel and country club has adopted different
premium services to increase its market share and compete in market
effectively.
 This also help the hotel to gain better profit margins. Hotel provides
both business and leisure services at the same time to increase the
satisfaction of the customers effectively.
 Hotel also provides authentic spa techniques to guests which helps to
relax them with various types of activities like body scrub, massage
with different oils and also provides better opportunities for guests to
visit the natural habitat around the property which helps to increase
their experiences.

Menu and Products
 Forest of Arden Hotel and Country club provides the menu for their
customers which have different variety of food and beverages products
to serve.
 This menu is designed by the chef of kitchen department with the help
of purchase department to analyses the prices of the dishes to increase
the profit margins effectively.
 Menu offers different seasonal types of food according to the season to
increase the quality of food and also reduce the cost of raw material.
 The menu of the hotel is designed in consideration with the needs and
wants of customers to increase their satisfaction.

Influence of Marketing
 Forest of Arden Hotel and Country club analyses all the essential factors which helps to
increase the satisfaction of the customers and make them loyal by effective marketing.
Hotel provides discounts and offers to customers.
 Golf tournament marketing help to increase the brand value of the hotel to attract more
customers and increase the potential to increase profit margins effectively.
 Arden hotel is also a affiliation with Marriott hotel group which increases its brand value
and quality standards to provide better satisfaction to customers and improve the
efficiency to retain them effectively.

Health and Safety
 Arden hotel provides range of activities and high quality services to their customers.
 It is also very essential for the hotel to provide effective training and knowledge to their
employees about health and safety techniques of their customers to increase their
satisfaction effectively.
 it is also very essential for Arden Hotel to adopt all the health and safety equipment
according to norms and regulations of the government in case of any emergencies.

CONCLUSION
 This presentation concludes that it is very essential for hospitality industry to be
customer oriented in order to increase market share and profit margins to attain core
competency effectively.
 Presentation provided information about different operational activities which helps to
increase customer satisfaction to make them loyal to the hotel.