Forever Jeans: Comprehensive Market Analysis and Performance Review

This report provides a comprehensive market analysis of Forever Jeans, a multinational fashion company. It begins with a market audit, utilizing a SWOT analysis to assess the company's strengths, weaknesses, opportunities, and threats. The report then delves into Forever Jeans' brand positioning and target market, highlighting its slogans and approach to different consumer segments. Key performance indicators (KPIs), such as sales and social media engagement, are examined to evaluate the company's performance. The report also reviews the company's financial performance, noting recent losses and decreasing market share. Finally, the report references relevant academic sources to support its analysis. This analysis aims to provide insights into Forever Jeans' market strategy, competitive landscape, and overall performance within the fashion industry.

FOREVER JEANS
Making a Statement has
never been easier

Forever Jeans
 Forever Jeans is a multinational fashion company dealing in both men and women
wear.
 There are various products that are developed and sold by Forever Jeans but some of
the main products developed and sold by the organization are as follows:
 Jeans
 T-shirts
 Dresses
 Jackets

Market Audit
 Market Audit can be defined as Comprehensive, systematic analysis and interpretation
of business marketing environment, its goals, strategies, objectives etc.
 Here, SWOT analysis of Forever Jeans Organization will be done in order to
understand Strength, weakness, opportunities and threats of Forever Jeans.
Strengths
• Global icon
• Top fashion company
Weaknesses
• Tough competition
• Lower customer reviews
Opportunities
• Consistent customer Growth
• Lack of Green Manufacturing
Technology
Threats
• Increased competition
• Market penetration

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Strengths:
 Forever Jeans is one of the recognized organization in
fashion organizations. They specifically has a separate
online page that provide clothes to everyone who
needs.

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Weaknesses:
 They have tough competition within their sector. They need to focus on enhancing their
overall quality and provide their customers with various kinds of price benefits in order
to attract their customers
 Products of Forever Jeans have quality products but their customer reviews are not food
because of which their brand image is getting affected.

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Opportunities:
 Forever Jeans can focus on using power of internet to enhance their team and customer
base, they can also focus on forming new alliance in order to expand their business.
 Forever Jeans does not use green technology. They are yet to launch eco-friendly
products. This usage of green technology can also help them to enhance their overall
business.

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Threats:
 Today Forever Jeans is facing threats from various of their competitors as most of the
organizations today are focusing on using advanced use of clothes.
 Forever Jeans either require to introduce new manufacturing technology or revise their
pricing policy.
 There has been drastic change within market penetration by other brands especially in
Clothes market which is affecting their global share.

Brand position and Target market
 Forever Jeans provides high quality products to their customers.
 Target market of Forever Jeans is not specific. They does not target single market but
focuses on expanding their overall consumer market.
 They target their market and reach them with the help of advertisements.

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Brand Slogan
Making A Statement has never been easier
For Men-True Style never dies
 Forever Unique focuses on providing products that are
creative and catches everyone’s eyes. They focusses on a
fact that their customers should feel free to wear what
they want to. A person should decide what they are and
how they want to express themselves with their dressing.
For Women-Quality meets style
 Forever Unique focuses on producing Women clothes that
inspire their customers. They product quality products
where women can feel free to embrace their own style.

Mission Statement
 Forever Jeans Ignited personal computer revolution in 1970’s and today they are
leading fashion innovators in this industry.
 Mission Statement- “Forever Jeans is committed to bring the best personal comfort
experience to everyone who offers.”

Key performance indicator
 Forever Jeans judge their performance mostly on the basis of:
 Increase in percentage of sales
 Increase in twitter followers
 Increase in Facebook likes