Formal Communication Plan Proposal within Community Sector Service

This report presents a formal communication plan proposal for Uni-multi Care, a community sector service, focusing on leveraging digital media to enhance communication with employees and stakeholders. The proposal outlines objectives, identifies communication needs, and incorporates promotional activities using various digital channels. It details the formulation of the plan, resource and budget requirements, and potential impacts on competitors and stakeholders. Responsibilities are assigned, and evaluation strategies are discussed, including surveys and benchmarking. The report emphasizes the use of authentic and legal frameworks for effective communication, promoting formal speech and ensuring content is appropriate. The budget is estimated at $300, covering IT support, website design, graphics, and security. The plan aims to improve relationships, engage staff, and sustain competition in a healthy environment. References to relevant books and journals support the strategies. The report is a valuable resource for understanding and implementing effective communication strategies within the community sector.

TOPIC - FORMAL COMMUNICATION PLAN PROPOSAL WITHIN
COMMUNITY SECTOR SERVICE FOR EMPLOYEES AND OTHERS
OUTLINING STRATEGY USING DIGITAL MEDIA

TABLE OF CONTENTS
Objectives of Uni-multi care organisation.............................................................................3
Identifying needs....................................................................................................................3
Incorporating promotional and communication activities into the plan.................................3
Formulation of plan to attain needs and objectives................................................................4
Resource and budget requirements.........................................................................................4
Impacts on competitors and stakeholders...............................................................................5
Responsibilities.......................................................................................................................5
Evaluation of the strategy.......................................................................................................5
REFERENCES................................................................................................................................6

Objectives of Uni-multi care organisation
 To identify the methods, techniques and tools to establish a communication network for
effective employees' engagement.
 To develop policies and guidelines while adopting written communication when dealing
with prospective clients using digital media.
 To establish a strengthened networking to foster the relationships with cooperation and
support
Identifying needs
 Employees must be provided with an approachable, transparent and reliable
communication channels such as one-on-one contact, organising sessions for better
interactivity between staff to ensure the delivery of messages with measurable outcomes.
 Alongside, implementing changes in the user-interface and use of exclusive automated
chatbots on their website for clients would be useful in maintaining the relationships.
 Such integrated frameworks to discuss their ideas or doubts under a legal framework
(Eldredge and et.al., 2016).
 Alongside, such channels must be provided with a platform to promote about
organisation's objectives, latest updates and upcoming events to their clients in direct and
systematic manner using different multi-media channels.
Incorporating promotional and communication activities into the plan
This will give insights on using several media channels and social networks for enhanced
connectivity. It comprises tools, techniques and methods to fulfil the expectations of targeted
audience. Along-with, advertising and direct contacting for the needy and prospective clients will
be incorporated regarding the upcoming products or services. Such designing for improved
written communication must be in sync with the available resources to optimize the cost
effectiveness. There are few parameters that must be incorporated such as delivery of the
messages in more clear and concise manner, authentic and unambiguous content, using good
language and formal speech, reaching the audience in faster mediums and lasting impression.
This will be achieved by applying activities such as competitions to evaluate content writing
skills, forming blogs,

Formulation of plan to attain needs and objectives
Uni-multi care organization is active in formulating campaigns, events etc. for
conducting their community services thus, they must use all digital media platforms to send the
message (Posavac, 2015).Thus, they must try to set guidelines to achieve the desired purpose by
mapping the stages of its development.
The following are the guidelines to be formulated while planning the strategic communication
proposal:
 The use of materials will be in compliance with the specified instructions laid by the
regulatory bodies working in this sector.
 Also, the social networking companies like Facebook, Twitter etc. will collaborate with
this organisation's legal instructions to avoid any discrimination on the basis of religion,
ethics, age, gender and colour
 There will be use of authentic framework for effective communication between several
channels.
 It will emphasis on promoting the formal speech in English to conduct work related tasks
with enhanced effectiveness.
 There will be surveillance in terms of content must be legal and factually appropriate
which should be devoid of any offence, abuse or threat.
Resource and budget requirements
Resources include the total number of volunteers required along-with careful planning of
materials, networking tools, software etc. to implement this effectively. The budget must be
fixed at three Hundred Australian Dollars approximately.
Requirements Estimations for Expenditures
IT team with Support staff $50
Website design and developers $100
Graphics and images $50

Security certification $25
Equipments $35
Miscellaneous $40
TOTAL $300
Impacts on competitors and stakeholders
With establishing such integrated communication plan, stakeholders and competitors will
be easy to manage their clients' and engage their staff in better ways. However, their competitors
might be at vulnerable state as quality of services might deviate their customer-base.
Nonetheless, it will help in establishing relationships with their stakeholders to sustain the
competition in healthy environment and for the welfare of the society on the whole.
Responsibilities
In order to design this action plan, the managers will allocate the resources and capital on
the basis of proposal; CTO along-with the technical team will establish a secure and safe
networking and server to safeguard their framework and informations systems. Lastly the
Department Heads together with the upper level management will lay out this plan at operational
level to meet the requirements.
Evaluation of the strategy
This section involves filling up forms, taking surveys from both employees and clients to
take their suggestions and opinions in constructive manner (Bardsley and et.al., 2013).
Moreover, benchmarking and review-systems will also be considered.

REFERENCES
Books and Journals
Bardsley, M. and et.al., 2013. Evaluating integrated and community-based care. London:
Nuffield Trust.
Eldredge, L.K.B. and et.al., 2016. Planning health promotion programs: an intervention
mapping approach. John Wiley & Sons.
Posavac, E.J., 2015. Program evaluation: Methods and case studies. Routledge.