Reflection on Personal Learning: Business Research Methods Module

This report presents a student's reflection on their learning journey within a business research methods module. The reflection covers various aspects of research methodologies, including quantitative and qualitative analysis techniques. The student highlights the importance of these methods, particularly in the context of business decision-making and academic research. The report emphasizes the significance of quantitative analysis, specifically the use of surveys and data analysis, and also acknowledges the value of qualitative research. Furthermore, the student discusses the broader implications of research skills in both professional and academic settings, emphasizing the need for continuous research and effective brainstorming. The report concludes with a summary of the key learning outcomes and experiences from the module.

FORMATIVE
ASSESSMENT
REFLECTION ON
PERSONAL LEARNING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

MAIN BODY
With the study of the research methods for business I was able to increase my learning
relating to the different research methods used within the business. With an analysis of this
module I learnt that the business exists in external environment and for the effective working it is
very essential that the effective research is being undertaken (Quinlan and et.al., 2019). The
reason underlying this fact is that if the effective research will not be undertaken then the
company will not be able to gather knowledge relating to the present trains going among the
consumers. Thus as a result of this the consumer will not be buying the product and services of
the company. With an analysis of this subject evaluated the fact that there are different research
methods which can be undertaken by the business in order to conduct the research.
In accordance to this the most important and effective method of research I learnt was the
quantitative analysis and survey. The reason underlying this fact is that I'm under this method a
survey was conducted with help of the equation app which can be either open ended or closed
ended. For this the data is being converted within the numeric information and then that numeric
information is being analysed effectively. This provides more logical sense in taking effective
decisions for the success of the business. In addition to this I learnt that other than this the
qualitative research can also be helpful in analysing the data. The reason pertaining to this fact is
that term under the qualitative research the use of non numeric information is undertaken. Hence
here only the beliefs, perception and attitude of the people are being studied and is in descriptive
form.
Furthermore, with help of the valuation of the subject I learnt that the effective research is
very essential not even in professional world but also in academic life as well. The reason
pertaining to this factor that if within the academic field is well the person does not do effective
research than they will not be able to find proper base for the study. Similarly within business
continuous research is very essential in order to get successful (Yeomans, 2017). From this I also
learnt that effective research skill is very essential to be possessed by every person working
within the corporate world. The reason underlying this factors that within the corporate world
research is the key to success. This is pertaining to the fact that in case a person need to find a
job then they have to do research. In addition to this for sustaining the job as well the proper and
effective research is very essential and important for success.

Hence in the end it can be stated that with the help of this module there was good
personal learning and experience relating to the research methods used for business. It was also
evaluated that the use of effective brainstorming is also very essential for the proper and
effective research. The reason behind this fact is that with brainstorming the people discuss
together and are in proper position to decide that how to conduct the research (Ghauri, Grønhaug
and Strange, 2020).

REFERENCES
Books and Journals
Ghauri, P., Grønhaug, K. and Strange, R., 2020. Research methods in business studies.
Cambridge University Press.
Quinlan, C., Babin, B., Carr, J. and Griffin, M., 2019. Business research methods. South Western
Cengage.
Yeomans, L., 2017. Qualitative methods in business research.