Evaluating Effectiveness: 'Tips From Former Smokers' Campaign Analysis

This presentation provides a comprehensive analysis of the 'Tips From Former Smokers' campaign, a public health initiative aimed at reducing smoking rates. It examines the campaign's objectives, which include raising awareness about the negative impacts of smoking, encouraging smokers to quit, and reducing youth smoking rates through various strategies like increased tobacco taxes and advertising bans. The presentation identifies the target groups as young adults aged 18-54 and families affected by second-hand smoke. It highlights the campaign's success factors, such as educating smokers about health risks, providing free cessation assistance, and using persuasive tactics like sharing success stories and statistical data. The analysis also suggests potential improvements, such as addressing the negative effects of drinking and offering free healthcare facilities for smokers seeking to quit. The presentation concludes that smoking is a harmful habit that can be overcome with proper guidance and strong willpower.

QUIT SMOKING CAMPAIGN

Why did you choose the campaign?
Smoking is one of the most habitual illness
among the people.
It basically targets youngsters between the
age group of 18 to 54 years.
To educate people regarding the negative
effects of smoking (CDC, 2015).
Such effects of smoking are preventable by
helping the people to quit.

What are the objectives of the campaign?
To build public awareness about the negative
impacts of smoking.
By providing exposure to the damage causes
through passive or second hand smoking.
By encouraging smokers to quit smoking.
By providing free assistance to smokers to
quit smoking.

The objective of the campaign to reduce
youth smoking.
By increase in the tobacco tax with an aim to
decrease tobacco consumption (Jamal, et al
2017).
To initiate ban on the advertisement of
tobacco products.
To provide warning signs on tobacco
products.

What is the overarching message of
the campaign?
To inform the smokers about the long term
health effects of smoking.
By providing real time statistical data on the
smokers.
By providing tips and stories from the former
smokers.
Assistance provided by the campaign which
help smokers to quit smoking.

By encouraging the smokers to quit smoking.
By providing toll free helpline for smokers to
quit smoking.
By providing data about the number of
smokers which were benefitted through this
campaign.

What is the target group?
There are two target groups of the campaign:
Youngsters between the age of 18 to 54 years
who has the habit of smoking.
The families of the smokers whose health has
been affected due to second hand or passive
smoking.

What made the campaign so successful/effective?
The campaign educated the smokers
regarding the negative effects of smoking.
The campaign encouraged smokers to quit
smoking (Youtube, 2014).
The campaign provided free assistance for
the smokers to quit smoking.
To educate smokers about the effects of
passive or second hand smoking.

What persuasion strategies and
tactics were used?
Smokers were informed about various
diseases caused by smoking.
By providing free assistance to the smokers.
By providing the success stories of former
smokers.
By providing statistical information
regarding the person who quit smoking.

What could be done better
The campaign should also have focused upon
the negative effects of drinking also.
It should also focus upon free healthcare
facilities to the smokers who want to quit
smoking (Youtube, 2014).

Conclusion
Smoking causes cancer
Its harmful and contagious habit
One must get himself away to avoid the
worse consequences
Smoking can be quit if proper guidance and
the will is strong enough

References
CDC, (2015). Outbreaks. Retrieved from
https://www.cdc.gov/tobacco/campaign/tips/index.html
Jamal, A., Gentzke, A., Hu, S. S., Cullen, K. A., Apelberg, B. J.,
Homa, D. M., & King, B. A. (2017). Tobacco use among middle
and high school students—United States, 2011–2016. MMWR.
Morbidity and mortality weekly report, 66(23), 597.
Shafer, P. R., Davis, K. C., Patel, D., Rodes, R., & Beistle, D.
(2016). Association between media dose, ad tagging, and
changes in web traffic for a national tobacco education
campaign: a market-level longitudinal study. Journal of
medical Internet research, 18(2), e39.
Youtube, (2014). Tips from Former Smokers - Cessation
TipsAd. Retrieved from
https://www.cdc.gov/tobacco/campaign/tips/index.html