Research Report: How Formula One Fans Choose Which F1 Team to Support

This report investigates the factors influencing Formula One fans' team selection using a quantitative research methodology. The study employs a questionnaire-based survey of 270 UK-based F1 fans to gather primary data, which is then analyzed using SPSS software. The research aims to determine the key brand personality traits that drive fan loyalty and support. Secondary data is collected through literature review, utilizing published articles, journals, and books. The report adopts a deductive research approach and positivism philosophy to interpret the collected data and draw conclusions about customer behavior in the context of Formula One. Ethical considerations, including obtaining prior consent from participants and protecting personal data, are emphasized throughout the research process. The findings contribute to understanding fan engagement and brand loyalty within the Formula One industry.

The formula one industry How Do Formula
One Fans choose which F1 Team to support

Table of Contents
INTRODUCTION......................................................................................................................3
Aim.........................................................................................................................................3
Research methods ..................................................................................................................3
Explanation of method chosen...............................................................................................4
Data analysis...........................................................................................................................4
Data collection........................................................................................................................5
Sampling.................................................................................................................................5
Research approach and Philosophy........................................................................................6
CONCLUSION .........................................................................................................................6
REFERENCES...........................................................................................................................7

Research methodology
INTRODUCTION
Research methodology is the specific procedure or technique which is used to
determine, select and analyze information related topic. In the same, in this dissertation this
section allow reader to critically evaluate study’s overall validity and reliability. Hence, there
are many parts through which the researcher determines the best method in order to meet the
define aim.
Aim
To determine how formula 1 fans, select F1 teams which they want to support in
competition. A study on Formula one industry.
As the research is focused upon both primary and secondary data collection method
and for that researcher should ensure that all the ethical principles complied. Hence, it is
necessary for the researcher to communicate the aim and objective in better manner which in
turn assist to answer the research question.
Research methods
It is the strategy or technique which is utilized in collection of data for determine the
new information or generate better understanding of a topic. There are different tools which
assist for data collection. Such that qualitative, quantitative and mixed method.
Under qualitative study, data is obtained by researcher from first handed with the help
of survey questionnaire. This method assists the researcher to understand the social reality.
Therefore, it is design in such a manner that helps to reveal the trait personality as well as
perception of target audience with regards to a specific topic. Another type is quantitative
research method which is relies upon number and facts (Mohajan, 2018). Hence, it is a
process of collecting and analyzing the numerical data and it is used to find the pattern and
average which in turn assist to test causal relationship in order to generalize the results to
wider population. This type of methods are involved as a data relates to close ended
information. Hence study can be made which involve more subjects and enable more
generalization of results. Third type is mixed method which is a mixture of qualitative and
quantitative study within a single investigation. Under this type of research, the researcher
will also analyze both qualitative as well as quantitative data along with both open and closed
ended data in order to response the research question. With the help of this type of research

method, the researcher will understand the contradiction between quantitative result and
qualitative findings (Dodds and Hess, 2020). Thus, it is easy to find out point of view of
respondents that also ensure that study findings are grouped in participant’s experience. Thus,
it is a rigorous procedure for both qualitative and quantitative methods.
Explanation of method chosen
From all of the research methods, quantitative method has been selected in which
questionnaire is designed because it will be beneficial for investigator as information is
collected by quantitative. With the help of quantitative method, researcher will gather
statement of facts because it is more reliable and trustworthy. Moreover, this method is also
assist to determine different formula one team and their brand personality for making loyal
supporters (Zangirolami-Raimundo, Echeimberg and Leone, 2018). It is so because
researcher gain in-depth understanding and corroboration that helps to determine the answer
of researcher. So, investigator also wants to generalize the findings from quantitative research
and it is more suitable method as compared to other, because it provide a better way of
testing hypothesis.
Data analysis
Data analysis is the process of transforming information to discover useful
information for business decision- making. Through this, researcher is extract useful
information from data which in turn help to make valid decision for the company. Similarly,
researcher uses questionnaire that assists to examine the perception of each respondents and
present the entire findings in systematic manner as well. Hence, the researcher generate the
findings through SPSS software in which statistical analysis has been performed. Also,
through this process, investigator uses analytical and logical reasoning to gain information
from data (Ørngreen and Levinsen, 2017). Therefore, this in turn interpret the results in best
manner which further assist to attain the results i.e. to understand the right brand personalities
which result to determine the customer feeling. Hence, through data analysis, all the results
and findings are interpreted in better manner which in turn generate the best outcome and
conduct the study in more precise manner. Also this in turn assist to test the hypothesis so
that effective results has been generated.
Data collection
It is the method of gathering and collecting the information that in turn assist to
generate the best outcome. Therefore, it is process that enable one to answer stated research

question and evaluate the outcome which in turn improve the results. There are two types of
data collection such that primary and secondary, these both methods are adopted by the
researcher in order to determine how formula 1 Fans support in competition.
Such that under primary data in which the researcher design questionnaire in which
questions are asked to the selected respondents. Questions are uploaded in Survey Monkey
website so that all the respondents are easily fill the answers. The advantage of using online
surveys is such that it is low cost effective method as compared to other and more convenient
as well. In addition to this, respondents provide answers very easily and frequently but the
chances of survey fraud is high and that is why, most of the scholar did not use online survey
methods. On the other side, the biggest disadvantage of using this method is such that due to
poorly chosen distribution channels may also lead to biased data and the chances of
engagement of selected participants is also very low. Through this method, the researcher
conducts research in better manner and generate valid results as well (Ulmer, 2017).
Moreover, this is more reliable and valid method through which the reader is able to answer
the research question and also determine right brand personalities that can result in the
customers feeling to determine which team is relevant and remaining loyal to it. Apart from
this, secondary data collection methods have been adopted by the investigator which are used
under literature review section. In this, the researcher uses latest published articles, journals
and books that assist to meet the define aim. Moreover, this method helps to generate the best
outcome with regards to brand personality traits with respect of Formula one. So, it is
analysed that with the help of both data collection methods, scholar tries to generate the best
outcome and examine how formula support in competition. Also, both primary and secondary
data collection method are reliable and support study to conduct valid results without any
bias.
Sampling
It is the process which is used in statistical analysis through which a predetermined
number of observation are taken from a population in order to gain bets results, this
methodology is used to sample from a large population which is further depend upon the type
of analysis which is being performed, but it is also assist the determine the views of people
that support the research aim and objectives. There are two types of sampling method used by
the researcher such that probability and non-probability.

Probability sampling is the technique in which researcher chooses sample from a large
population using random selection method. Whereas, non- probability sampling where odds
of any member being selected for a sample which cannot be calculated and it does not relied
on any subjective judgment of a researcher (Basias and Pollalis, 2018). So, by using the
purposive sampling method in which 500 participants are chosen from UK who watch
formula 1 in which 270 respondents are selected as a sample size randomly. All the
participants are above 18 and over with a basic consensus where household income does not
consider. Moreover, it is also examined that by using this method, the researcher also collects
initial data and with the help of views of selected respondents it is easy for the investigator to
examine the results and answer all the research questions as well. Therefore, it is the best way
through which all the data is interpreted in better manner which in turn assist the valid
outcome without any bias.
Research Approach and Philosophy
As the research methods, the researcher adopted deductive research approach in
which started with a set of observations and this in turn leads to move from specific
experience to a general set of propositions. In the same way, for current study researcher also
developed theory that assists to meet the define aim and conduct the entire research in better
manner. Also, it is examined that among all types, Positivism research philosophy has been
adopted which interpret the reality into better manner (Ngozwana, 2018). Additionally,
through this method, it is determined that the results and also conduct the research in more
precise manner. Through this method, the investigator researches from general to specific and
this in turn helps to meet the set objectives and also investigate the right brand personality
that can result in the customers feeling to determine which team is relevant and remaining
loyal to it. So, it is analysed that both the method supports the researcher to examine the
results and understand the behaviour of customers by conducting research on Formula one.
Ethics
In addition to this, take prior consent form the participants in order to generate the
best outcome. Also, all the personal data will not be shared with any third party because it is
offense of a Data protection act and this in turn affects the overall results in opposite manner.
CONCLUSION
By summing up above research methodology section it has been concluded that
scholar uses quantitative research method in which both primary and secondary data

collection methods are used. Also, purposive sampling method has been selected in which
270 UK people are selected that assist to generate valid conclusion and results.

REFERENCES
Books and Journals
Basias, N. and Pollalis, Y., 2018. Quantitative and qualitative research in business &
technology: Justifying a suitable research methodology. Review of Integrative Business
and Economics Research. 7. pp.91-105.
Dodds, S. and Hess, A.C., 2020. Adapting research methodology during COVID-19: lessons
for transformative service research. Journal of Service Management.
Mohajan, H.K., 2018. Qualitative research methodology in social sciences and related
subjects. Journal of Economic Development, Environment and People. 7(1). pp.23-48.
Ngozwana, N., 2018. Ethical Dilemmas in Qualitative Research Methodology: Researcher's
Reflections. International Journal of Educational Methodology. 4(1). pp.19-28.
Ørngreen, R. and Levinsen, K., 2017. Workshops as a Research Methodology. Electronic
Journal of E-learning. 15(1). pp.70-81.
Ulmer, J.B., 2017. Posthumanism as research methodology: Inquiry in the
Anthropocene. International Journal of Qualitative Studies in Education. 30(9). pp.832-
848.
Zangirolami-Raimundo, J., Echeimberg, J.D.O. and Leone, C., 2018. Research methodology
topics: Cross-sectional studies. Journal of Human Growth and Development. 28(3).
pp.356-360.