Formulating Strategy: A Presentation on Hungry House Business

This presentation provides a comprehensive overview of Hungry House's business strategy, starting with its mission, vision, objectives, goals, and core competencies. It identifies key elements to consider when formulating a strategic plan, including articulating the mission and vision, identifying stakeholders, scanning the internal and external environments, defining competitive advantage, establishing SMART goals, and determining tactics. The presentation also evaluates the effectiveness of various strategic planning methods such as SWOT analysis, PESTLE analysis, and the BCG matrix, highlighting their roles in assessing the business environment and guiding strategic decision-making for Hungry House. The analysis includes references to support the strategic approaches and frameworks discussed.

Business stratergy

Introduction
The presentation will include the following:
– Mission, Vision, Objectives, Goals and core competencies
of Hungry House company
– Elements that are required to be considered while
Formulating Strategic Plan
– Effectiveness of various method used when formulating
effective plan

Detail about Hungry House Company
Hungry House is the Leading online platform that provides
takeaway food services and food delivery. It has more than
10,000 restaurants. The Hungry house has partnership with the
best restaurants in Britain in order to deliver delicious meal to
its customers. The organisation has the potential to quickly
access to its clients. Customer find easier to browse peer-
reviewed takeaway menus and the company provides platform
to consumers to make online payment. It also provides various
discounts and seasonal offers to their guest.

Mission, Vision, Objectives of Hungry
House company
Objective- The objective of Hungry house is to exceed the
customer expectation by providing them with premium Quality
of foods at reasonable price.
Mission- It wants to provide faster, easier and more fun for their
customer and allow them to discover great and delicious food.
Vision-The vision of the Organisation is to generate wealth for
their employees, families and other stakeholders

Goals and core competencies of
Hungry House company
Goals-The goal of Hungry house is to improve their performance
and quality of product as well as services. The Goals of
employees in The company is to receive maximum orders. The
other goals of the business unit is to gain recognition and to
develop brand image in the market.
Core competencies-The Hungry House in itself have great
competitive strength. This has been supported by the fact that
enterprise was able to establish their position in the market.
The core competencies of the firm is that it has developed
online platform which assist customer in easy searching for
restaurants. The core strength of the business unit lies in its
online presence.

Elements that are required to be
considered while Formulating Strategic
Plan
There are various factors that required to be considered when
formulating plan. These are:
 Articulate Mission and Mission
 Identifying stakeholders
 Scanning internal environment
 Assessing external environment
 Defining competitive advantage
 Establishing Smart goals
 Determining Tactics

Effectiveness of various method used
when formulating effective plan
There are various techniques such as Swot analysis, Pestle
analysis and BCG matrix has been used to formulate plan.
Effectiveness of these techniques are:
Swot analysis- Swot analysis is the effective tool in order to
evaluate situation.
PESTLE analysis-It has been proved as cost effective method
that has helped Hungry House in determining the influence of
external environmental factors on its business operation.
BCG matrix-The aim BCG matrix is to develop map in order to
assist Hungry house in identifying the requirement of strategic
planning and implementation.

BCG MATRIX

PESTLE Analysis

References
Leitner, J., Meissner, H. and Martyna-David, E., 2015. The
Debate About Political Risk: How Corruption, Favoritism and
Institutional Ambiguity Shape Business Strategies in Ukraine.
In EU Crisis and the Role of the Periphery. Springer
International Publishing. pp. 3-19.
Kernbach, S., Eppler, M.J. and Bresciani, S., 2015. The Use of
Visualization in the Communication of Business Strategies An
Experimental Evaluation. International Journal of Business
Communication. 52(2). pp.164-187.

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