Comprehensive Analysis of Fossil Group's Information Systems Portfolio

This project provides a comprehensive analysis of the Fossil Group's information systems (IS) portfolio, focusing on its application for competitive advantage, strategy, and innovation. It examines the IT portfolio, including its capabilities and limitations, particularly in the context of the 'wearables' industry. The project explores organizational changes required for innovation, business processes and models for digitization, including BPM initiatives and BPMN models for online ordering. It also covers corporate systems such as CRM and ERP, product offerings, clientele, and information sharing within the Fossil Group. Furthermore, it addresses challenges faced in developing IS in a competitive digital environment and proposes an organization-wide plan for IS management and development. The analysis includes value chain assessments, process automation, and how IS enhances the quality of operations. The project covers Fossil Group's diverse product line, clientele, and its use of information systems, including features of CRM and ERP systems, brand associations, and information sharing using the PRIDE system, and provides a strategic plan for managing and developing IS. The project analyzes how the Fossil Group uses IT for competitive advantage, innovation and digital transformation in the wearables industry.

Portfolio Workbook
Assessment

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................2
Fossil group- IS for competitive advantage, strategy and innovation.............................................2
IT portfolio of the group..............................................................................................................2
Capabilities of platform or technologies......................................................................................2
Limitations of platform or technologies......................................................................................2
Competitive advantage in the 'wearables' industry based on the IT portfolio.............................2
Organisational changes required to innovate Its wearable lines of products...............................2
Fossil Group- Business processes and Models for Digitisation.......................................................2
BPM initiative for wearable products..........................................................................................2
BPMN model online ordering process for a smart wearable.......................................................2
Value chain, business processes and process architecture...........................................................2
Corporate Systems...........................................................................................................................2
Products and clientele of the Fossil Group. IS used by company including functions and
features. .......................................................................................................................................2
Customer support through CRM..................................................................................................2
How an ERP system can support the company's vendor and other functional area...................2
Brand served by the Fossil Group ...............................................................................................2
Information shared between the Fossil and brand illustrated by PRIDE system.........................2
Challenges faced by the Fossil Group in developing IS in a highly competitive digital
environment.................................................................................................................................2
Design an organisation wide plan to manage and develop IS.....................................................2
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................3

INTRODUCTION
Information systems refers to the hardware and software systems which support
applications of data intensive (Dean, and Dice, 2021). It is a formal as well as socio technical
organisational system which designed to gather, store, process addition to distribute data or
information. It is a software which helps to organise along with analyse data to use it for as a
base of raw material to make effective strategy for innovation. To define the concept of
Information system the selected company is Fossil Group which a Fashion company. It was
established by Tom Kartsotis in 1984 which deals in watches, electronic Wearable and many
more.
This portfolio highlights an integrated theoretical and practical knowledge about IS
Approaches which incorporate business development, strategy, competitive advantage, digital
innovation and decision making. Further, it covers business processes and models for digitisation
as well as corporate systems.
MAIN BODY
Fossil group- IS for competitive advantage, strategy and innovation
IT portfolio of the group
IT Portfolio refers to applications, information technology systems, human resources,
information resources as well as infrastructure in order to developing addition maintaining
information technology system. Fossil Group is an international marketing, design, innovation
and distribution company which creates variety of watches, accessories as well as wearables with
many biggest brand across the world (Doeze Jager‐van Vliet, and et.al 2019). The Fossil Group
has 30000 plus distribution channels across 150 nations, including 450 organisation owned retail
stores. The latest innovation of company is Fossil Group launch hybrid smartwatch technology
by evolution of their products and adding more innovative digital features in their traditional
watches.
Capabilities of platform or technologies
Fossil Group launched and offered Hybrid HR smartwatches which includes many
features like caller ID, text messages, activity tracking, heart rate and many more. The

capabilities of this technology and smartwatches is two week battery life which is very long
lasting, all its features always display on screen, it also includes many other features such as
multiple backgrounds, buttons assignments to set notifications. This helps company to grow their
market share and reach at top of height of success. It is the latest innovation and technology
which includes many beneficial or advanced features such as its display includes track sleep,
heart rate, active minutes, steps calories, remind users for workout, water intake (Liu, and Chua,
2020).
Limitations of platform or technologies
There are various limitations of wearable technology of Fossil Group like their Hybrid
HR smartwatch are very expensive which decline their sales from lower income group people. It
also have health and security risk as sometimes it shows wrong information related to oxygen
level, heart rate due to over heating and it generate radio waves . There are limitations to use this
technology for many people who do not know how to operates smartwatches. Also many
organisation, institute and university do not allow to wear smart watches during examination,
working and learning. Due to many people use it for cheating, fraud and unethical practices.
There are also certain privacy issues regarding data, information and hacking. There are also
many other limitations of wearable technology such as poor data quality, technical difficulties,
fault in designing or poor design and privacy issue.
Competitive advantage in the 'wearables' industry based on the IT portfolio
Wearable industry includes many products like smartwatches, smart clothing, fitness
trackers, body worn camera and medical devices. Fossil Group earn huge success in wearable
industry across the world due to its innovation and better strategies. The company has strong
brand portfolio, and have many valuable resources which helps the them to gain competitive edge
over competitors (Meyer, and Dykes, 2019). The company have highly skilled staff, better
relations with their partners which leads to increase in their productivity, innovation and better
quality designs. The company offer best quality and most innovative Wearable products which is
vary rare in this industry. Also, it operates at large scale and offer variety of products in target
market which is difficult for many company to meet this level. The distribution channel, research
and development program of company is well organised, rare and well conducted which enable
company to enjoy their position in competitive market. The company make new strategy to bring

innovation like Hybrid HR smartwatches in the market in order to attract huge number of
customers and earn competitive advantage.
Organisational changes required to innovate Its wearable lines of products
In order to produce and offer best or innovative wearable products in the market, Fossil
Group and its professional needed to modified their organisational process, culture, method and
plan. As they needed to modified and improved their work culture in order to encourage their
employees to give more efforts and adopt new technology in their working for the achievement
of desired goals (Ortiz, and Costa, 2020). Another changes like they have to change their
working methods and management style in order to give more freedom to employees to take
participation in decision making, planning for better strategy in order to meet customer
expectations. They have to change their production process, traditional style, design of their
wearable products as well as marketing pattern. Professionals of Fossil Group must give more
focus on recent trends, current skills and talent of their employees in order to provide them
training for their better understanding and improved performance. Specialist need to conduct
deep research about digital technology for marketing, advanced machines for production and
learning methods for training to innovate their wearable lines of product and grab big market
share.
Fossil Group- Business processes and Models for Digitisation
The Fossil Group give more focus on developing a digital powerhouse to lead and
transform the company into the future. The company have well skilled and educated employees
which helps them to increase their digital sales by their best performance and innovative ideas
which leads to increase in market share and brand value of company (PP Pieroni, McAloone,
and Pigosso, 2019).
BPM initiative for wearable products
BPM refers to the responsive and time sensitive technology which allows time critical as
well as dynamic organisation processes and procedures to be changed rapidly. Fossil Group use
IoT devices in their current innovation which are beneficial to them in tracking or using data and

many reliable information about recent trends. They use IoT solution in their business activities
to tract the current working progress on wearable products. They employ IoT in their
smartwatches which helps users to get all necessary information about health, work routine and
many other. Business process management is the method to bringing together business process
and IoT data to take many advantage. It is most effective technology by which company can
change their business process which optimise as well as streamline workflows for companies
across a variety of industry. It helps Fossil Group to expand their online business by establishing
new standards for process design, business process modelling, execution, deployment,
optimisation and maintenance. It helps company to reformed their outdated management system,
overcome from communications barriers and other challenges in their online sales process. There
are 5 stages which is used by Fossil Group that is design, model, execute, monitor and optimise
to increase their online sales of their new innovation and smartwatches (Saratchandra, and
Shrestha,2022).
BPMN model online ordering process for a smart wearable
BPMN Model refers to the graphical representation of online business process of Fossil
Group using standard objects. It consists blocks such as Flow objects, connecting objects, swim
lanes, artefacts. The professionals of Fossil Group use this in their online business process in
order to get proper sequence about their business activities as well as data flows required to
complete a process. The main purpose of this model to enhance overall efficiency of business, get
Illustration 1: Steps of BMN life cycle

future opportunities and gain competitive benefits. The management of Fossil Group use this
model to describe the detail information about their past performance to their highly skilled
employees so they get enough detail in order to work on new project efficiently. For the
production of smart watches the company give full details about is process, equipments,
designing, possible challenges and many more to their employees so they increase their
understanding and work according to formulated strategy and design of new smart watches in
order to provide innovative product to large number of customers and gain competitive
advantage. The company use this model to make effective strategies for wearable product then
define to their employees for producing best product by using flow charts and connection arrows,
then evaluate their performance or send them list of issues to correction in order to provide best
product on online platform to meet desired goals (Syed, Barqawi, and Mathiassen, 2019).
Illust
ration 2: Business process model using BPMN

Value chain, business processes and process architecture
Value chain refers to the process and activities which company use to make a valuable
and quality product from start to end. It includes many activities which the professionals of Fossil
Group conducted to produce a best innovative product such as make effective design for their
Hybrid smart watch, production, quality management, marketing, distribution to the potential
customers. It helps them to determine the area where they can reduce their product cost in order
to increase profit margin (Taylor, 2021).
Illustration 3: Value chain
The company use order management system in order to trace the order from customers
also it provides accurate data which is used by staff throughout the process inventory
management as well as fulfilment all stages involving picking online order form customer,
packing it after checking their quality and functioning, shipping it through transportation as well
as tracking it in order to deliver it to customer on time and safely.
Describe the process automation in web application
The process automation contours a system through eliminating human inputs which helps
the Fossil Group in decrease their error in online order as well as increase speed of delivery. By

using this system in their online application and website they can boost quality of their services,
ministering their operations cost addition to simplifies their online business process in order to
increase their wearable product sales. It incorporates people. Staff members, software tools as
well as processes to make automated workflow completely to meet desired goals.
Explain how IS can provide quality of the above mentioned processes
A effective and well established information system helps the Fossil Group to store the necessary
data about employees, customer orders and business process, progress and many more details in
database that simplifies the finding process of data easily. It helps them take better decision about
many crucial topics in order to make best strategy to bring innovation and their online business
operations to take orders form customers and deliver them on time. The automation, that the
company automate their payment methods which helps them to performing whole process of
selling in less time and improve their quality of online services (Troicky, 2020).
Corporate Systems
Products and clientele of the Fossil Group. IS used by company including functions and features.
Fossil Group offers variety of products such as watches, smart gadgets, wearable products,
jewellery, leather products and perfume at large scale. The target customers of Fossil Fossil
Groups is people who are fitness freak, follow recent trends, prefer to buy quality product and
innovative product, professionals, youth and many other who try innovative and advance
technology.
Information system used by management of Fossil Groups in their functions to
systematic flow of working and information as well as to get full data about to add more features
in their Hybrid digital or smart watched. The company used to collect data about recent trends
store them, organise to used in innovation and many business activity as well as distribute is to
employees in order to manage their valuable resources as well as improve efficency.
Customer support through CRM
CRM is termed as customer relationship management is an effort which is taken by Fossil
Group to develop and maintain strong relationships with customers throughout the whole
customer journey form order to deliver the wearable products. It helps them to get full support

from their loyal customer base to launch and achieve new innovation like Hybrid smartwatch. It
start from marketing new product to customers, from taking order to deliver them as well as post
purchase customer services in order to meet their expectation and retain them to achieve success
(Vroegindewey, and Hodbod, 2018).
How an ERP system can support the company's vendor and other functional area
ERP system is stands for enterprise resources planning which is a software which
management of Fossil Group use to manage their daily business activities like purchasing raw
material, accounting, procurement, risk management, project management as well as supply
chain operations. It helps them to allocate their human, financial and other resources for
productive use and connect technologies to interlinked them effectively to achieve desired
objectives.
Fossil group served many brands such as Michale, Relic, Zodiac and many more ijn order
to reach at top in wearable industry.
Information shared between the Fossil and brand illustrated by PRIDE system
PRIDE system refers to the business system which is used by management of Fossil
Group to motivate their employees and improve their efficiency. This is process which includes
5 steps which the company must follow such as provide a positive working environment,
recognise every employees efforts, involve everyone in business process and decision making,
develop their skills by training as well as Evaluate their performance continuously. By using this
they can share information to employees effectively and they understand it bring innovation in
business. By this they can motivate their employees to work with full efforts and increase their
quality of performance to meet expectations of customers and increase their brand value. The
company served many brands to maintain coordination among them they can use PRIDE system
to bring more innovation in wearable industry.
Challenges faced by the Fossil Group in developing IS in a highly competitive digital
environment
`Fossil Group faced many challenges in developing IS in a highly competitive digital
environment such as outdated software and equipment, lack of employees security measures, a

lack of comprehensive solutions, data loss and recovery and many more. Lack of effective
strategy to meet functional and organisational needs. Lack of proper knowledge and skills among
employees to use effectively the information system of company. In competitive digital
environment the company faced many challenges to implement innovative and advanced
Information system to achieve huge success. These challenges are skill gap, multi cloud security
and many other which leads to increase their cost and decline their productivity (Weil, 2020).
Design an organisation wide plan to manage and develop IS
The organisation wide plan to manage and develop Information System are they must
gather all data and define outcomes to make effective information system then management of
Fossil company have to make team of skilled employees. Then they have to define them what
their system need to do and make effective strategy to find right solution to reduce challenges.
Then they must plan effective strategy to develop information system to make sure that they
implemented right technology as per their business infrastructure in order to aligned them with
business process to achieve desired goals effectively.
CONCLUSION
As per above presented information, it has been concluded that information system helps
the company to tract their progress and find many mistakes in order to bring more innovation in
the market. The company can use various model such as BPM, BPNM model to achieve
competitive advantage in digital world. By using value chain and PRIDE system they can easily
allocate their resources in right manner in order to develop better and effective information
system.