Foundation Year Project: Operations Impact & CSR Activities Analysis

This project examines the impact of organizational operations on the environment and the role of Corporate Social Responsibility (CSR) activities in mitigating negative effects. It provides an overview of an organization, its goals, and its past operations, highlighting how these operations contribute to achieving the company's vision. The study emphasizes the importance of sustainability and considers economic, social, and environmental factors. Furthermore, it discusses the impact of events like the COVID-19 pandemic on the tourism sector and how companies like Trailfinders adapt to market challenges through strategies like market penetration and product development. The analysis also touches on the organizational values that support the vision, particularly concerning environmental preservation for future generations through responsible practices.

Overview of
Organization
As the workings of a firm have evolved,
the notion of sustainability has become
increasingly significant. Meeting existing
needs and expectations without
jeopardising result standards is known as
sustainable tourism. The concept of long-
term growth is based on three
fundamental elements: economic, social,
and environmental stability The
Company considers these three elements
when selling items to customers
•Vision of the organisation and
briefly outline the organisational
values that support the vision
•The main vision of the organisation is
to preserve the Earth for new
generations to enjoy. They need to do
this through contributing to the
enjoyment of the areas by both
community and visitors. It is
determined that company mainly
concerned about their activities
(Hamed, Al-Shattarat and Al-Shattarat,
2021).This responsibility encompasses
the economy, ecology, society, and
communities.
•State the plans of the
organisation in terms of
market development and
product development
•In today's world, competition is
fierce in every field. In this
circumstance, it is critical for a
company to make essential goods
or services enhancements.
Competing in the present market
utilizing existing services is no
longer a viable option for
achieving success. The Ansoff
matrix is given below to
understanding the product -
market issues in the area of
Trailfinders:
• Market penetration
•Market development
•Product development
•Diversification
Goals of Organization
Short-Term goals:
•To help consumers in order to earn a
greater profit;
•To improve competitiveness by
raising profitability
•To provide convenient offers so that
company can gain more responses
from the customers and travels.
)
Outline the past operations of the organisation that help to achieve the vision
Outline the past operations of the organisation that help to achieve the vision
I
Impact of operations on the
environment and the CSR activities
of your chosen Organisation
Due to the continuing epidemic, Trailfinders
is now experiencing significant operating
difficulties. The COVID-19 had an impact on
the whole tourism sector, therefore the firm
was impacted as well. They saw a significant
drop in the amount of bookings, lowering the
company's overall revenue and profit
margin. Furthermore, it caused a
disturbance in the supply of raw materials
and other required equipment to maintain
company continuity (Stoian and Gilman,
2017).
At this time, it is critical for every
organization to adhere to the appropriate
sustainable practices. Maintaining a
favorable position in the market is critical. It
is necessary to implement recycled products
that have a good environmental footprint in
order to achieve this goal.
Outline the past operations of
the organisation that help to
achieve the vision
It is determined that, Trailfinders used to offer a
package that included leadership. The company has
developed tremendously since its beginning as a
result of its viable and appealing business approach.
Additionally, the Virgin leadership team's sound
judgments were critical to the company's growth and
success. The company is always on the lookout for
new opportunities, which helps with
commercialization. They also ensure the availability
of high-quality merchandise, which again is crucial
in drawing a substantial percentage of people's
attention. Virgin is a transportation firm that also
provides vacations to its consumers. The group's
most recent growth is Virgin Tour, which offers
clients travel and hotel alternatives (Hsu, 2016).
Foundation Year Research Project
References
Hsu, Y., 2016. A value cocreation strategy model for improving product development
performance. Journal of Business & Industrial Marketing.
Stoian, C. and Gilman, M., 2017. Corporate social responsibility that “pays”: A strategic
approach to CSR for SMEs. Journal of Small Business Management, 55(1), pp.5-31.
Thomé, A.M.T., Scavarda, A., Ceryno, P.S. and Remmen, A., 2016. Sustainable new product
development: a longitudinal review. Clean Technologies and Environmental Policy, 18(7),
Overview of organisationOverview of organisationGoals of your chosen organisationOutline the past operations of the organisation that help to achieve the visionImpact of operations on the environment and the CSR activities of your chosen OrganisationImpact of operations on the environment and the CSR activities of your chosen OrganisationImpact of operations on the environment and the CSR activities of your chosen Organisation