Foundation Year Project: Analysis of Virgin Holidays Operations

This Foundation Year Research Project provides an overview of Virgin Holidays Limited, a Virgin Group-owned company specializing in worldwide holidays. Founded in 1985, the company aims to provide transformative experiences while preserving national heritage. The project highlights the company's goals, including destination development, employment opportunities, and the promotion of responsible and sustainable tourism. It addresses the impact of COVID-19 on Virgin Holidays' operations and discusses future strategies involving the integration of tangible and intangible elements to enhance visitor experiences and promote rural tourism. The research also references sustainable development goals and the importance of localizing these goals within the tourism sector. Desklib offers a range of resources, including past papers and solved assignments, to support students in their academic endeavors.

Overview
Goals
Future operations
Vision
Foundation Year Research Project Present operations
References
• Akhmedova, O.O., 2016. Educational tourism: defining the concept.
• Dube, K. and Nhamo, G., 2020. Sustainable development goals localisation in the tourism sector:
Lessons from Grootbos private nature reserve, South Africa. GeoJournal, pp.1-18.
Past operations
Virgin Holidays Limited is the organisation which
is owned by Virgin Group and it offers holidays
worldwide in the various destination that includes
Canada, Africa, US, India Ocean and Far East. The
company is founded in 1985 after the successful
launch of Virgin Atlantic in June 1984. The
company is headquartered is in Crawley,
England and the seven other United
States. This partnership has new ended
and HIP and they have also acquired the
assets ad brand name of Travel City
Direct From XL Leisure Group that is
being collapsed in
September(Ramazanova and
Bolatbekov, 2018)
• To focus on destination development:.
• To create employment opportunities:
To promote the use of information
technology:.
• To stimulate & develop responsible,
sustainable, and universally
accessible tourism:
Vision of Virgin Holidays tourism company is
to provide the transformative through a liberal
dose of Vitamin Sea and they are having the
ideology places the ocean and it role. At the
same item they are working for preserving the
national heritage. The value of the company is
basically related to making smarter tourism by
which they can innovate and also use the digital
technology can be transformed(Cheer and Lew,
2017). Another value of the company is to have
make tourism more competitive by which every
level in the market and also the investment can
be promoted so that entrepreneurial
development can be seen easily.
Virgin Holidays is associated with effective
management of all the leading and betterment
of tourist destination in such a way which is
also responsible for promoting and also can
over sees the instigated the tourism
destination. As this company is specialised as
the multinational organisation which is serving
to the international borders and is the sole
body of tourism. In the past time, the company
is operating their business which was linked t
the 150 countries members in various
educational institution and the tourism is
linked were added.
The major issue for Virgin Holidays
company is related to facing certain
various aspects in which the
company is facing various issues that
is also managing the certain
operations in the environment. An
organisation is going through various
issues due to the huge impact of
COVID-19 as the company operating
and also got affected by the virus in
high manner.
Virgin Holidays organisation is developing
certain products in the combination of
tangible and intangible elements like
natural and man-made resources. These are
the centre of the destination in that there
are certain attractions which are
developing destinations in marketing mix
and also experience of visitors are
encouraged. An organisation is always
trying to help rural tourism by which they
can added like as angling, rural lifestyle
and agriculture and so on.