Foundation Year Research Project: Virgin Holidays Business Model

This Foundation Year Research Project provides an overview of Virgin Holidays, a part of the Virgin Group, focusing on its business operations and commitment to high-quality services. The project highlights the company's past plans, including its focus on leadership and customer satisfaction, and its present operations, which involve strategies like market penetration and product development. It also addresses the challenges posed by the COVID-19 pandemic and emphasizes the importance of sustainability and CSR activities. The research references various sources to support its analysis of Virgin Holidays' operational strategies and future development plans.

Overview of Organization
For this research, Virgin Holidays
organization is selected which is a part
of the Virgin Group. The main
specialty of this organization is to
offer the high quality services to their
clients and customers.
Organizational Vision
•The organization’s structure is to
maintain the Earth for future
generations to experience. They
want to do this through making a
good contribution to assisting locals
and tourists in enjoying the places.
•This obligation extends to the
economy, the ecosystem, culture,
and community. They have such an
obligation as a travel operator to
safeguard the environment and
support such practices that make the
location great.
Present Operations
•Company is doing various
operations presently so that
company can maintain their regular
business operations. The primary
concern of Virgin Holidays is to
improve the quality of their
products and services so that
company can work specifically in
order to attract the customer.
Manager of the Virgin Holidays
need to prepare the “Product
development plan” which are
discussed below-
Product Development Plan
•Market penetration
•Market development
•Product development
•Diversification:
goals of organization
•The main goal of this organization is to
improve the customer satisfaction level
and also provide effective experience to
their customers and clients so that
company can enhance the profitability.
•This primary goal of this organization
is to target the people and provide the
high quality services in order attract the
customer
•References
•Hsu, Y., 2016. A value cocreation
strategy model for improving product
development performance. Journal of
Business & Industrial Marketing.
•Thomé, A.M.T., Scavarda, A., Ceryno,
P.S. and Remmen, A., 2016. Sustainable
new product development: a longitudinal
review. Clean Technologies and
Environmental Policy, 18(7), pp.2195-
2208.
)
Operational affect on the environment
& CSR activities of the Virgin Holidays
Due to the continuing epidemic, Virgin
Holidays is now experiencing significant
operating difficulties. The COVID-19
pandemic, had an impact on the whole
tourism sector, therefore the firm was
impacted as well. They saw a significant
drop in the amount of bookings, lowering
the company's overall revenue and profit
share. Furthermore, it caused a
disturbance in the supply of raw materials
and some other necessary accessories to
maintain company continuity.
At this time, it is critical for every
organization to adhere to the appropriate
sustainability practices. Maintaining a
favorable reputation in the marketplace is
critical. It is necessary to implement
sustainable methods that have a good
environmental footprint in order to
achieve this goal (Gao, Cui and Cohen,
2021).
Past Plan
Virgin Holidays used to give offer includes
leadership in the beginning. Because of the
feasible and attractive business model, the firm
has grown significantly since its inception.
Furthermore, the Virgin management team's wise
decisions were also crucial for the company's
learning and success. The organization is
continually looking for new chances, which aids
in market expansion. Furthermore, they assure the
provision of high-quality items, which is critical
in attracting the attention of a big number of
people. Virgin is a company that deals with
transport and also offers vacation packages to its
customers. Virgin Tour is the organization's most
recent expansion, providing clients with travel and
lodging options.
Foundation Year Research Project

References
 Fuller, G.W., 2016. New food product development: from
concept to marketplace. CRC Press.
 Gao, F., Cui, S. and Cohen, M., 2021. Performance,
Reliability, or Time‐to‐Market? Innovative Product
Development and the Impact of Government
Regulation. Production and Operations Management, 30(1),
pp.253-275.
 Gouda, S.K., Jonnalagedda, S. and Saranga, H., 2016.
Design for the environment: Impact of regulatory policies
on product development. European Journal of Operational
Research, 248(2), pp.558-570.
 Holmberg, J. and Sandbrook, R., 2019. Sustainable
development: what is to be done?. In Policies for a small
planet (pp. 19-38). Routledge.