Foundations of Business Communication Report

This report discusses sustainable approaches to business strategy, highlighting various examples of corporate social responsibility (CSR) initiatives by micro, small, and corporate businesses. It emphasizes the importance of effective communication in achieving organizational goals and outlines key employability skills necessary for success in the business environment. The report concludes with recommendations for aligning business strategies with sustainability and enhancing CSR efforts.

Foundations of
Business
Communication

Table of Contents
MAIN BODY...................................................................................................................................3
Sustainable approach to business strategy..............................................................................3
Different examples of sustainable strategies. 4
Recommendations to generate strategies for development....................................................5
CSR Approaches used by business..................................................................................................6
Corporate social responsibility...............................................................................................6
CSR by micro businesses.......................................................................................................7
CSR by SMEs.........................................................................................................................7
CSR by corporate businesses..................................................................................................8
CONCLUSION................................................................................................................................9
PART 2..........................................................................................................................................10
REFRENCES.................................................................................................................................13
Books and Journal................................................................................................................13

INTRODUCTION
Communication is a process through which information is shared by sender to receiver.
Business communication means sharing of ideas that helps the organisation to achieve goals and
targets. A proper process is followed by organisations to gain more profits and to make all the
employees understand the job role and responsibilities. Business develops different strategies and
communicates them in organisation so that all the goals and objectives are achieved in time. In
today's time organisations are focusing of society and are indulged in corporate social
responsibility as it helps to reduce the harm that is caused to environment (Allen, 2017). The
report is based on sustainable business strategy and is supported by examples that are used by
various organisations to achieve growth and success. Also there is discussion related to how
different organisations like Micro, Corporate Business and SME are using different approaches
to CSR. It is important and beneficial for an organisation to follow CSR and activity and serve
the environment to create image in the market. At the end of the report there is discussion related
to various employability skills that are required by an individual to perform smoothly in an
organisation and help the organisation to achieve goals and targets.
MAIN BODY
Part 1
Sustainable approach to business strategy
Sustainable approach to business strategy involves that the business organisation who
have established their leading position in the industry must develop sustainable strategies in their
working environment. It means that the workings of the company must be performed in such a
way that they will contribute to the sustainable development. It is necessary that the companies
must establish sustainable goals and for achieving that goal they must devise effective business
strategy. For this the company must analyse the environmental condition and the resources that
they are using in their operations (Baird, 2018). After that the companies must consider the
government policies that have been developed in order to safeguard the natural resources.
Furthermore, many companies aim at enhancing the skills and capabilities of their workforce in
order to sustain sustainability. With this, the stakeholders of the company also aim at projecting
the funds of the company towards developing sustainable strategy of the organisation. This will
help the companies in achieving their goals and objectives effectively and efficiently.

Different examples of sustainable strategies.
There are various organisations who have adopted sustainable strategy in their working
environment. Some of them are as follows:
 M&S have adopted Plan A towards their sustainability approach. For this the company
have prioritize their commercial strategies and organisational culture. With this the
company have highlighted three factors namely; planet, people and places. With the help
of these factors the company is aiming at achieving their sustainable strategy by 2025.
 Nike and Adidas have come into partnership and they aim at developing an
biodegradable sneakers whose sole is made up of plastic waste taken out from seas. This
product will be counted as their strategy towards the building sustainability for the
company. Also, they are trying to reduce their carbon footprints (Bencheva and Stoeva,
2018).
 Nestle and Unilever have also taken many steps towards maintaining sustainability in
their working environment. For this Unilever have adopted many marketing campaigns
that have encouraged citizen to donate for the environmental cause which will help the
company in achieving their sustainability targets.
 Many auto-mobile companies have also contributed towards the measures that will
reduce the carbon footprints and plastic waste from the environment. For this the
company have also targeted to minimise the use of plastic in their working environment.
 In addition to this, TESCO have also developed an aim of reducing the carbon footprints
in their entire supply chain by 2025. the have developed a target to reduce it by 30% and
also aim to become a zero carbon group by 2050.
Hence, these were some of the organisations which have adopted sustainable strategy.
These have impacted positively in their working environment by motivating their employees in
adopting sustainability measures which will enhance the brand recognition of the company.
Through this the companies will be able to create awareness among their customers regarding the
importance of sustainability foe the future growth prospects. Also, this will help them in
transforming their operations towards the development of the sustainable working environment.
While developing different strategies to sustainability a business faces various gaps and
they are the barriers that that the organisation faces while developing strategies. The gaps that are
faced by organisations are described below:

The competitive advantage gap: For a business to become successful it is important to
understand the competitiveness in the market. Also there is to formulate strategies that will help
the business to achieve competitive advantage and communicate strategies with all the
employees that are working in the organisation. The problem that is faced by organisation is
because they are unable to communicate the strategies to gain competitive advantage (Crawford
Camiciottoli, 2018). It is important to understand the competitiveness in the market and gain
advantage.
Knowing and doing gap: It is important for an organisation to involve all the employees
in decision making process. An organisation should involve all employees and take their
suggestions and involve them in decision making process. As the employees work at the ground
level and they look at situation from different level so their suggestions are also important.
Proper communication is required between employees and employers so as they are able to
understand the problem and help the team in finding solutions. With the help of proper
communication it is possible that the management team is able formulate strategies that would
benefit the organisation.
Recommendations to generate strategies for development
To successfully run business and achieve long term profitability various businesses use different
ways to generate strategies for development. It is required by organisation to make strategies that
are beneficial for the business. The recommendations that help business to achieve long term
growth are as follows:
Reactive to proactive: It is important for an organisation to know about the brand image
and the ways through which he company can attain sustainability in the market. The needs and
wants of customers are changing so the company should take measures and communicate them
effectively to gain success and establish a brand image in the market. Business should study the
environment and take measures and build strategies that will help them to enhance brand image.
For example, NIKE has taken measures to deal with the allegations that were imposed due to
labour management (Geng, 2017).
Quantifying businesses: All the business work for gaining profit and that should be
quantified by the business. It is important to earn profit and gain competitive advantage in the
market. As it is important to gain a good position in the market as it helps to attract more and

more customers. It is vital to set targets and communicate them, among the organisation so that ll
the employees get direction to work.
Alignment of strategies with sustainability: All the strategies that are made by an
organisation should be aligned with sustainability. As it is important for an organisation to make
strategies that help them to sustain for long term and gain profits. An organisation should know
about the image in the market and all the strategies should help the organisation to formulate
strategies (Hua, 2018). To be successful an organisation should focus on short term objectives as
that will help them to gain long term objectives and all this will help to maintain sustainability.
Transparency in business: It is important for an organisation to maintain transparency as
it helps in maintaining sustainability. As the organisations that maintain transparency are able to
build trust and as well as establish a brand image in the market. The organisations that have good
brand image are able to gain loyal customers and achieve more profitability. It is also seen that
the stakeholders are also satisfied when the company maintains transparency and that also helps
the organisation to develop strategies for sustainability.
Compliance with competitive advantage: Competition is common and it is important to
gain competitive advantage to sustain in this market. The organisation should make proper
research and find the policies that are developed by competitors as they will help the
organisation to formulate strategies that are beneficial for the organisation. Also the competitive
strategies that are made by the organisation should be communicated as it is important to
accomplish them. Gaining competitive edge helps the organisation to to stay in the market for
longer period of time.
All these recommendation help the organisation to achieve goals and objectives
on time and to make strategies in such a way that they are aligned towards sustainability and
helps the company to stay for longer period of time in the market.
CSR Approaches used by business
Corporate social responsibility
Corporate social responsibilities involve the activities that are conducted by business to
serve the society and reduce the stage of resources. It is seen that all the business get resources
from society and it is important to serve the society. Business should take measures to become
responsible for the society. Organisations perform various activities like environmental

conservation, climatic changes, reducing wastage of resources to complete their responsibility.
All this helps the organisation to gain competitive advantage as well gain loyal customers by
establishing brand image in the market. Also organisations partner with various NGOs to
conduct proper corporate social responsibility (Jaworska, 2018). Now days many organisations
follow the corporate social responsibility and achieve the goals and objectives effectively as they
are able form a positive image in the market.
CSR by micro businesses
Micro enterprise is tiny enterprise who’s yearly gross or income and worth of possession
are needed to much fewer than $250,000 per annum. The amount and quantity of workers that
are operating within the company are also having fewer than five. These all things are controlled
and maintain by the one and only individual owner who is much prudent and obligated to
organise entire activities and functioning of the management. Even the small or tiny companies
small such as micro concern are organising and performing different kind of incarnate
obligations and duties of social in order to assure and confident that the company are
successfully fit and moving in the concern or business for a mortal time of period and creating
and reproducing their value of trade name. An illustration of two brothers might be interpreted
who have formed an company that is known as Proviz sports. The company is supply and give
bicycles to a many different individuals or human being across the globe. They launched with
only some departure of bicycles and now they are much gratefully processing a amount of
various scope of bicycle and also supply it to very required and needful humans . The company
have united manpower with a amount of various NGOs by that they can shell out their goods
within customers or individuals around the globe. The company is also efficaciously supply its
clients with a choice to give few portion of its purchasing towards the required people. They are
shell out some free of cost wheelers to a amount of individuals around the globe. In this manner
they are also increasing consciousness about firm societal obligation that can be consummated
by small companies. This is not required for company to gain immense earnings in order to
perform much effective for good for society.
CSR by SMEs
Small and medium enterprise are those organisations that have turnover less than less than
£25 million and the employees are not more than 250. Also the value of assets is £12.5 million or
less. These organisations also take measures to follow corporate social responsibility. To

illustrate let’s consider and discuss about Basingstoke skip. It is established in in England and
focus on waste management. The organisation takes various methods to manage waste in
commercial as well as domestic houses (Kirkpatrick, 2020). They focus on recycling and reduce
the pollutants. They use various technologies to reduce and minimise waste. The organisation is
helping to reduce wastage of resources in environment and save the resources for future
generations.
CSR by corporate businesses
Big businesses also focus on corporate social responsibility as they know the importance
of serving society and the benefit associated with the activity. Different organisations take
various steps to establish the brand image in the market. It can be further explained with the help
of various examples like virgin Atlantic is taking actions and fulfil their responsibility towards
business. They are keeping check on carbon fuel emission in the environment. They are taking
various measures and making all the employees about the carbon emission and the measures that
can be used by organisations to reduce that. They are also donating funds to develop Dolphins
sanctuary. This is how businesses are also contributing to CSR activities.
These are the ways that show no matter what the size of organisation is it
contributes to CSR activities and takes measures in best possible way. These organisations are
able to take competitive lead and gain more profits that are beneficial for the organisation.

CONCLUSION
From the above report it can be concluded that proper communication helps an entity to
achieve the goals and objectives on time. Also to build proper relations with all the employees an
organisation should communicate properly with all the employees. There are different strategies
that are formulated by organisations and also there are gaps that are faced by organisations while
they develop sustainable approaches. Also various recommendations are mentioned that help the
organisation to make sustainability and align it with strategies that are made by the organisation.
Also, corporate social responsibility and its benefits are mentioned in the report. In the end the
strategies followed by different organisations is also mentioned.

PART 2
Employability skills are those skills that are required by an individual to work on an
organisation. An individual that possess employability skills are able to perform their work
efficiently and achieve the goals and objectives of the organisation on time. It is vital for an
employee to develop those skills as that makes them more effective to work. A person that has
good employability skills is more confident and able to work with positivity. There are different
skills that are required to perform various jobs but some skills are common and required by
individuals if they are willing to work for the organisation and help them meet the targets of the
company. Interpersonal skills are required by individual to perform job and it includes good
communication skills as that is required by an employee at every level (Lei and Zehrer, 2018).
Communication is required in every job at an employee has to interact with customers, suppliers,
team members and all the people that are working in the organisation. A person having good
communication is able to develop relations and interact with customers in such a way that they
are attracted towards the organisation and able to achieve the goals and objectives. I have
analysed that a person having good communication skills is able to make relations easily and
gain loyal customers. As per my analysis listening skills are equally important and required by an
employee as that helps to understand the work and perform the job responsibility and an
employee who possess good listening skills is able to take effective decision making
(Lordkipanidze, 2019). Not only interpersonal skills but there are many skills that an employee
should develop to achieve the tasks and responsibility on time. The various skills that are
required by an individual to get a job and perform job effectively are presentation skills,
negotiation skills, knowledge of software, analytical skills, decision making skills, conflict
handling skills and many more. I believe that a person should know about all the strengths and
weakness as that helps to focus on strengths and take actions to improvise the weakness. SWOT
Analysis is an important part that a person should do as it helps to perform effectively.
Analytical skills help an individual to analyse the things properly. As per my analysis conflict
solving ability should be present in an employee as it will help the person to solve the conflicts.
A person should have good conflict solving ability as while working in an organisation there
exist many problems and it is important to solve those problems. An employee that has good
conflict solving ability is able to come out of such situations and is able to solve the problems
that have arisen during work. It is important to have this ability as the person is that has good

conflict solving skills is able to work effectively and focus on own work. I also believe that
presentation skills re key drivers that helps an employee to become successful. It is important to
have good presentation skills as many times there is requirement to present and make customers
or other employees understand the concepts (Mazana, 2018). Statical analysis should be strong
as it is important to make calculations on time and work accordingly. Good analytical skills also
help to set targets and accomplish them on time as it is helps to complete the work on time. An
employee has to deal with many stakeholders like customers, suppliers, clients and an employee
that possesses good negotiation skills is able to deal with all of them. I personally believe that if
an employee has good negotiation skills are able to gain beneficial deals (Perloff, 2020).
I analysed from my experience that To get good job and work effectively it is important
for an individual to have all the skills such as communication skills as that are important while
performing the all the activities. Listening skills are also important as I analysed from my job
that listening skills help to understand things better and perform all the tasks effectively.
To become successful and achieve all the targets on time it is important that an employee
should have time management skills. A person that has ability to manage time is able to help the
organisation in achieving goals and objectives on time. Managing time means an employee is
able to plan the schedule and then accomplish it. The employee is able to work for the betterment
of organisation and is motivation for other employees. I believe that an employee who has ability
to manage is able to successfully accomplish its job responsibility. It is vital for an employee to
manage work in time as that will help him to be recognised and gain profits. As per my analysis
an employee should have good knowledge of Microsoft office programmes as it helps to
complete the work easily and on time (Piller, 2017). Knowledge of software is required in
employees as they need to work of Microsoft word and excel during their job. It helps to
complete the tasks on time and keep proper record of the work done. It is vital to have good team
working skills as to work smoothly in an organisation. While working in an organisation an
employee has to work in a team. It is important to build good relation and communicate
effectively with all, the employees that are part of the cream. An employee should build proper
relations with all team members and work together as a task that is assigned to a team needs to
be completed by all the members. It is analysed that to work in an organisation it is important or
an individual to have good team working skills. Team management is also a quality that a leader
must have. I also believe that if a team has good leader than there are chances that team is able to

perform all the tasks as per the set targets. Working in team requires proper coordination as it is
vital to complete the work individual and help others while completing the tasks. Team work is
required by every individual while they are working in an organisation. If an employee has good
communication skills then he is able to work in team and achieve all the tasks that are assigned
to them ( Ranaut, 2018). While working in a team there are chances if conflict and it arises but if
an employee has conflict handling skills then he is able to accomplish all the work that is
assigned to team on time by solving all the conflicts as and when they arise. Additionally,
intelligence is required by an individual while working. All the skills are managed if the person
is intelligent. Every organisation wants that they have intelligent employees. There are many
techniques that are required by an individual to perform the task that are assigned to him. I have
also learned that a person learns many things through training and development and while
working (Thussu, 2018).
Team work skills are developed when they are working with colleges and complete the
tasks that are assigned. So, it is important for an individual to know about the skills that are
required to work smoothly min an organisation. Firstly the focus should be on communication
and presentation skills as that help them to develop relations with employees and seniors. Also
that helps to attract more customers and build relations with suppliers . A person that has good
listening skills is able to solve the problems on time and and work effectively as a team.
Knowledge of Microsoft and good analytical skills are also required to perform the task assigned
to the employees. An employee should have all these skills to achieve the job responsibilities on
time. As per my experience all the skills play a vital role in success of an employee while their
job.