BBS013-1 Report: Business Functions and Management at Nosh Detox

This report provides a comprehensive analysis of Nosh Detox, a UK-based company specializing in healthy food and drink products. It begins with an introduction to business management and a case study of Nosh Detox, examining its business functions, including operations, sales and marketing, finance, and human resources. The report then delves into the application of management tools, specifically the Ansoff Matrix, to develop strategies for market penetration, product development, market development, and diversification, particularly in launching a new Aloe Vera drink. Key findings include the rationale for the product launch, project plan milestones, potential return on investment, and a detailed project plan with budget and Gantt chart. The report concludes with a reflection on the learning experience and skills gained during the project.

Foundations of
Business Management
(BBS013-1)

Table of Contents
PART 1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
CASE STUDY............................................................................................................................1
Demonstrate understanding of business functions and any relevant management tools............1
Key findings................................................................................................................................4
Conclusion ......................................................................................................................................7
PART 2............................................................................................................................................7
Reflection....................................................................................................................................7
REFERENCES..............................................................................................................................10

PART 1
INTRODUCTION
Business management can be describe as the process of organisation for managing and
controlling different functions in effective manner. This will includes different activities that
needs to be successfully performed in order to attain desired goals (Mavi and et.al., 2019).
Business management practices includes planning, organizing and analysing business operations
in more effective and significant manner. This report is based on Nosh Detox company. This is
UK based company that was developed in year 2008. This company is providing high quality
drink and Juice products to customers. This report will include the understanding of different
business functions along with other management tools.
CASE STUDY
Nosh Detox is a UK based company which is offering different types of drinks and juice
products in order to meet with the need of customers. This is the first company in United
Kingdom is this kind of products. Nosh detox organisation was developed in year 2008 and
offering its products in London market area. The products of respective company is gluten and
dairy free healthy food diets product that is effective for enhancing the health of person. Nosh
detox is offering fresh products that consist of natural ingredients, unprocessed as well as
chemical free products that is especially developed to suit diet. Nosh organisation is planning to
produce or develop new health drink products for global market area. The motive of respective
organisation is to enhance business practices as well as improve sales and profits (Dezi and et.al.,
2018). Nosh detox is launching pure and natural Aloe Vera drink for global market customers.
This drink product contain various benefits for the health of individual customers.
Demonstrate understanding of business functions and any relevant management tools
Business functions can be describe as the activities or practices that is carried out in order
to correctly conduct required task. There are different functions of business which needs to be
successfully and effectively conducted with the motive of timely accomplishing desired goals
and objectives. There are various business functions of Nosh Detox company that needs to be
managed properly and effectively. The major functions of respective company which will have
impact on project of launching new product to global market area is mention below -

 Operations and manufacturing function – This function of organisation will includes
different task related to actual development of the product. Nosh Detox organisation will
identify the needs and requirement of customers in order to manufacture product that is
significant for customers. It is essential for respective company to correctly manage this
business function with the motive of meeting customer demand. It is crucial that Aloe
Vera drink contain natural products that does not cause any damage or issues to
consumer. Sales and marketing function - Marketing function consist of different practices such as
creating awareness about product, advertisement or promotion of product as well as
attracting customers (Nair and Blomquist, 2019). This function of organisation is
significant for increase profitability of business. Sales function will lead to improve sales
of business by selling large quantity of products to customers all around the globe. Sales
and marketing function is important for providing awareness about the new Aloe Vera
drink product of Nosh Detox company to global market customers. Finance function - This business function includes assembling or managing financial
resources of company. Finance function of company is significant for providing accurate
amount of budget to different departments. This function of business will lead to take
important decision for improving profits of organisation is effective manner. This
function of Nosh Detox company will offer determine the right amount of budget for
manufacturing, developing as well as offering new product to customers.
 Human resource function - Human resource function refer as the activities of business
that is significant for hiring right employees as well as placing employee at right place. It
is essential that Nosh Detox organisation is have curate employees and team that are
performing well and significant manner as well as successfully completing required set of
practices (Sousa and Rocha, 2019). Human resource function of Nosh Detox organisation
will be providing training to employees as per their needs in order to increase their
capabilities and potential to effectively perform business practice.
Ansoff Matrix
This is effective theory that is significant for providing guidance and direction to
company for developing strategies as well as enhancing business practices. This model was

developed by H. Igor Ansoff in year 1957. Ansoff matrix is consider as accurate tool as it will
suggest the most effective strategies for successfully conduct business task that will lead to
growth of business. This model is also consider as product or market expansion grid as this will
assist company to take better strategies as per the market or products and services of company.
Nosh Detox company needs to consider theory in order to develop most effective strategy.
Different strategies are mention below -
 Market penetration – This includes the strategy of enhancing current market area by
providing current products and services to customers. This is effective strategy in order to
attract current customers and enhance market area (Nica, 2018). In this strategy Nosh
Detox organisation will be offering its current natural juice and drink products to existing
customer base that is London market area.
 Product development – In this strategy company is focusing on providing high quality
products and services to customer in order to meet with their need and want. In order to
adopt this strategy Nosh Detox organisation needs to create new product or modify
current product of juice for enhancing the experience of customers.
 Market development – This can be consider as market growth and development strategy
that will lead to enhance the market area of respective company. Market development is
significant strategy for increasing the market area or expanding business into new place
(Aula and Mantere, 2020). Nosh Detox company needs to analyse the market area which
requires current products and services for targeting customers.
 Diversification - This is strategy is consider as the most complex and risky strategy as in
this company will be focusing on the market expansion as well as product development.
Diversification strategy will be most significant for Nosh Detox company as this will
help in expanding the business into products and providing its offering to customers.
Through this strategy it will be more easy for respective company to improve customer
base by providing new products to customers. This will be significant for increasing the
sales of Aloe Vera juice product to global market area.
Key findings
Rationale

The market is shifting towards healthy products and there is an ever growing need for the
organic products in market. Nosh Detox understood the need of customers and providing Aloe
Vera drinks in their range of products for the global market (Kerzner, 2018). The significance of
these products is that they want to increase their market share and improve the habits of
customers to organic juices which is important for the healthy well-being. They want customers
to have a nutritious diet.
Project plan milestones
Product plan milestone is the roadmap which the organisation make to provide the
product to customers (Kerzner, 2019). It is a timeline from processing to placing the product in
market. Nosh Detox is planning to create awareness for product Aloe Vera and they place it in
market in the summer season so that they can attract customers. The milestone is the motivation
for the organisation which is moving towards achieving profits.
Potential return on investment
Nosh Detox is taking risk as they are expanding market with product development in the
global market. The return on investment is the most important factor when the organisations
make the strategies to expand as they are involving cost and global market is a big space they
cannot analyse profits. They are making a 5 year plan where they will analyse the performance
of product and then increase profits for product Aleo Vera juice.
Project plan and budget
Project Plan involves the strategies made for achieving the goals of an organisation. They
involves series of activities which will help Nosh Detox in making strategies for the success of
Aleo Vera juice in the global market. They will make the budget and decide the cost involved in
the promotions of the products with the analysis of the factors which will impact the
performance of products of the organisation (Todorović and et.al., 2015).
BUDGET
PARTICULARS I Year II Year III Year IV Year V Year
Initial amount 3000 7500 11500 15660 15540
Investing 8500 9000 20000 28000 13500

TOTAL 11500 16500 31500 18460 29040
OUTLAY
Promotion 5000 2850 3050 3560 3000
Sales advertisements 2000 1800 3000 1500 1100
Direct selling 3500 1600 4500 2500 4600
TOTAL 10500 6250 10550 7560 8700
Gantt chart of plan
It is one of the most important tool used by project management to display the activities
and the timeline. The left of the chart has the project and the right has the timescale. It is a visual
representation of the project. The Gantt chart of plan for Nosh Detox is helping in making the
strategies representable to the parties impacted by the decision of the organisation. It will make it
clear for the organisation to achieve profits (Bjorvatn and Wald, 2018).

Work breakdown structure (WBS)
It is used by organisations to make work manageable and approachable as it will break
the project in small segment which will make it easy to achieve. Nosh Detox will use phase
based approach to WBS where they will set the achievements.

Conclusion
The management of business is important as it involves cost and the organisations have to
achieve profits. The products of the organisations are divided into projects and each has a
different goal to achieve which should be included in the strategies of the organisation. The
expansion strategy used by them will help them in making the plan and analysing the
performance so that they can increasing the efficiency of products.
PART 2
Reflection
While conducting this project I have developed and enhanced different skills and
capabilities that is significant for successful performing task. Through this I have gained

knowledge and information about different aspects that will assist me in future career. This
project has increase my understanding about various elements of business such as management,
functions, process as well as other aspects which are crucial for effectively and efficiently
conducting business practices (Farhana and Dahlan, 2020). I have analysed that there are many
functions of business which needs to be managed in accurate and correct manner as it will lead to
have major impact on business performance. In this project I have conducted different task and
practices which is crucial for accomplishment of desired goals. I have identified that there are
various skills which are helpful for me to effectively conduct practices of the project as well as
attain goals. My communication skill assist me in correctly transforming the idea and message to
others. Communication skills are very important in order to improve transfer the message in
more accurate manner so that idea is clear to others. Through strong and effective
communication skills I am able to develop strong and effective relation with others. I have
analysed that my verbal communication is more effective and I need to focus on written
communication skills (Moore, 2018). Through oral or verbal communication I am able to present
ideas in more creative manner that is significant for providing accurate information to other in
more innovative manner. I have determined that due to lack of written communication skills I am
not able to write the report in accurate manner. I miss the important information as well as not
able to use correct word for representing ideas. While performing activities of this project I have
analyse that numeracy skills are more crucial. By developing and increasing numeracy skill I am
able successfully use collected data in accurate manner. Analysis and evaluation of data is more
effective for taking better decisions along with developing more appropriate strategies. In this I
have learn to use numeracy skills in more significant manner with the motive of gathering more
advantages. Through improvement in numeracy skills I am able to successfully analyse the data
as well as take better decision that is effective for increasing business activities. Numeracy is
consider as significant skill for professional development and it will help in easily carry out
business practices.
Now a days, Information and communication technology is very important for
performing various tasks and practices in more significant and effective manner. I have identified
that I have strong ICT skills that will lead to provide more benefit and advantages in
successfully or effectively conducing business practices. While performing this project activities
I have used different type of technology in order to conduct business task in more effective and

accurate manner. I have determine that technology will lead to increase the potential for perform
to carry out task in creative and innovative manner. In this I have used Microsoft office program
and this will lead to improve my information communication technological skills in significant
manner (Foong, Nor and Nolan, 2018). Through ICT skills I am able to easy communicate with
my other team members as well as share ideas in more appropriate way. By high ICT skill I am
able to successfully contribute in successfully completion in the project as well as make sure that
all task of this project is timely completed. My problem solving skills are very strong and this
skills assist me to give creative and unique solutions to the problems. I have determined that due
to high problems solving skills I am able to maintain effective relationship with other. In order to
provide better and creative solutions to the problems and issues I gather gather and analyse
information accurately so that accurate issues that be determined. This helps me in identifying
the major issues as well as evaluating the most effective solution that will assist in overcoming
the problems (Gouthro and Holloway, 2018). I have determined that through strong problems
solving skills will be effective for my personal and professional growth. I have analysed that I
have lack of team working skills. It is very important for me to develop and enhance team
working skills so that I can comfortable work with group of people. While working in a team I
have gain information and knowledge about different elements that will assist me in carry out
different set of task and practices in more effective way. Through this project I am able to
improve my potential to work effectively with in the team as well as enhance my potential
through team work. I have determined that I need to focus in time management skills as this will
help me to carry out different task and practices with in right time. I have learned about different
skills which will directly impact over my career and growth.

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