Four Seasons Hotel London: Pestle, SWOT, and Industry Trends

This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on the Four Seasons Hotel in London. It begins with an introduction to the industry, followed by a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors impacting the hotel. A SWOT analysis is then conducted to evaluate the hotel's strengths, weaknesses, opportunities, and threats. The report further explores current trends within the hospitality sector, such as globalization, security concerns, and diversity. The analysis incorporates insights from various sources, including academic publications, to provide a well-rounded view of the industry's dynamics and challenges. The report concludes with a summary of findings and references for further research. This report is available on Desklib, a platform providing past papers and solved assignments for students.

Contemporary
Hospitality
Industry

Table of Content
 Introduction
 PESTLE Analysis
 Political factors
 Economic factors
 Social factors
 Technological factors
 Legal factors:
 Environmental factors

Cont…
 SWOT Analysis
 Strength
 Weakness
 Opportunities
 Threats
 current trends within hospitality sector
 CONCLUSION
 REFERENCES

INTRODUCTION
 Hospitality industry is combination of different areas like night
clubs, lodging, boarding, pubs, bars, etc. The following presentation
comprises of Pestle and Swot analysis of Four Seasons Hotel
London. Furthermore, its impact on potential as well as current
trends upon entities.

PESTLE Analysis
The analysis has been conducted by an organisation for gaining
knowledge associated with macro environmental factors which are
intractable within nature. Pestle analysis for Four Seasons Hotel
London has been illustrated below:

Political Factors
These factors are associated with government intervention as well as political
stability. This will include commerce, trade policies, subsidies, taxation, etc. These
factors are not in the control of organisation. This will have relevant as well as intense
influence on Four Seasons Hotel London. For example, Four Seasons Hotel London
can be inauspicious impacted by terrorism danger., atmosphere and international
relations associated with political environment within particular tourist destinations.
This is a threat for organisation and it will confine people to travel across the country.
It will hamper brand image as well as reputation of Four Seasons Hotel London.

Economic Factors
These factors are associated with stability of economy of organisation. It will
represent financial capability as well as profitability of organisation. This influences
organisation by taking into consideration diverse factors such as currency, recession,
deflation, inflation, etc. For an instance, Four Seasons Hotel London will have an
critical impact in inflation period. The reason behind this is that, at this moment of
time prices of services as well as products will be increased and customers will
spend their disposable amount within crucial services and products only. This will
influence purchasing power and will also lead to creation of debt for an organisation.

Social Factors
These factors are associated with societal trends such as class, age,
status, demographics, attitude, behaviour, income, lifestyle, etc. of individuals.
Preferences as well as needs of customers are impulsive within nature and they
alter rapidly. In context of Four Seasons Hotel London, they will be impacted by
buying habits of people. At present scenario, people are preferring their own
package rather than on the basis of day to day customers. For this organisation
need to formulate different strategies by which they can build up package for
diverse types such as family package, couple package, etc.

Technological Factors
Technology is one of the rapidly growing as well as prevailing factor within
current business scenario. Every organisation must adopt various technological
aspects which will improvise productivity and efficiency. This comprises of factors
such as research & development, invention, innovation, etc. Thereby, Four Seasons
Hotel London will have a critical influence on this factor and organisation will set up
their services and products to customers via online medium and having their own
application through which customer can make booking as well as cancel hotel
bookings. This will aid traveller to look for hotel on internet as well as facilities
provided by them. There exists

Legal Factors
These factors are associated with legislations as well as laws. It is critical
factor as this assure that employees and customers are protected as well as
secured. This comprises of assorted factors such as labour laws, employment
laws, environmental laws etc. If Four Seasons Hotel London do not treat
their customers in appropriate manner and provide them with wrong
information associated with products & services then customers can take
relevant action against the organisation. Along with this, they can file a case
against organisation which will hamper their goodwill.

Environmental Factors
These factors are related with protection of nature as well as
environment as they acts as one of the major factor for attracting tourists. In this
case, factors will be affecting organisation, they comprises of farming, climatic
conditions, agriculture, etc. Thereby, it is crucial for Four Seasons Hotel
London for protecting environment and usage of rare resources expeditiously as
well as efficaciously. For example, decrease within fuel prices will decline cost
of travelling for customers as will as will create affirmative impact on Four
Seasons Hotel London when demands of customers will be enhanced.

SWOT Analysis
The synthesis has been carried out by organisation for
identification of internal strengths as well as weaknesses, external
opportunities and threats. It assists organisation in evaluation of level
of competitiveness and development of strategic plans. Basically, this
is designed for facilitating data driven as well as realistic approach.