Integrated Marketing Communication for Four Seasons Resort - Report

This report examines the integrated marketing communication (IMC) strategy for Four Seasons Hotels & Resorts. The report begins with an introduction, followed by an analysis of the company’s communication objectives, including the development of strategies. The report then discusses the justification for selecting specific marketing channels and the implementation of an IMC plan, which includes the use of advertising, email marketing, and public relations. The report concludes by emphasizing the importance of IMC and its impact on achieving business goals, with references provided to support the findings. The report highlights the significance of integrated marketing communication and how it can be used to drive business growth, increase customer engagement and brand awareness.

INTEGRATED
HOSPITALITY
MARKETING
COMMUNICATION
TASK 2 & 3

TABLE OF CONTENT
 Introduction
 Design communication objectives
 Justification for selection
 Integrated communication plan
 Conclusion
 References

INTRODUCTION
The Integrated Marketing Strategy aims to bring all of a group's
marketing and promotional efforts aligned, presenting the
institution's cohesive and coherent picture to the intended
audience. It has a unified communication feature focusing on a
shared goal and placement. This report based on the four season’s
hotel & resort. It is a Canadian international luxury hospitality
company. The company operates more than 100 nations and head
quarter of the company situated in Toronto, Ontario, Canada. In
this presentation contains various topics such as, communication
objectives. Justification and integrated communication plan.

DESIGN COMMUNICATION
OBJECTIVES
Communication goals are expectations for correspondence
communications or services. Such priorities are a general
category that may include fields along with marketing, sales,
information work, innovative work, community-speaking,
administration, teamwork and marketing.
 Demand generation
 Awareness

JUSTIFICATION FOR SELECTION
There are justified to select particular marketing channels for the
Four seasons resorts and integrated with resort effectively
such as:
 Less cost and more targeted
 Right positioning
 Enhance profitability
 Educating the customer

INTEGRATED MARKETING
COMMUNICATION PLAN
Integrated marketing plan plays a vital role in operating business
efficiently both inside the firm and in the hospitality industry. In
framework of Four season Resort, it's very crucial to create different
proposal for company so that they can implement on many aspects of
strategies and techniques to accomplish desired goals and objectives.
 Mission objectives
 Advertisement
 Email marketing
 Public relations

CONCLUSION
As per the presentation above, it can be concluded that hotel
management enterprises must use the effective advertising
efforts to enhance the clients. We ought to establish specific
objectives to be accomplished because they need to choose a
medium of transport to help them accomplish goals. In fact,
an IMC Strategy should be drawn up so that the company
should follow the best strategies to achieve its business goals.

REFERENCES
 Luxton, S., Reid, M. and Mavondo, F., 2015. Integrated
marketing communication capability and brand
performance.Journal of Advertising. 44(1). pp.37-46.
 Nasrollahi, 2018. Designing a model for evaluating marketing
channels based on the fuzzy best-worst and fuzzy EDAS
methods.Journal of Business Management.10(3). pp.695-712.