Four Wheeled Meal: Business Plan for a Food Truck Enterprise

This project presents a comprehensive business plan for 'Four Wheeled Meal,' an upcoming food truck venture in London. The plan outlines the business overview, emphasizing the food truck's unique selling points such as gluten-free options and customization. It includes a detailed market audit focusing on the target market, which includes individuals of all age groups. The marketing plan incorporates strategies to attract customers, and the management team structure is defined. Furthermore, the financial plan covers startup costs, funding sources, and operational expenses. The project also addresses food safety measures, menu options, and strategies for customer satisfaction and business growth. The business aims to offer a variety of cuisines and satisfy diverse tastes, including gluten-free options, and is designed to be adaptable to current market conditions. The business plan highlights the importance of innovation, staff training, and effective marketing to ensure customer loyalty and competitive advantage.

Managing Enterprise in
the 20th Century

Table of Contents
INTRODUCTION...........................................................................................................................4
Business/Company Overview..........................................................................................................5
Products and services.......................................................................................................................7
Market audit...................................................................................................................................12
Target Market.................................................................................................................................12
Marketing Plan...............................................................................................................................16
Management team..........................................................................................................................24
Financial plan.................................................................................................................................28
CONCLUSION..............................................................................................................................31
REFERENCES..............................................................................................................................32

Member 1:
Executive Summary
Management of enterprise is a wide concept that include day-to-day management of
business activities as well as functioning in order to effectively fulfil business goals and
objectives in a well define and effective manner. It is essential for an organisation to effectively
manage their processes and activities with visibility, scalability and control. In order to manage
all the activities of business it is essential for business owner to devise business plan and
undertake advantage of strategies as well as measures. This will facilitate them to conduct each
and every activity in a systematic manner. Business plan acts as an essential tool with the help of
which entity can effectively operate their functions in an effective manner. It plays crucial role
and acts as roadmap with the assistance of which entity can have significant clarity to operate
their functions in effective way. Entity is also required to undertake advantage of business
strategies, policies and procedures as to accomplish their business objectives in efficient way.
Along with this, entity is also required to recruit skilled and talented individuals and further allot
them roles as well as responsibilities as per according to the efficiency and capabilities.
Present report has been conducted on an upcoming entrepreneurial venture which is Four
Wheeled Meal. It is mainly a food truck in which different types of food items will be provided
to customers. In this report discussions has been made on business overview, market audit,
management team, marketing plan, product and services and financial plan. Further it has been
evaluated that a proper business plan with core goals and objectives of business has been
formulated in order to accomplish each and every business activity in a systematic and effective
manner. In addition to this, as to manage all the functions of new business venture of food truck
funds will be acquired from financial institutions, shareholders. Along with this, target market of
new business venture will include individuals of all age group as in this business gluten-free
dishes are going to be offered which will include wide range of exotic and mouth watering food
items that will satisfy taste buds of individuals of all age group in effective manner.

INTRODUCTION
Managing organisational management involves the process of managing day-to-day
activities of business such as relationship management, human resources, inventory
management, accounting and more. This is done with an aim to add value in organisation as to
serve customers in more effective and efficient manner. In order to manage enterprise it is
essential for business owner to engage in the process of leading individuals within organisation
with confidence and strong leadership skills. Along with this, business owner are also required to
undertake significant advantage of networking to connect with managerial staff. In addition to
this it has been evaluated that in this fast changing world technology plays key essential role so
to satisfy customers in more advanced manner it is important for business owner to stay updated
with current prevailing trend in practices, technology and products as to serve customers in more
advanced manner (Adler, 2020). Along with this, as to effectively manage enterprise delegation
plays most important role, for this business owner is required to delegate roles and
responsibilities to each and every individual as per according to their skill and competencies in
order to accelerate their level of performance. It will significantly allows organisation to increase
their profitability as well as productivity in a well define and effective manner. In addition to
this, employees are also one of the most important source of revenue generation for company as
to manage their functions and activities in effective manner. For this it essential for business
owner to hire experienced and potential employees and motivate them on regular basis, in this
business can motivate them with rewards and bonuses.
It is also essential for company to market effectively. Although the business owner may
have a paid marketing staff, entity is also required to willing to use own skills and those found in
your own department to market company. They are also required to coordinate and create
marketing activities, including print media, target market research, advertising and customer
communication. The enterprise management approach provides a holistic view of organizations
and their related information systems. In order to cope with the globalization, virtualization, and
volatile competitive environment, traditional firms are seeking to reconstruct their organizational
structures and establish new IS architectures to transform from single autonomous entities into
more open enterprises supported by new Enterprise Resource Planning (ERP) systems.

Business/Company Overview
“Four Wheeled Meal” is an upcoming entrepreneurial venture which will operate in the
form of a food truck business. This will be a mobile business where the different kinds of
cuisines and categories of food items will be provided to the customers on the go. The food truck
will mainly operate in the confines of London in the most affluent areas so that it can capture the
attention of large number of people. London being the capital of United Kingdom consists of a
large base of individuals who are fond of tasting different types of cuisines and categories of
food. The food truck will be mainly dealing in provision of food items pertaining to the cuisines
like British, Italian, Chinese, Labanese, Greek, French and Indian.
This business idea was proposed by the entrepreneurs as it was deemed to be fit in the
current situation of coronavirus pandemic. The outspread of coronavirus has resulted into the
downfall of economies across the globe. Also, it has resulted into the conditions whereby the
businesses are not wholly allowed to operate like in normal situations. Owing to the restrictions,
many restaurants and eateries have just provided the option of 'Take away' and 'Delivery' to the
customers. Only a few restaurants are providing the option of dine in. This resulted into the
emergence of idea of launching a food truck business into the minds of the entrepreneurs. This
business idea is totally compatible with the market conditions. People in the present conditions
are afraid to move out of their houses to far away distances. Thus, the food truck will be the
perfect solution for these individuals (Jones, Fleming and Laugharne, 2020). This is so because
this business idea will make wide varieties of food items available to the customers nearby their
house premises. This means the ease, comfort, convenience and consumer mindsets are taken
into due consideration by the entrepreneur while coming up with the idea of food truck business.
The legal status of this business will be partnership whereby 3 friends will come together
to initiate the food truck business. The partnership deed formed by the three partners, or the three
entrepreneurs, portray that the partners will be bringing equal capital into the company. Also, the
profit and loss sharing ratio between all the partners will be equal. This has been proposed by the
partners in order to avoid the chances of clashes to a large extent.
Four Wheeled Meals is different from other food truck business entities owing to a
number of reasons. The first aspect that differentiates this organisation from the rival firms is that
it will have a special range of gluten free items available for those individuals who are affected
by diabetes or obese. Another aspect that tends to make this firm unique among the top notch

players in mobile food industry is that Four Wheeled Meals will have the option of
customisation. This means that where possible, the dishes would be customised in accordance
with the needs and demands of the customers. One of the most important advantage of investing
in food truck is that, it mainly requires low initial investment and will turned out be a high-profit
food business idea. It has been evaluated that food trucks now a day attracts more consumers and
is becoming latest trend. Four Wheeled Meal will satisfy customers with pocket-friendly meal
by considering health and hygiene factor. In addition to this, respective venture is also having
significant opportunity to grab more customers by experimenting with location. In addition to
this, it has been identified that Four Wheeled Meal will offer fresh food on spot with more menu
options. Main aim that has been holding by Four Wheeled Meal by conducting their business
operations is that they will satisfy their customers with ethnic as well as global options that will
get appreciated by customers. There will be wide range of food options that are being provided
by respective business venture such as low-dairy products, nuts, beans, eggs, legumes, fruits and
vegetables, exotic dishes from potatoes, rice noodles and other gluten free dishes. Along with
this, in order to sooth taste buds of customers respective business venture will offer customers
with mouth watering nutritious gluten-free snacks such as Turkey-wrapped cheese sticks, fruit
and nut tortilla roll-up, Cucumber-hummus sandwiches,yogurt parfait with granola, grass-fed
beef jerky, instant oatmeal with cinnamon, apple and walnuts and more.
This has been determined that, in order to initiate respective business Four Wheeled
Meal owners decided to have common start-up expensed breakdown that will include purchasing
of a truck, requirement of hardware in order to have affordable as well as simple mobile POS
system, need of subscription of reliable and strong wireless internet services, designing of
website, designing of truck's to attract attention of customers, requirement of software in order to
conduct business operations like office supplies and accounting, need of permit costs and
licensing. By undertaking all these measures into due consideration owner of business venture
aim towards accomplishing their business objectives and goals in a well define and effective
manner and further expand their business services among large base of customers.
Along with this, good credit is also required to be undertaken in order to acquire business
loan if there will be any necessary need (Schiano, 2020). In addition to this, this has been
evaluated that Four Wheeled Meal business venture owners have effectively consider proper and
required food safety measures in order to satisfy their customers as per according to set

government measures. For this, safety measures like safe storages spaces in food truck and use of
fresh ingredients will going to be undertaken by venture owners. In addition to this, as to operate
food truck in best effective manner, Four Wheeled Meal owners undertake process relate to have
recurring costs to manage other expenses in effective manner. Owner of business venture have
duly formulated significant budget in order to effectively manage truck expenses like cost of
generator/fuel and propane, commissary fees for sanitizing and cleaning truck, storing of food,
cost related to food and supplies, insurance of truck and business and more. Along with this, as
to effectively ensure attraction of customers and retain individual of particular location for long
period of time Four Wheeled Meal business venture will significantly undertake advantage of
creativity, for instance food truck will change their menu in more often way and will further take
use of different form of marketing as well as pricing schemes. With the help of all these
processes food truck owner aim towards offer satisfaction of large number of customers and
enlarge their business share in a well effective way. In addition to this, it has been determined
that food truck owner will undertake great measures to try out different types of food, designs
and more in order to increase their competitiveness in effective manner. Along with this, owners
of food truck will engage in the process of hiring potential as well as talented staff members in
order to make sure that customers will have short waiting time. According to evaluation this has
been determined that is a customers is fully satisfied then they will duly become repetitive
consumers. Thus as to ensure loyalty of customers for long period of time food truck owner will
offer great experience to then with well trained staff. As per according to the evaluation this has
been signified that starting of food truck business ventures will proves to be easiest and a fastest
way that will effectively provide food entrepreneur to grab attention of wide base of customers
and gain more profitable income.
Member 2:
Products and services
Four Wheeled Meal will satisfy taste buds of customers with delicious, pleasant-tasting
and scrumptious food dishes (Sanchis, Canetta and Poler, 2020). In addition to this, it has been
evaluated that business venture will offer customers with healthy dishes for this they will offer
gluten-free products. Along with this with having well trained staff members respective venture
aim towards serving customers in quick manner and to reduce their wait timing. It has been
determined that different types of considerations have been duly undertaken by Four Wheeled

Meal business venture owner as to increase their competitiveness and business efficiency (Briggs
and Nunamaker, 2020). For this some of the certain points are being considered by business
owner that include mentioned below aspects:
Shelf life:
In order to serve customers with healthy food offerings business owner of food truck
venture will effectively ensure that they have products that are having adequate shelf life. With
the help of this, they will assure that they do not provide their customers spoiled food, as it will
negatively affect their overall sales as well as profit generation capabilities in adverse manner.
Along with this, this has been signified that individuals those who are authorized with the roles
and responsibilities of grocers will check certain shelf life of products before carrying it as to
effectively increase their satisfaction level of consumers. In addition to this, main motive of
business owner is to serve customers with high quality products for this they will provide
effective and sufficient training to staff as to learn about adding of preservatives in dishes. For
this purpose business venture owner will consult with food experts and scientist as to gain
significant knowledge.
Food development:
It is one of the most important and efficient aspects that are required to be effectively
undertaken by business owner in order to assure that customers get satisfied with high quality
and fresh food. For this many ties are being planned to have with local farmers (Vasyaycheva,
2020). With the help of this, food truck owner can purchase required quantities of ingredients
that are being actually required them. However, if sales will increase in future and fulfilling
needs and demand of customers in festive day where there will be significant probability of
receiving more number of customers, many other new sources of ingredients as well as different
way to process those ingredients are being undertaken by respective business owner. Along with
this, this has been signified that in order to increase business efficiency and serve consumers in
more efficient manner with exotic food without measuring any compromise with its quality and
taste many strategies and measures will be undertaken as to serve customers in more effective
manner.
Safety:
It is one of the most important and measure aspect especially now a days due to current
situation of Covid-19. It has been evaluated that from now customers wants perfect safety

measures to be followed before purchasing products. In relation to this, it has been evaluated that
business owner of Four Wheeled Meal food truck will abide all essential federal, local and state
regulations as to offer products to customers in a well defined and effective manner.
In addition to this, as per according to the evaluation it has been signified that, all the
essential measures such as product labelling, use of ingredients, production facilitates and more
are being effectively undertaken by business venture in order to serve consumers in more
efficient manner. As per according to the evaluation this has been signified that storing of
products acts as a major challenge that are required to be consider by business owner in order to
satisfy customers in best effective way. Along with this, it is being signified that, entity is
required to have a proper budget in order to conduct their business process in cost effective
manner, along with this entity is also required to undertake advantage of many tools and
techniques as to take use of cost effective measures to execute business functioning. With the
help of this food truck owner can spend remaining fund of hiring a food brokers those who can
offer effective advices to company to perform their business process as per according to
guidelines of Food and Drug Administration requirements. With the help of food brokers
accurate advises related to local health and packing requirements as well as packaging and
marketing design can be undertaken in feasible manner. Further it has been identified that
consumer queuing include two lines in which one line will be for pick up and other will be for
ordering. Along with this services will be provided by three workers, they are being authorized
with the roles and responsibilities that are related to taking orders, collection of payment and
preparation of order. In addition to this it has been signified that customers will have to
approximately 15 to 20 minutes in peak hours. Food truck will also provide customers with the
service of Trash Plan: Two trash Barrels with lids and bags on site (Jorge, Mosconi and Santa-
Eulalia, 2020). Trash will be removed at end of shift and disposed of at commissary. In addition
to this, spreads will be prepared weekly at the truck commissary; breads/burger bans will be
picked up daily from a local bakery. Along with this, it has been determined that food truck
services will be operating as per according to standard business hours as per according to
government guidelines.
Most important objective that business owner of food truck have is related to satisfy more
number of customers with exotic food dishes in order to have maximum number of loyal
consumer base for long period of time as to ensure long term sustainability. Thus, there are

number of locations that has been duly selected by food truck business owner such as Business
park, down town areas, train stations, University, School and more. By serving wide range of
food options from mobile truck business owners significantly aim towards providing high level
of satisfaction of customers of different locations (Kargiglioğlu and Bayram, 2020).
Further it has been duly determined that, in order to serve customers in effective manner
and attract them significantly towards business offerings food truck owner of Four Wheeled
Meal will planning to have different types of amazing food truck theme ideas. In this barbecue,
which is an amazing concept in this food truck will offer customers with the facility of low-cost
food with high appeal (Lichtenthaler, 2020). In addition to this food truck will significantly serve
their customers with locally sources foods with unique fusion along with environment friendly
packaging. In addition to this, as to have unique feature in food truck and raise competitiveness
Four Wheeled Meal owner will have smokey and sweet smell coming from their truck that will
further acts as their unique marketing concept. In addition to this, other attractive theme that
have been undertaken by respective company owner is cupcakes, it is one of the most demanding
food trends. In this segment Four Wheeled Meal will offer their customers with numerous range
of cupcakes in order to effectively serve needs and demands customers in a well define and
effective manner.
Ethnic fusion is also one of the theme that has been consider by Four Wheeled Meal in
their menu, for this owners will satisfy customers taste buds with different type of traditional
Filipino meals. In addition to this, it has been signified respective company business owners are
aiming towards serving customers in more effective manner for this they will offer more
adventurous offerings to customers in order to ensure their loyalty in best effective manner. This
has been determined that customers now a days are more tend towards organic and healthy
eating habits. Thus to satisfy these groups of customers Four Wheeled Meal business owner will
have other food theme of organic and local fare. In this they will ensure that organic as well as
local foods will not be boring as this will negatively affect their business sales. Further it has
been identified that food truck owner will also take advantage of European flavours in order to
serve individual or customers of London in more effective manner. Along with this, in order to
significantly attract attention of young school and college going students, most attractive theme
Waffles has been duly undertaken by Four Wheeled Meal business owner, this has been
determined that this theme can be used with many options like maple and butter syrup to

gourmet waffles with blueberries and lemon cream cheese filling. With the help of this theme
food truck can effectively attract attention of large base of individuals (Silva, Sousa and da Silva,
2020). Thus, as per according to the above mentioned evaluation it has been signified that in
order to serve customers in more effective manner and satisfy their needs and wants there are
number of food options as well as attractive themes are going to be provided by Four Wheeled
Meal.

Four Wheeled Meal will be dealing in food and beverage sector which is required to
comply with a number of hygiene and safety standards. This is important especially in the wake
of outspread of coronavirus across the globe right now. This makes it important for the
respective food truck entity to make sure that all the regulations in relation to safety and hygiene
maintenance are properly maintained. In this relation, The Food Standards Agency (FSA) is
responsible for food safety and food hygiene within the bounds of England, Wales and Northern
Ireland. This entity works with local authority for enforcing food safety regulation to ensure that
the standards associated with food and beverage sector are duly met by Four Wheeled Meal.
Besides this, there are various laws and legislation whose provisions need to be duly taken into
account by the respective business entity in order to ensure its existence in market place for a
long period of time in future context. Some of these laws are briefly outlined below:-
 The Food Safety Act 1990: This law tends to put forth the framework for food related
legislation, and further generates offence associated with quality, labelling, safety, etc.
 The General Food Law Regulation (EC) No 178/2002: This is involved in creation of
general principle and requirements in context of the food law.
 The Food Safety and Hygience (England) Regulations 2013: These regulations revoke
as well as re-enact with some minor alterations made in the Food Hygiene (England)
Regulations 2006 along with some of the provisions of the General Food Regulations.
Thus, Four Wheeled Meal will make sure that these regulations and laws are duly
followed by the entity in order to ensure that the name and reputation of the business does not get
hampered at any point of time.
Market audit
The Marketing Audit describes the breadth, detail, analysis, evaluation and translation of the
business situation, both internal and external, objectives, objectives, procedures, standards
for discovering the boundaries and openings of cases and the order strategy to promote the
company's advertising implementation.
Meal delivery services are rapidly changing in number and approach in the UK due to the
internet. They offer a wide range of functions and controls, for example, equipment, plans
and elements for a bespoke rigid dinner. Culinary experts, in collaboration with registered
dieticians / nutritionists, can prepare a large number of plans and dinners. Some are