Consumer Behavior Questionnaire: Fragrance Shop in the United Kingdom

This assignment presents a detailed questionnaire designed to analyze consumer behavior in the context of fragrance shops within the United Kingdom. The questionnaire encompasses a wide range of factors influencing consumer choices, including demographic information, fragrance preferences, and perceptions of shop quality. It explores the functional and technical service quality of the fragrance shop, assessing aspects like employee behavior, communication channels, and helpfulness of online services. Furthermore, the questionnaire delves into the image of the fragrance store, examining its reliability, reputation, and adherence to regulations. Questions also address corporate social responsibility, trust, customer service and satisfaction, and customer loyalty. The questionnaire utilizes Likert scales and non-Likert scales to gather comprehensive data, with references to relevant sources. This questionnaire aims to provide valuable insights into the consumer's perspective on fragrance shops, which can be used for academic purposes.

Running head: QUESTIONNAIRE OF FRAGRANCE SHOP IN UNITED KINGDOM
Questionnaire of fragrance shop in United Kingdom
Name of the Student:
Name of the University:
Author’s note:

1QUESTIONNAIRE OF FRAGRANCE SHOP IN UNITED KINGDOM
Table of Contents
Fragrance Questionnaire:.............................................................................................................................................................................2
Demographic questions (Non-Likert scale):................................................................................................................................................2
Questions on quality of perfume Shop (Likert scale):.................................................................................................................................2
Your fragrance preference: (14 questions)..............................................................................................................................................2
Functional quality of Fragrance Shop: (4 questions)...............................................................................................................................3
Technical service quality of Fragrance Shop: (3 questions)....................................................................................................................3
Image of Fragrance Store: (6 questions)..................................................................................................................................................3
Corporate Social Responsibility of Fragrance Shop: (3 questions).........................................................................................................4
Trust on Fragrance Shop: (2 questions)...................................................................................................................................................4
Customer service and satisfaction on Fragrance Shop: (4 questions).....................................................................................................4
Customer Loyalty on Fragrance Shop: (4 questions)..............................................................................................................................4
References:..................................................................................................................................................................................................5

2QUESTIONNAIRE OF FRAGRANCE SHOP IN UNITED KINGDOM
Fragrance Questionnaire:
Perfume is a mixture of fragrant oily compounds and aroma compounds. The odoriferous compounds manufactured
synthetically or extracted from plant or animal sources make up the fragrances. The questionnaires for interview on age, sex,
occupation wealth etc is generated for consumer study of Fragrance shop. This questionnaire is designed to study the major factors
that influence purchase of Fragrance shop in the U.K be used for academic purpose only.
Demographic questions (Non-Likert scale):
1. What is your age?
2. What is your sex?
3. What is your occupation?
4. What is your nationality?
5. What is your ethnicity?
Questions on quality of perfume Shop (Likert scale):
The Likert scale measures are-
SD=Strongly Disagree (1), D=Disagree (2), DA= either disagree or agree (3), A=Agree (4), SA=Strongly Agree (5). We can
mark the levels of responses from 1 to 5 as discussed in Likert scale measures. For calculation, we convert Likert scale categorical
variables in quantitative variables.
Your fragrance preference: (14 questions)
Do you prefer fragrances? □ 1 □ 2 □ 3 □ 4 □ 5
Do you consider fragrances as luxury? □ 1 □ 2 □ 3 □ 4 □ 5
Are you willing to willing to spend enough money on fragrances? (Source:
Cosmopolitan, 2018)
□ 1 □ 2 □ 3 □ 4 □ 5
Do you frequently change your fragrance brand? □ 1 □ 2 □ 3 □ 4 □ 5
Is any celebrity endorsing that fragrance? □ 1 □ 2 □ 3 □ 4 □ 5
Is the cost of the fragrance is very high? (Source: perfume questionnaire, 2018) □ 1 □ 2 □ 3 □ 4 □ 5
Does the fragrance of the fragrance last more than 6 hours? (Source:
Questionnaire, 2018)
□ 1 □ 2 □ 3 □ 4 □ 5
Is the fragrance of the fragrance is unique? (Source: Perfume Questionnaire,
2018)
□ 1 □ 2 □ 3 □ 4 □ 5
Do you buy this fragrance because of its brand value? (Source: Body
Sprays/Fragrances, 2018)
□ 1 □ 2 □ 3 □ 4 □ 5
Do you buy this fragrance because of package and design of the perfume
bottle? (Source: profile, 2018)
□ 1 □ 2 □ 3 □ 4 □ 5
Are you attracted to buy this fragrance because of advertisement? (Source:
Shodhganga.inflibnet.ac.in, 2018)
□ 1 □ 2 □ 3 □ 4 □ 5
Do you prefer the fragrance because of its quality of scent? □ 1 □ 2 □ 3 □ 4 □ 5
Does the fragrance help to improvise your personality vividly?
□ 1 □ 2 □ 3 □ 4 □ 5

3QUESTIONNAIRE OF FRAGRANCE SHOP IN UNITED KINGDOM
Is your Fragrance brand renowned and very popular? □ 1 □ 2 □ 3 □ 4 □ 5
Functional quality of Fragrance Shop: (4 questions)
Does the behaviour of employees of Fragrance Shop inspire your confidence? □ 1 □ 2 □ 3 □ 4 □ 5
Does the Fragrance Store indicate sincere concern in solving your problems? □ 1 □ 2 □ 3 □ 4 □ 5
Do the employees of Fragrance Store understand your specific needs? □ 1 □ 2 □ 3 □ 4 □ 5
Do the Fragrance Store employees establish a good relationship with you? □ 1 □ 2 □ 3 □ 4 □ 5
Technical service quality of Fragrance Shop: (3 questions)
Does the Fragrance Store give a good channel of communication with you? □ 1 □ 2 □ 3 □ 4 □ 5
Does the Fragrance Store provide the helpful information in its online service? □ 1 □ 2 □ 3 □ 4 □ 5
At the Fragrance Store, are you always successful for availing a phone call? □ 1 □ 2 □ 3 □ 4 □ 5
Image of Fragrance Store: (6 questions)
Is the Fragrance Store a reliable retailer? □ 1 □ 2 □ 3 □ 4 □ 5
Does the Fragrance Store provide an excellent service to you? □ 1 □ 2 □ 3 □ 4 □ 5
Is the Fragrance Shop a successful retailer in terms of selling rate? □ 1 □ 2 □ 3 □ 4 □ 5
Does the Fragrance Shop have a good reputation? □ 1 □ 2 □ 3 □ 4 □ 5
Does the Fragrance Shop of that fragrance brand have enough perfumes in
stock?
□ 1 □ 2 □ 3 □ 4 □ 5
Does the Fragrance Shop maintain government-regulations? (Perfume
packaging, 2018).
□ 1 □ 2 □ 3 □ 4 □ 5
Corporate Social Responsibility of Fragrance Shop: (3 questions)
Does the Fragrance Shop direct a part of its budget to denote the social causes? □ 1 □ 2 □ 3 □ 4 □ 5
Does the Fragrance Store have environmentally friendly policy? □ 1 □ 2 □ 3 □ 4 □ 5
Does the Fragrance Shop attempt to increase the quality of life in your
community?
□ 1 □ 2 □ 3 □ 4 □ 5
Trust on Fragrance Shop: (2 questions)
Do the services of the Fragrance Shop make you feel a sense of security? □ 1 □ 2 □ 3 □ 4 □ 5
Do you feel that the Fragrance Store is trustworthy to you? □ 1 □ 2 □ 3 □ 4 □ 5
Customer service and satisfaction on Fragrance Shop: (4 questions)
Does the Fragrance Store provide you helpful information in its online service? □ 1 □ 2 □ 3 □ 4 □ 5
Does the Fragrance Shop have systematic procedures to respond customers’
complaints?
□ 1 □ 2 □ 3 □ 4 □ 5
Is the Fragrance Store enhancing its stock and quality of products? □ 1 □ 2 □ 3 □ 4 □ 5

4QUESTIONNAIRE OF FRAGRANCE SHOP IN UNITED KINGDOM
Does the Fragrance Shop help you to feel contented? □ 1 □ 2 □ 3 □ 4 □ 5
Customer Loyalty on Fragrance Shop: (4 questions)
Do you really care about the fate of the Fragrance Shop? □ 1 □ 2 □ 3 □ 4 □ 5
Do you feel proud to tell others that you are a customer of that Fragrance Shop? □ 1 □ 2 □ 3 □ 4 □ 5
Do you expect to keep buyer-selling relationship with the Fragrance Shop for a long period? □ 1 □ 2 □ 3 □ 4 □ 5
Would you recommend the Fragrance Shop to others? □ 1 □ 2 □ 3 □ 4 □ 5

5QUESTIONNAIRE OF FRAGRANCE SHOP IN UNITED KINGDOM
References:
Body Sprays/Fragrances (2018). Body Sprays/Fragrances Survey. [online] Surveymonkey.com. Available at:
https://www.surveymonkey.com/r/2CSYTTV [Accessed 5 Jan. 2018].
Cosmopolitan. (2018). Top Perfume Questions. [online] Available at:
http://www.cosmopolitan.com/style-beauty/beauty/advice/a3169/what-youve-always-wondered-about-scent-0409/ [Accessed 5 Jan.
2018].
Perfume packaging (2018). Questionnaire: Perfume packaging Survey. [online] Surveymonkey.com. Available at:
https://www.surveymonkey.com/r/3GGQ6V5 [Accessed 5 Jan. 2018].
Perfume Questionnaire (2018). Perfume Questionnaire Survey. [online] Surveymonkey.com. Available at:
https://www.surveymonkey.com/r/TTXWZ7D [Accessed 5 Jan. 2018].
perfume questionnaire (2018). Survey Summary - perfume questionnaire. [online] My3q.com. Available at:
http://www.my3q.com/research/mob/25923.phtml [Accessed 5 Jan. 2018].
profile, V. (2018). Questionnaire on perfume. [online] Wajahatz.blogspot.in. Available at:
http://wajahatz.blogspot.in/2011/04/questionnaire-on-perfume.html [Accessed 5 Jan. 2018].
Questionnaire (2018). Questionnaire. [online] Ayala Moriel Parfums. Available at: https://ayalamoriel.com/pages/questionnaire
[Accessed 5 Jan. 2018].
Shodhganga.inflibnet.ac.in (2018). Questionnaire: Consumer Survey - Deodorant. [online] Shodhganga.inflibnet.ac.in. Available at:
http://shodhganga.inflibnet.ac.in/bitstream/10603/75781/10/10_questionnaires.pdf [Accessed 5 Jan. 2018].