Report: Franchise Entry Mode Analysis for Hedonism Wines
VerifiedAdded on 2021/02/18
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Report
AI Summary
This report examines Hedonism Wines' potential use of the franchise entry mode to expand into new markets, specifically Africa and the United Kingdom. It begins with an introduction to franchising as a licensing arrangement and the company's business model. The main body of the report delves into the advantages and disadvantages of franchising, including marketing support, cost-effective expansion, capital investment, and legal considerations. Furthermore, it explores the benefits of franchising, such as increased chances of success, initial training, and brand recognition. The report concludes by highlighting the franchise entry mode's value for business development and market share growth in a competitive environment. It references key academic sources to support its analysis.
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