Research Report: Franchising Impact on Tesco in Emerging Markets

This research project examines the impact of franchising on Tesco's organizational performance within emerging markets, focusing on the effects of globalization. The report begins with an introduction to globalization and its impact on business performance, followed by a research proposal outlining aims, objectives, research questions, and the rationale for the study. A literature review explores the concept of globalization and its implications for Tesco's performance, including the advantages and disadvantages of franchising as a strategy. The report then analyzes the impact of globalization on Tesco's performance in emerging markets, including strategies for improvement, and concludes with reflections on the effectiveness of research methods. The study emphasizes the importance of understanding globalization and its effect on business performance.

RESEARCH PROJECT

TABLE OF CONTENTS
INTRODUCTION.....................................................................................................................3
LO1 ..........................................................................................................................................4
P1. RESEARCH PROPOSAL ..........................................................................................4
P2 Explaining the appropriate research methods and conduct primary and secondary
researcher............................................................................................................................11
LO 2........................................................................................................................................13
P3 Conducting primary and secondary research utilising appropriate methods ...............13
P4 . Applying analytical tools for analysing research findings and data............................14
Questionnaire......................................................................................................................14
LO 3........................................................................................................................................16
P5 Communicating research outcomes in appropriate manner..........................................16
Lo 4 ........................................................................................................................................29
P6 Reflecting the effectiveness of research methods applied for meeting objectives .......29
P7 Alternative research Methodologies and lessons learned in view of outcome.............30
CONCLUSION ......................................................................................................................31
REFERENCES........................................................................................................................32

TOPIC : IMPACT OF FRANCHISING ON ORGANISATION PERFORMANCE IN
EMERGING MARKETS : A CASE STUDY ON Tesco
INTRODUCTION
Globalisation can be defined as a procedure of which companies operates business at
international level. There has been rapid growth in globalisation due to improvement in
transportation system as well as communication technology. Globalisation has both positive
and negative effect on the profitability as well as business performance of organisation.
Many companies are facing difficulty in maintaining profitability due to stiff competition.
But many of the scholar perceives that business entities can increase their profitability by
expanding their operations in more than one country. Globalisation have effect on all the
aspects of business. Due to globalisation firms might have to face various issues as well as
challenges which might have negative effect on the performance of companies.
Globalisation has both various opportunities and challenges for organisation effect of which
can be seen on the business performances of firm. Some opportunities bought by
globalisation includes firms can increase market share, profitability, sales etc. In addition to
this, companies can expand their business through franchising in emerging markets such as
Brazil, China, India, Mexico, Turkey and can gain various benefits. As this will assist an
enterprise in gaining the competitive advantage. Globalisation has direct as well as
significant effect on the financial performance of business entities. It has great influence on
the business plans as well as operational or other strategies of companies. Manager in an
enterprise are required to develop the understanding about the effect of globalisation on their
business, as this will assist them in providing the appropriate responses to changes in
business environment. Globalisation arose as a consequence of the changes in business
economy worldwide,
The purpose of the report is to identify the effect of globalisation on organisation
performance in emerging markets such as Brazil, China, India, Mexico, Turkey in context of
Tesco. Study will also emphasize on identifying the threats and opportunities emerged from
globalisation. Assignment will also highlight the issues or challenges faced by company due
to globalisation. It will also include few strategies which can be used by an organisation for
minimising the negative impact of globalisation on business.

LO1
P1. RESEARCH PROPOSAL
Research aims and objectives
Research Aim : To analyse impact of franchising on organisation performance in emerging
markets : A CASE STUDY ON Tesco
Research Objectives:
 To develop the understanding about the concept of Globalisation and threats or
opportunities
 To analyse the impact of globalisation on Tesco performance in emerging markets.
 To determine the implication of franchising for business .
 To suggest the strategies which can be utilised by Tesco for improving business
performance in international market and reducing the negative effect of globalisation.
Research Questions
 What is globalisation threats or opportunities emerged from it ?
 How globalisation is effecting the business performance of Tesco.
 What are the implications of globalisation for business?
 Which are the effective strategies which can be utilised by Tesco for improving its
business performance in emerging markets and reducing the negative effect of
globalisation?
Rationale for selecting the specific topic for research
The Biggest reason for selecting the particular topic for investigation is that
researcher wants to gain knowledge about the effect of different dimensions of globalization,
especially at the micro level, as these dimensions are neglected by other researchers. The
rationale for selecting the specific topic for the research is that scholar has interest in
analysing the impact of globalisation on business performance of companies in emerging
market. This research topic is important as it has emphasizes on identifying an appropriate
solution for supporting companies in dealing with the issues faced by them in operating

business at global level. In addition to this, investigation on specific topic has been
conducted in order to determine the strategies which can be adopted by business entities for
improving their performance in emerging markets. The emerging countries has been chosen
for the research, as emerging nations are more globalised as compared to other countries.
Literature review
Concept of globalisation
According to the view of Wang, (2018), globalisation can be referred to as
procedure of opening up of economies to outside world in order to encourage trade. The
author also states that purpose of globalisation is to minimise barriers and increase the
movement of products or services. As per the opinion of Intriligator,(2017), globalisation
can be defined as the integration of economies through social, economic and political
procedure. According to the author Sundram, (2017), globalisation can be considered to be
as procedure of increasing cultural as well as social interconnectedness. The author also
states that globalisation also promotes political independence. As per the perception
ofMenzies, (2017), effect of globalisation on firm performance can be experienced in market
of emerging countries only. The author states that as developing nations are more globalised
as compared to other countries.
Analysing the impact of globalisation on Tesco performance in emerging markets.
As per the opinion of Yang (2017), globalisation has completely the way of doing
business. The author Miles, (2017), has stated that the threats as well as opportunities which
has been generated by globalisation has encouraged business entities to adopt strategies and
business structure accordingly before entering into emerging market. According to the view
of Niedzielska, (2017), global market opportunities allows business entities to get access to
resources which can be used for expansion of business. The author states that globalisation
helps companies in improving their business performance. As per the perception of
Kolodko, (2018), threats arises due to the globalisation can give rise to the stiff competition
which can have adverse impact on the business performance of enterprise in emerging
market. According to the thinking of Wu, (2018), globalisation might give rise to increase
in Intensity of competition coupled with higher market uncertainty. As per the opinion of
Sindi, and Roe, (2017), globalisation brings different challenges cyclical crisis, increase in

competition, liberalisation of market which can have negative impact on the business
performance of companies in emerging markets. Due to the intense competition and different
issues company might face difficulty in maintaining its sustainability in the market.
According to the view of Niedzielska, (2017), Liberalization of world trade and capital
markets led by globalisation has created a new and challenging competitive arena for all
organisations. As per the opinion of Beleya, ( 2017), globalisation has given rise to increase
in investment and flow of trade which has supported business entities in increasing
profitability. The author states that by implementing the globalisation strategies companies
can bring positive as well as drastic improvement in their overall business performance.
According to the thinking of author, globalisation provided firm an opportunity or chance to
re-engineer themselves towards international standards as well as market place, hence
support enterprises in improving business performance. As point of view of customers,
globalization strategies leads to low product and service prices because of the economies of
scale and scope drive established on a large global base. According to the opinion of Konara,
(2017), globalisation has contributed a lot in controlling the fluctuation in prices of products
or services which has supported business entities in maintaining profitability. As per the
view of author, Globalization has spurred the spread of new technology and has supported
companies in increasing their working efficiency as well as productivity. The author has also
stated that globalisation has assisted business entities in bringing improvement in their
quality of management and also in working conditions.
Determining the implication of franchising for business.
As per the view of Shirodkar and Konara,(2017), franchising has long termed
as well as continuous effect on business performance of companies. According to the
opinion of Mamic,(2017), franchising as a globalisation strategy will help an organisation in
increasing profitability of firms operating business in retail sector. The author also states that
effect of franchising on profitability as well as performance of retail sector companies varies
from one country to another. As per the study conducted by author Kolodko, (2018), has
revealed that import penetration strategy have great as well as significant impact on the
financial performance of business entities in approx. 10 European countries. The result of the
investigation conducted by authors has shown that import competition from emerging
market economies has had an overall negative effect on profitability of enterprises operating

business in retail sector industry. According to the view of Piperopoulos, Wu and Wang ,
(2018), franchising has positive effect on the performance as well as profitability of firms in
retail sector. As per the perception of Intriligator, (2017), franchising strategy will support
enterprise in gaining the competitive advantage in new market. It will aid organisation in
reducing the negative effect of global changes on their business. The other author Selvaraju,
Beleya and Sundram,(2017), has argued that franchising lead to the lack of control on
business. According to the opinion of Yan,(2018), risk of establishing business in emerging
market is mitigated by franchising. As per the view of Lassou,(2018) Franchising strategy
will provide firm an enterprise in capturing market share. The author argues that he franchise
agreement usually includes restrictions due to which franchisee might face difficulty in
running business in their own way.
According to the opinion of Amado and Walczuch,
(2012.), Franchisse might get benefit from communicating as swell as sharing ideas with,
and receiving support from, other franchisees in the network. The author argues that he
inflexible nature of a franchise might restrict ability of franchisor to introduce changes to the
business to respond to the market or make the business grow. According to the opinion of ()
element of franchising which has positively affected business performance of business
entities in retail sector the level or degree of financial as well as economic integration.
Effective strategies which can be utilised by Tesco for improving its business
performance in emerging markets and reducing negative effect of globalisation
According to the view of Menzies,(2017), Companies in order to improve their
performance in emerging markets and for reducing the negative effect of globalisation on
business entity need to form collaboration with other organisations. As per the opinion of
Grimmer, Byrom and Grimmer, (2017), firm can use franchises network as an asset for
competing with competitors in global market. The author also states that franchising
strategy will help business entity in gaining the competitive advantage in the global market.
The author has also suggested that in order to improve performance in emerging market,
companies need to bring improvement in operational activities which can be done through
conducting the mergers with global companies. According to the perception of Yang and
Niedzielska, (2017) it is required by manager in an enterprise to develop an effective plan or

formulate appropriate strategies before expanding business in emerging market. It is
considered to be as an effective strategy, as this will support enterprise in minimising the
negative effect of globalisation on business performance. As per the perception of Menzies,
(2017),. it is required by business entity to form joint ventures or form mergers, as this
strategy will provide firm an ease in getting access to bigger market. It will also help
enterprises in getting the cost advantage. According to the new trade theory, business entities
should facilitate continuous innovation which is not possible through franchising. The author
states that company can form merger or joint venture with other company as this strategy
will help an organisation in facilitating innovation. According to the view of author ,
franchising will assist them in reducing the negative effect of globalisation on their business
operations. In addition to this, it will also support them in increasing their sustainability in
emerging markets
Activities and Time scale

Research approaches and Methodologies
The selection of appropriate research methodology is very much crucial in order to
accomplish desired result. In present investigation, scholar will use different research
methodologies, philosophies for accomplishing desired aims and objectives.
Research Type: It is very much essential for scholar to assess the type of research. The most
commonly used research types are qualitative and quantitative research. In present study,
researcher will conduct qualitative research. The reason for selecting qualitative research is
that it provides scholar an ease in gathering information related to the topic.

Research design: This is considered to be as roadmap which supports researcher in
proceeding the investigation procedure in right direction. There are different types of
research design these exploratory, explanatory, descriptive and experimental. In present
investigation, researcher will use descriptive research design. The reason of selecting
descriptive research design is that investigator will get an ease in analysing information.
Research approach : The two commonly used research approach are deductive and
inductive, In present investigation, scholar will use inductive research approach. Rationale
for selecting the inductive research approach is that it provides greater flexibility as
compared to quantitative research (Kumar, 2017).
Research Philosophy: It is very much important for scholar to select the research
philosophy considering the nature of research. The two commonly utilised research
philosophy includes interpretive and positivism (Blamey and Thompson, 2017.). In present
study researcher will use interpretive research philosophy. By utilising interpretive will able
to conduct in-depth study.
Collection of data: In present study scholar will use both primary and secondary source for
gathering the information related to the topic (Neelankavil, 2015). Questionnaire and
interview method will be used as method of gathering primary infiormary.. Books , journals,
Magazines, annual report will be utilised in order to analyse the effect of globalization on
firm performance in emerging market.
Sampling : Among several sampling techniques, researcher will use probability sampling
technique. In addition to this, employees working at different level of management will be
selected using random sampling technique. Reason for selecting random sampling technique
is that it aid in eliminating biasses. Researcher has decided to select 20 participants
randomly.
Data analysis: Thematic analysis technique will be used by researcher in present
investigation. Chart, graphs, tables will be used for presenting the information in systematic
manner (Johnston, 2017).

P2 Explaining the appropriate research methods and conduct primary and secondary
researcher
Primary Research method: Primary research is the method of collecting data or
information in appropriate manner. In this process data has been collected from direct from
the research topic and research area by the researcher. Primary research is the best method to
collect fresh data from the selected respondents (Flick, 2015). Primary method includes
several methods and better development goals in order to meet out the best outcome and
better result oriented by getting sources from different areas. Some of the best research
methods or techniques of primary data collection are interviews, questionnaire survey,
observation or focus groups. Interview is the process of face to face collection of data
through selected respondents. In this process of interview researcher recorded the opinion of
different people in the same questions. This process helps in collecting data into more
appropriate manner. Besides, questionnaire is the most appropriate and effective primary
data collection technique. Questionnaire based on some particular subject matter of growth.
Present study will be taken primary tool is questionnaire and interview method to collects
data on the topic of to identify the impact of globalisation on organisation performance in
emerging markets of The TESCO.
Secondary Data collection method: Secondary is another method after primary to
collect data from different sources in order to meet out the research outcomes and better
result-oriented goals and techniques. Secondary method of data collection involves the
process of collecting data from the existing data or from theories which has already been
exist in the market. sources to collect secondary data collection are books, journals,
magazines, etc.
Comparatively primary method. Secondary data collection is the cost effective which
is the reason that makes it a popular choice among a lot of businesses and organisations.
Secondary sources can easily be collected from internet. Government and non-government
agencies, public libraries, educational institutions (Glesne, 2015). For collecting data in
secondary method, researcher can also take information from agencies such as industry
bodies, government agencies, libraries and local councils as well. Present secondary research
will be followed by literature review in which data collected by different existing theories.

Research approach: Research approach is the most distinct approach to analyse the
details of the topic into deeper manner. On the other hand, research approach is the process
or systematic plan which consists the broad assumptions to detailed method of data
collection. There are two types of approaches inductive or deductive research approach in
order to meet out the best and growing leading performance goals and technique
performance. Inductive approach is the process or technique which starts with the
observation which is based on theories proposed towards the end of the research process
(Lewis, 2015). Apart from that, it will help to cover the better and goal orientation in order
to select the best possible action plan. On the other side, deductive approach is concerned
with developing a hypothesis on existing theories which designing a research strategy to test
the hypothesis result. Present study will be based on inductive research approach.
Sampling: Sampling is another specific important term in the research that is very
important for the research process. In this process researcher selects some selected group of
members out of high range if population market. There are two types of sampling method
probability or non-probability. Probability method of sampling give permission to every one
for the participation in the research. On the contrary, non-probability sampling is the method
in which researcher only selects some set of members and age of group people to conduct
the study (Mackey and Gass, 2015). Present study will be uses simple random sampling by
taken 20 senior managers of Tesco for collecting the topic of analysing the impact of
franchising on organisation performance in emerging markets :
Data analysis: After collecting data from primary and secondary research method.
Next process is to interpret the data into final outcomes and growth. Data analysis is the best
approach to analyse the data into final outcomes. There are two technique of data analysis
qualitative data analysis and quantitative data analysis method. Qualitative method of data
analysis is the simple method which does not based on non-numeric form. These data
generally come from interview transcripts video and audio recording, images and text
documents. This data can be interpreting in different form of analysis method such as
framework analysis, narrative analysis or content analysis. On the other hand, Quantitative
data analysis method includes numerical term in which data interpret from mathematical
manner. For example, questionnaire survey. The method of quantitative is mean, median and

mode. Present study will be uses qualitative data analysis model in order to analysis or
presenting data into the more appropriate manner.
Research Design: Research design is the placed most important process in the
research. Research design will be dividing into two forms exploratory and conclusive.
Exploratory design is to describe or explore the purpose of the research topic (Taylor,
Bogdan and DeVault, 2015). On the other hand, conclusive research design method applied
to generate the new findings in order to reaching to the research aims and objectives (Turner,
Cardinal and Burton, 2017.). In present research process, researcher has been used
descriptive research design.
Ethical consideration: Ethical consideration can be specified as one of the most
essential important part of the research study. To taking the research good without any
hurdles. It is very necessary for the Researcher to adopt all required norms and policies of
research in order to secure the outcomes such as confidentiality of respondent data,
maintained good communication with them etc (Taylor, Bogda and DeVault, 2015). Ethical
considerations help to prevent against the fabrication or falsifying of data into more
appropriate manner.
Research limitations: It is the responsibility or necessary for the researcher to
develop the research contingencies plans in order to reduce the chances of fail. For that,
researcher needs to create the better development target in order to meet out the best
outcome goals and results. Research is employed to establish or confirm facts, reaffirm the
outcomes of the previous research work. To maintained the stability of the research and
desired outcomes, researcher needs to focused on the research limitations and try to full fill
to meet the research aims. Present research limitations would be insufficient data from the
customers which represents proper findings, Inappropriate tools and techniques, etc.
LO 2
P3 Conducting primary and secondary research utilising appropriate methods
Cost, Access and ethical issues are considered to be as crucial elements of project
management plan. It is very much important for scholar to determine the cost, as well as
ethical issues while making the project management plan, as this strategy will support them
in completing the project in an effective as well as efficient manner.

Cost : Expenses are associated with conducting the different activities during the
investigation process. Major cost occurred in making the arrangement for collection of data
or information related to the topic of research. The financial resources are required for
purchasing the stationery, printing, for purchasing communication devices etc. Budgeting is
the technique which will be used by researcher in present study for controlling the cash flow
during the investigation procedure. Scholar will create flexible budget so that changes can be
easily done when required.
Access : It can be referred to as suitable ethical as well as academic practices executed by
scholar in order to enter into a given community with the objective of conducting formal
investigation on specific topic. In context of present investigation, scholar has taken
permission for conducting research by top level management in Tesco organisation. Access
has the direct as well as significant influence on investigation procedure and outcomes. It is
important for researcher to develop the understanding about the complexity of access, as this
will assist them in making suitable decisions. In present study, researcher will analyse the
annual report of Tesco organisation in order to find the effect of globalisation on the sales
and profitability of Tesco.
Ethical issues :This is considered to be as an important element in project management plan.
As due to ethical issues, scholar might have to face legal obligations that might have
negative impact on their reputation. In present study, in order to avoid ethical as well as legal
issues, researcher has taken several measures, such as researcher has informed participant
about the purpose of investigation (Pandey and Van Ryzin, 2017). Special computer
software such as information system has been used for storing of information or data.
Confidentiality of information provided by participants has been maintained by use of
special computer software. No participants were forced to provide information which they
do not want to share. In addition to this, scholar has gathered maximum amount of
information from the primary sources through interview or questionnaire for avoiding the
chances of plagiarism.
P4 . Applying analytical tools for analysing research findings and data
Questionnaire
Name :

Department:
Designation :
Ques 1: According to you what is the major implication of franchising for business ?
 Competitive advantage in the global market.
 Reduction in negative effect of changes in business environment on business-
management
 ease in capturing market share
Ques 2. How much agree you are with the statement that globalisation has given rise to
competition and has led to financial shift?
 Completely agree
 Partially accepted
 Completely disagree
Ques 3. What is the biggest issue faced by Tesco due to franchising ?
 Lack of control on business
 Issues in facilitating the innovation
 The franchise agreement usually includes restrictions
Ques 4. Which is the biggest challenges you think globalisation has created in context of
business ?
 Sophisticated customer demands
 Increase in cost
 intense competition
Ques 5. Please, one option as an important benefit provided by globalisation to business ?
 Expansion of business in emerging market
 Increase in the ability to exploit economies of scale.
 Greater specialisation opportunities.
Ques 6. What is the main purpose of Tesco organisation in context of implementation of
globalisation strategy ?
 Search for opportunities.
 For entering into foreign market for fostering business growth

 Increase in market share and profitability.
Ques 7. Do you agree with the statement that emerging nations are more globalised as
compared to other countries and globalisation has much effect on the firm performance in
emerging market?
 Yes
 No
 Don't know
Ques 8. According to you, What type of effect franchising have on the performance of
organisation in emerging markets?
 Negative
 Positive
 Both
Ques 9. To what extend franchising effect the performance of retail sector companies in
emerging markets?
 Low
 Great
 Medium
Ques 10. What strategy you will suggest to company that can be utilised for minimising the
negative effect of globalisation on business performance?
 Franchising
 Joint venture or mergers
 Formulation of an effective strategies
LO 3
P5 Communicating research outcomes in appropriate manner
In present investigation thematic analysis has been used for data analysis . The
different themes are prepared based on the questions and answers provided by respondents.
Thematic analysis technique has assisted scholar in reaching to conclusion. It has helped
researcher in making suitable decision.

Theme: Emergence of global brands, is the major implication of globalisation for business.
Ques 1: Ques 1: According to you what is
the major implication of franchising for
business ?
Frequencies
 Competitive advantage in the global
market.
10
 Reduction in negative effect of
changes in business environment on
business-management
5
 ease in capturing market share . 5
0
3
6
9
Frequencies

Interpretation : It can be analysed from the information present in table and diagram that
Competitive advantage in the global marke is the major implication of franchising for
business. Out of 20 participants, ten have stated that globalisation has lead to the increase in
number of global brands which is perceived to be as good impact of internalisation on
business performance. There are 5 People those who have stated that Reduction in negative
effect of changes in business environment on business is the major implication of franchising
.
Theme: Respondents have shown complete agreement with the statement that globalisation
has given rise to competition and has led to financial shift.
Ques 2. How much agree you are with the
statement that globalisation has given rise to
competition and has led to financial shift?
Frequencies
 Completely agree 15
 Partially accepted 3
 Completely disagree 2

Interpretation : The facts which is found after analysing the information provided by
participants during the investigation is that globalisation has given rise to competition and
has led to financial shift. In other words, globalisation directly or indirectly has effected the
business performance of companies. Out of 20 respondents, 15 participants have shown
complete agreement with the statement that globalisation has given rise to competition and
has led to financial shift. There were two people those who have shown disagreement.
Theme:Increase in cost of doing business, the biggest issue faced by Tesco due to
globalisation.
Ques 3. Ques 3. What is the biggest issue
faced by Tesco due to franchising ?
Frequencies
 Increase in cost of business 6
 The franchise agreement usually
includes restrictions
4
 Issues in facilitating the innovation 10
Completely agree Partially accepted Completely disagree
0
2
4
6
8
10
12
14
16
Frequencies

Interpretation : It has been analysed from the increase in cost of doing business is considered
to be as the biggest issue faced by companies due to franchising Twenty participants were
chosen for the study out of which 10 have stated that issue in facilitating the innovation is
faced by their company. According to the answers provided by four people business entity
is facing the issu such as restriction because of franchsisng.
Theme: intense competition is the biggest challenges for companies.
Which is the biggest challenges you think
globalisation has created in context of
business ?
Frequencies
 Sophisticated customer demands 5
 Increase in cost 4
 intense competition 11

Interpretation : The information provided in the table shows that intense competition is the
biggest challenges which is faced by enterprise due to globalisation. There are 11
participants who consider intense competition to be as the biggest challenge which has
emerged due to globalisation. Out of 20, 5 respondents believes that business entity is facing
major challenge related to catering to the sophisticated demands of customers.
Theme:Expansion of business in emerging market is an important benefit provided by
globalisation to business.
Ques 5. Please, one option as an important
benefit provided by globalisation to
business ?
Frequencies
 Expansion of business in emerging
market
10
 Increase in the ability to exploit
economies of scale.
6
Sophisticated customer demands
Increase in cost
intense competition
0
2
4
6
8
10
12
Frequencies

 Greater specialisation opportunities. 4
Interpretation : The information presented in table has shown that Expansion of business in
emerging market is the biggest benefit or opportunities which has emerged from
globalisation. There are 6 participants those who perceive that Increase in the ability to
exploit economies of scale is the important benefit provided by globalisation to business.
Theme:For entering into foreign market for fostering business growth, is the main purpose of
Tesco organisation in context of implementation of globalisation strategy.
Ques 6. What is the main purpose of Tesco
organisation in context of implementation of
Frequencies
0
2
4
6
8
10
Frequencies

globalisation strategy ?
 Search for opportunities. 4
 For entering into foreign market for
fostering business growth
10
 Increase in market share and
profitability.
6
Interpretation : It has been found by analysing the information is that Tesco has implement
globalisation strategy in order to enter into foreign market for fostering business growth.
According to the answer provided by 6 participants, business entity has implemented
internalisation strategy in order to Increase market share and profitability. There are four
respondents those who perceive that an organisation has adopted globalisation strategy in
order to capture different business opportunities.
0
2
4
6
8
10
Frequencies

Theme: Respondent has stated yes that emerging nations are more globalised as compared to
other countries and globalisation has much effect on the firm performance in emerging
market.
Ques 7. Do you agree with the statement that
emerging nations are more globalised as
compared to other countries and
globalisation has much effect on the firm
performance in emerging market?
Frequencies
 Yes 15
 No 3
 Don't know 2

Interpretation : It has been concluded from the above information that emerging nations are
more globalised as compared to other countries and globalisation has much effect on the
firm performance in emerging market. Out of 20 respondents, 15 have stated yes that
emerging nations are more globalised. There are only two people those who have stated for
this question.
Theme:Both positive and negative effect globalisation have on the performance of
organisation in emerging markets.
Ques 8. According to you, What type of
effect franchising have on the performance
of organisation in emerging markets?
Frequencies
 Negative 5
 Positive 5
 Both 10
Yes No Don't know
0
2
4
6
8
10
12
14
16
Frequencies

Interpretation : The information presented in above table shows that franchising has both
positive and negative impact on the performance of companies in emerging market. Out of
20 participants, 10 have provided answer that franchising strategy adopted by business entity
have adverse as well as affirmative effect on organisation performance. There are five
respondents who perceives that franchising has negative effect on business.
Theme: Up to great extend globalisation effect the performance of retail sector companies in
emerging markets.
Ques 9. To what extend globalisation effect
the performance of companies in retail
sector.
Frequencies
 Low 2
 Great 10
 Medium 8

Interpretation : It has been analysed from the above information that globalisation has great
effect on the performance of companies in retail sector. Out of 20 participants, 10 have
answered that globalisation has great effect on the performance of companies operating
business in retail sector. There are 8 participants those who have stated that globalisation
neither have high or low effect on business performance of firms. Out of twenty workers,
only two people perceives that globalisation has low impact on the business performance.
Theme:Joint venture or mergers, is the strategy suggested to company that can be utilised for
minimising the negative effect of globalisation on business performance.
Ques 10. What strategy you will suggest to
company that can be utilised for minimising
the negative effect of globalisation on
business performance?
Frequencies
 Innovation 4
Low Great Medium
0
1
2
3
4
5
6
7
8
9
10
Frequencies

 Joint venture or mergers 14
 Formulation of an effective strategies 2
Interpretation : It has been found after analysing the information that joint venture or
mergers is considered to be as an effective strategies which will assist business entity in
reducing the adverse effect of globalisation. Out of 20, 14 people have stated that merger or
joint venture strategy will support an enterprise in maintaining the listenability in emerging
market. They also perceive that merger or joint venture strategy will provide firm an ease in
entering into new market and will help an organisation in gaining competitive advantage. Th
ere are four participant who think that innovation is considered to be as the best tactics for
improving performance.
Research outcomes and recommendations
Innovation
Joint venture or mergers
Formulation of an effective strategies
0
2
4
6
8
10
12
14
Frequencies

Scholar in present investigation by applying appropriate research methodology has
able to achieve the desired outcome. Proper technique utilised by researcher for analysing
the information has helped them in reaching to the conclusion. It has also assisted
investigator in making suitable decisions. By executing the investigation procedure , scholar
has address few areas where Tesco need to bring improvement. One of the field is, it is
required by manager in Tesco to bring improvement in its business plans as well as
expansion strategies. As this tactic will support an enterprise in dealing with the issue or
challenges emerged as a result of globalisation. Management in an enterprise need to make
proper arrangements before expanding its business. Marketing manager in Tesco should
conduct market research, as this will support business entity in identifying the suitable
market for positioning their goods or services. It will also support an organisation in
addressing those factors which can have impact on their business performance as well as
growth. In addition to this, Tesco can adopt the collaboration strategy , as this will help
business entity in gaining the competitive advantage in the international market. An
organisation can also adopt innovation strategy which will support firm in entering into the
new market. Low cost pricing strategy is considered to be as effective which can be adopted
by Tesco, as this will provide company an ease in entering into new or emerging market.
Both innovation and flexible pricing strategy will aid an enterprise in reducing the negative
effect of globalisation on their business performance.
Lo 4
P6 Reflecting the effectiveness of research methods applied for meeting objectives
I have successfully executed investigation on effect of globalisation on the
performance of companies in emerging market. I have identified the challenges faced by
business entity due to globalisation. I have analysed that the globalisation has bought many
opportunities for companies but at the same time it has given rise to different business issue.
This research is very much useful in context of increasing my knowledge about globalisation
and the way it is effect the performance of companies in emerging market. I have also
realised that by developing effective strategies firm can capture various opportunities and
can easily deal with challenges created by globalisation. By participating in the investigation
I have developed new skills and has able to enhance my existing skills. I have gained

knowledge about the different research methods which I perceive that will assist me in
conducting further investigation in the future. I have able to develop research as well as
analytical skill which is very much important in order to built or continue career in research
field. In addition to this, I have learned about the ethics of conducting investigation which is
very much crucial in order to avoid ethical or legal issues. I perceive that literature review is
the best part of research, as this section helps us to know about the perception of different
people about specific topic. I have experienced that literature\review party has helped me a
lot in reaching to the conclusion. During the investigation, the activity which I have enjoyed
a lot is data collection. I perceive that both questionnaire and interview method as the best
technique of collecting the information related to the topic. As these two methods helps
scholar in analysing the behaviour as well as facial expression of respondents. It also
provides researcher an ease in determining the reliableness of information. I also think that
thematic analysis is effective in context of refining data, as it help researcher in eliminating
unwanted or irrelevant facts or figures.
I have utilised different research methodologies which has helped in accomplishing
desired aims and objectives. By participating in the research, I have learned about the
strategies which can be adopted for dealing with different issues or challenges. While
executing the investigation I have analysed that business entity is facing issue in
concentrating on their business operation due to increase in competition. In addition,
increase in cost of doing business is considered to be as the biggest issue faced by the Tesco
company due to globalisation.
P7 Alternative research Methodologies and lessons learned in view of outcome
The alternative research methodologies which I perceive can be utilised for p[resent
investigation are :
Research type : In present study I would have utilised both qualitative as well as
quantitate research type. As this research methodology would have assisted me in
conducting the study in depth. Advantage of using qualitative research is that Subject
materials can be evaluated in greater detail (Quinlan, Babin and Griffin, 2019). In addition to

this, qualitative research aid researcher in completing the investigation in effective as well
as efficient manner. I perceive that by using qualitative research can provide detail
explanation on the topic. Limitation of qualitative research method is that the quality of the
research depends too greatly on the individual researcher. The limitation of quantitative
research is that qualitative research is harder to demonstrate because it often involves the
qualitative analysis of qualitative data.
Research approach : I will suggest deductive approach for present study. T have
realised that new theories can be developed by using the information collected during the
investigation process. I also have experienced that deductive research approach assists in
developing the understanding about relationship between cause and effect. The major
disadvantage of deductive research approach is that it does take longer than other methods.
Research design : I would suggest exploratory research design, as this is best
methodology which helps in gaining the depth knowledge about the topic. The disadvantages
of is that the outcomes are not generally helpful for decision-making by themselves.
Data collection : I will suggest formal structured interview, pilot survey and
informal discussions as techniques which can be utilised by scholar for gathering data or
information related to the topic of investigation. Gathering information using primary
methods such as interview and questionnaire can be time as well a cost consuming.
Data analysis: My suggestion for data analysis is quantitative technique. The
draback of Quantitative technique for data analysis is that it requires extensive
statistical analysis, which can be difficult to perform for researchers from non-
statistical backgrounds.
CONCLUSION
It has been concluded from the report that globalisation has given rise to the foreign
trade and internalisation that has led to the increase in flow of investment which is positive
sign in context of growth of companies. The other thing which has been concluded is that
growth of the Internet and the global communications' system has supported by globalisation
which has helped form in improving business performance. It has also been concluded from
the assignment that access to new market is considered to be as the biggest opportunity

provided by globalisation to companies. Project has also concluded that globalisation has
both positive as well negative effect on business performance of enterprises in emerging
market.
Business entity has been provided with recommendation to adopt collaboration
strategy, as this will provide firm an ease in entering into new market.

REFERENCES
Books and journals:
Benitez-Amado, J. and Walczuch, R. M., 2012. Information technology, the organizational
capability of proactive corporate environmental strategy and firm performance: a
resource-based analysis. European Journal of Information Systems. 21(6). pp.664-679.
Blamey, J. and Thompson, J.W., 2017. Modern Moral Philosophy. Macat Library.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Glesne, C., 2015. Becoming qualitative researchers: An introduction. Pearson.
Grimmer, L., Miles, M.P., Byrom, J. and Grimmer, M., 2017. The impact of resources and
strategic orientation on small retail firm performance. Journal of Small Business
Management.55. pp.7-26.
Hopper, T., Lassou, P. and Soobaroyen, T., 2017. Globalisation, accounting and developing
countries. Critical Perspectives on Accounting. 43. pp.125-148.
Intriligator, M., 2017. Globalisation of the World Economy: Potential Benefits and Costs and
a Net Assessment. In Economics of Globalisation (pp. 85-94). Routledge.
Johnston, M. P., 2017. Secondary data analysis: A method of which the time has
come. Qualitative and Quantitative Methods in Libraries. 3(3). pp.619-626.
Kolodko, G.W., 2018. Emerging market economies: Globalization and development.
Routledge.
Kumar, V.D., 2017. Qualitative research: The philosophy behind the road less taken. Journal
of Current Research in Scientific Medicine. 3(2). pp.134
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five
approaches. Health promotion practice. 16(4). pp.473-475.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.

Mamic, I., 2017. Implementing Codes of Conduct: How Businesses Manage Social
Performance in Global Supply Chains. Routledge.
Menzies, S., 2017. Networking impact on internationalization of SMEs. In SCIENTIFIC
CONFERENCE ON ECONOMICS AND ENTREPRENEURSHIP SCEE’2017 (pp. 72).
Neelankavil, J. P., 2015. Primary Data Collection: An Introduction to Conclusive Research.
In International Business Research (pp. 146-163). Routledge.
Pandey, S.K., Pandey, S. and Van Ryzin, G.G., 2017. Prospects for experimental approaches
to research on bureaucratic red tape. In Experiments in public management research:
Challenges and contributions (pp. 219-243). Cambridge University Press.
Piperopoulos, P., Wu, J. and Wang, C., 2018. Outward FDI, location choices and innovation
performance of emerging market enterprises. Research Policy. 47(1).pp.232-240.
Quinlan, C., Babin, B., Carr, J. and Griffin, M., 2019. Business research methods. South
Western Cengage.
Schmukler, S.L. and Abraham, F., 2017. Financial Globalization.
Selvaraju, M., Beleya, P. and Sundram, V.P.K., 2017. Supply chain cost reduction using
mitigation & resilient strategies in the hypermarket retail business. International
Journal of Supply Chain Management. 6(2). pp.116-121.
Shirodkar, V. and Konara, P., 2017. Institutional distance and foreign subsidiary
performance in emerging markets: Moderating effects of ownership strategy and host-
country experience. Management International Review. 57(2). pp.179-207.
Sindi, S. and Roe, M., 2017. The Evolution of Supply Chains and Logistics. In Strategic
Supply Chain Management (pp. 7-25). Palgrave Macmillan. Cham.
Taylor, S. J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research
methods: A guidebook and resource. John Wiley & Sons.
Turner, S.F., Cardinal, L.B. and Burton, R.M., 2017. Research design for mixed methods: A
triangulation-based framework and roadmap. Organizational Research Methods. 20(2).
pp.243-267.

Yan, B., 2018. Modeling the Effects of Innovative Leadership on Productivity and
Profitability.
Yang, O.S. and Niedzielska, M.J., 2017. Rapid FDI Expansion of Firms from Emerging
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ONLINE:
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Research Proposal Form
Section One: Title, objective, responsibilities :
IMPACT OF GLOBALISATION ON ORGANISATION PERFORMANCE IN
EMERGING MARKETS : A CASE STUDY ON TESCO
Research aims and objectives
Research Aim : To analyse the effect of globalisation on organisation performance in
emerging markets : A case study on Talent plus
Research Objectives:
 To develop the understanding about the concept of Globalisation.
 To analyse the impact of globalisation on Talent plus performance in emerging
markets.
 To determine the implication of globalisation for business .
 To suggest the strategies which can be utilised by Talent plus for improving
business performance in international market.
Section Two: Reasons for choosing this research project
The Biggest reason for selecting the particular topic for investigation is that researcher
wants to gain knowledge about the effect of different dimensions of globalization,
especially at the micro level, as these dimensions are neglected by other researchers. The
rationale for selecting the specific topic for the research is that scholar has interest in
analysing the impact of globalisation on business performance of companies in emerging
market. This research topic is important as it has emphasizes on identifying an appropriate
solution for supporting companies in dealing with the issues faced by them in operating
business at global level. In addition to this, investigation on specific topic has been
conducted in order to determine the strategies which can be adopted by business entities for
improving their performance in emerging markets.
Section Three: Literature sources searched
Schmukler, S.L. and Abraham, F., 2017. Financial Globalization.

Grimmer, L., Miles, M.P., Byrom, J. and Grimmer, M., 2017. The impact of resources and
strategic orientation on small retail firm performance. Journal of Small Business
Management, 55, pp.7-26.
Hopper, T., Lassou, P. and Soobaroyen, T., 2017. Globalisation, accounting and developing
countries. Critical Perspectives on Accounting, 43, pp.125-148.
Intriligator, M., 2017. Globalisation of the World Economy: Potential Benefits and Costs
and a Net Assessment. In Economics of Globalisation (pp. 85-94). Routledge.
Kolodko, G.W., 2018. Emerging market economies: Globalization and development.
Routledge.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher
Education.
Section Four: Activities and timescales
Milestone one: .........................................................................................
Target date (set by tutor): .........................................................................................
Milestone two: .........................................................................................
Target date (set by tutor): .........................................................................................

Section Five: Research approach and methodologies :
Research Type: It is very much essential for scholar to assess the type of research. The
most commonly used research types are qualitative and quantitative research. In present
study, researcher will conduct qualitative research. The reason for selecting qualitative
research is that it provides scholar an ease in gathering information related to the topic.
Research design: This is considered to be as roadmap which supports researcher in
proceeding the investigation procedure in right direction. There are different types of
research design these exploratory, explanatory, descriptive and experimental. In present
investigation, researcher will use descriptive research design. The reason of selecting
descriptive research design is that investigator will get an ease in analysing information.
Research approach : The two commonly used research approach are deductive and
inductive, In present investigation, scholar will use inductive research approach. Rationale
for selecting the inductive research approach is that it provides greater flexibility as
compared to quantitative research (Kumar, 2017).
Research Philosophy: It is very much important for scholar to select the research
philosophy considering the nature of research. The two commonly utilised research
philosophy includes interpretive and positivism (Blamey and Thompson, 2017.). In present
study researcher will use interpretive research philosophy. By utilising interpretive will able
to conduct in-depth study.
Collection of data: In present study scholar will use both primary and secondary source for
gathering the information related to the topic (Neelankavil, 2015). Questionnaire and
interview method will be used by investigator for accumulating the information. Books ,
journals, Magazines, annual report will be utilised in order to analyse the effect of
globalization on firm performance in emerging market.
Sampling : Among several sampling techniques, researcher will use probability sampling
technique. In addition to this, employees working at different level of management will be
selected using random sampling technique. Reason for selecting random sampling
technique is that it aid in eliminating biasses. Researcher has decided to select 20
participants randomly.

Data analysis: Thematic analysis technique will be used by researcher in present
investigation. Chart, graphs, tables will be used for presenting the information in systematic
manner (Johnston, 2017).
What your areas of research will cover:
Introduction
 Literature review
 Research methodologies
Data Collection and Analysis
Conclusions and Recommendation
Reflection
Comments and agreement from tutor
Comments (optional)
I confirm that the project is not work which has been or will be submitted for another
qualification is appropriate
Agreed
Name:
Date:
`Comments and agreement from project checker (if applicable)

RESEARCH ETHICAL FORM
Section 1 Basic details :
Project title: IMPACT OF GLOBALISATION ON ORGANISATION
PERFORMANCE IN EMERGING MARKETS : A CASE STUDY ON TESCO
Student name:
Intended research start date : 6/1/2018
Intended research End date : 21/8/2018
Section 2 :Project summary
Please select all research methods that you plan to use as part of your project:
Interviews:
Questionnaires:
Observations:
Use of Personal Records:
Data Analysis:

Action Research:
Focus Group:
Other (Please specify):
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
 Ages 12-16:
 Young People aged 17–18:
 Adults:
How will participants be recruited (identified and approached)?
Face to face interactions
Describe the processes you will use to inform participants about what you are doing:
Formal meeting
How will you obtain consent from participants? Will this be written? How will it be made
clear to participants
that they may withdraw consent to participate at any time?

By circular of notice and E-mail . Yes written consent will be taken from the participants.
They will be provided with notice which will consist of detail about the investigation
process in order to show their consent participants have to sign the notice.
Studies involving questionnaires: Will participants be given the option of omitting
questions they do not wish
to answer?
Yes
: No
If No please explain why below and ensure that you cover any ethical issues arising from
this
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be
observed.
Yes
: No
Will you debrief participants at the end of their participation (i.e. give them a brief
explanation of the study)?
Yes
: No
Will participants be given information about the findings of your study? (This could be a
brief summary of your
findings in general)

Yes
:
No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act
(1998) Yes: No:
Who will have access to the data and personal information?
Scholar only
During the research Where will the data be stored?
In the computer memory.
Will mobile devices such as USB storage and laptops be
used ?
Yes:
No:
If yes, please provide further details:
Mobile devices will be used for communicating with team members. USB will be utilised
for storing of data .
After the research:
Where will the data be stored?

USB
How long will the data and records be kept for and in what format?
For maximum two years in USB
Will data be kept for use by other researchers?
Yes:
No
If yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns?
If so, please outline
how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise as a
result of your
research. Please consider/address all issues that may apply. Ethical concerns may include,
but are not
limited to the following:
• Informed consent.
• Potentially vulnerable participants.
• Sensitive topics.
• Risks to participants and/or researchers.
• Confidentiality/anonymity.

• Disclosures/limits to confidentiality.
• Data storage and security, both during and after the research
: I will use special computer software for ensuring the confidentiality of information which
is very much crucial in order to avoid ethical issues.
(including transfer, sharing, encryption, protection).
• Reporting.
• Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes:
No:
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes:
No:
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics issues that
may arise in the course
of my research.

Name: .......................................................................................................................................
..............................
Date: ...................................................................................
Please submit your completed form
to ..............................................................................................................................................
........................